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MUMBAI: In 2018, the one common phenomenon that the whole television industry witnessed was the hijack and capture of part of its territory by OTT platforms wooing audiences with original content.
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With ad rates and revenues showing subdued growth year on year and brands taking increasingly the content route, branded content and native advertising are positioned to become one of the biggest growth areas for all publishers, feels HT Brand Studio’s Lead Roudra Bhattacharya.
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To have great content marketing, brands should first focus on creating good content and then think about marketing it on various available platforms, feels Rajiv Dingra, Founder and CEO, WATConsult.
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Former Indian cricket team captain Mahendra Singh Dhoni is entering the entertainment industry with his production house Dhoni Entertainment Pvt Ltd.
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2018 has been a year of massive changes in creative advertising. From large-scale mergers to a shift away from digital giants like Google and Facebook as their once robust image of wide reach & scale took a beating because of measurement errors and brand safety scandals.
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The news of dwindling iPhone sales has brought the focus back on Apple Inc., which until recently prided itself for its unstoppable success run. The company which was once an inspiration for marketers is now grappling with its sales strategy, not just in India, but globally too.
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Ministry of Information and Broadcasting Private FM channels will broadcast All India Radio News from today after the Information and Broadcasting Minister, Rajyavardhan Rathore, shared the news at a function in New Delhi.
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MUMBAI: The ministry of information and broadcasting (MIB) has no plans to bring social media platforms like Facebook, YouTube, Instagram and Twitter under its purview. The digital platforms come under the jurisdiction of the ministry of communications.
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MUMBAI: Noida-based Visual Technologies India Private Limited (VTIPL) is eyeing big revenue growth in FY19 after a lackluster performance in FY18. VTIPL, which posted revenue of Rs 40 crore in H1 FY19, is expecting a revenue of Rs 90 crore for the full fiscal.
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MUMBAI: Multi system operator (MSO) Tamil Nadu Arasu Cable TV Corporation (TACTV) has issued a tender to auction 58 Logical Channel Number (LCN) slots on its platform.
