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MUMBAI: In the Bengali market, Sony Aath emerged as the new player this week that secured fifth position in BARC data week 3. Dabangg emerged as the new player in the market by securing third position in the Bhojpuri market. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada cluster.
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MUMBAI: Taproot Dentsu, the creative agency from Dentsu Aegis Network, has rolled out a new campaign for Network 18’s CricketNext app. The app has standard features like live score updates and also acts as a forum for fans voice their opinion and post video comments.
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Digital advertising has brought with it an array of unique benefits like precise targeting, measurable and trackable performance indicators, and the ability to provide extremely personalised customer experiences. Advertisers can now practically do things that they could only dream of earlier.
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BENGALURU: Two channels – one Tamil GEC from the Sun TV Network and one Telugu GEC from the Star India network were ranked first and second respectively in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres for week 3 of 2019 (Saturday, 12 January 2019 to Friday, 18 January 2019).
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Wildlife channel Animal Planet will air its globally famous wildlife series, ‘Into the Wild: India’, which will take the viewers on an enthralling multi-part journey through India’s magical wildernesses, showcasing its most iconic and spectacular creatures, alongside a supporting cast of less familiar but equally enchanting species.
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After a 25% hike in print ad rates for government ads earlier this month, Narendra Modi-led Bharatiya Janata Party government has increased the rates offered by the Bureau of Outreach and
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Sony Entertainment Television maintained its top spot in the Urban markets while Star Plus stayed at the second place for Week 3.
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India’s first HD Hindi news channel Aaj Tak HD has made a record debut on viewership chart. According to the data shared by the channel for Week 3, 2019 of BARC HSM ratings, Aaj Tak HD is already ahead of many Sports, English movies, English GECs and Infotainment channels in the HD segment (Source:15+HSM).
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SonyLIV, one of the country’s first OTT platforms, has completed six years in the industry. Over these years, the platform has chartered a gem-strewn path for itself by investing and working towards engaging mobile experience, meaningful partnerships and transformation in payment mechanisms, among others.
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Google Ads, the original internet advertising tool, has been an ed-tech start-up’s only outreach tool ever since the company began its marketing efforts.
