In Week 11 of the RAM ratings, Fever FM continues to hold the lead in Mumbai and Delhi, while in Bangalore and Kolkata Radio City and Radio Mirchi held the top spots respectively.

In Mumbai, in a universe of 12.2 million users, Fever FM held an 18 per cent share, followed by Radio Mirchi with 13 per cent and Radio City with 12 per cent. Early morning, followed by mid-morning and morning time bands observed the highest listenership on total radio.

MUMBAI: Broadcaster Star India has roped 12 sponsors for the upcoming ICC Cricket World Cup 2019 almost two months before the tournament begins.

The co-presenting sponsors are PhonePe and Havells while the associate sponsors include Byju’s MRF, policybazaar.com, paisabazaar.com, Amazon, Royal Stag, and Dream11.

MUMBAI: The linear TV consumption has grown by a whopping 67% over the last three to 1 trillion man minutes in 2019 from 600 billion man minutes in 2015, Broadcasters Audience Research Council India (BARC India) COO Romil Ramgarhia said during a presentation at ‘The Future Of Video Indian 2019′ summit organised by the Asia Video Industry Association (AVIA).

MUMBAI: The situation created by the new TRAI tariff order (NTO) has become a reality check for the whole television industry. Big networks could earlier ensure that several channels are clubbed together by the DPO but now with power in the hands of the consumer, each channel has to fight hard for every TV set. 

Merkle Sokrati, the data-driven performance-marketing agency from Dentsu Aegis Network, has been recognised for its achievement on YouTube for Performance, reaching a 100% client adoption rate.

Responding to a show-cause notice issued by Telecom Regulatory Authority of India (TRAI) for not publishing viewership data because of the disruption caused by the implementation of the new tariff order, BARC India has reiterated that it was not in the public interest to publish the misleading data on website.

Nickelodeon is back with their global pro-socio initiative ‘Together For Good’ which this year will raise awareness about the impact of ‘stress’ on children. The International Journal of Psychology and Behavioural Sciences has cited that nearly two-thirds (63.5%) of the students report of stress are due to academic pressure with no significant differences across gender, age or grade. Understanding the parameters that cause stress amongst children Nickelodeon in association with Early Childhood Association is all set to address the issue of constant comparison by parents, academic stress and peer pressure with its campaign, ‘Pressure Ko Bolo Bye’.

WARC recently rolled out a report that analyses the world’s most creative campaigns to undercover trends from the latest creative strategies. It is based on Creative 100, an annual ranking of campaigns based on their performance in creative competitions from around the world.

MUMBAI: The first-half of 2019 promises to be a high-octane one with two big events, the Indian Premier League (IPL) and the high-stakes general elections, dominating the media landscape.

The IPL helps its official broadcast to attract millions of viewers while the general elections are a fodder for news channels to increase their viewership share. The two events threaten to disrupt the Hindi general entertainment channels (GECs) who otherwise enjoy a dedicated and loyal audience base.

MUMBAI: The national e-commerce policy draft appears to have created quite a stir in India's OTT business. In its current form, the proposed policy is bound to pose a regulatory hurdle to international streaming giants, some say. Despite the clear distinction in the dynamics of OTT and e-commerce sector, the policy appears to bring the former under its ambit. That has given rise to speculation over the future of popular OTT platforms like Netflix, Amazon Prime Video and Hotstar.