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TV Industry: Here’s what made headlines in 2018
The year 2018 has been quite an eventful one for the media & entertainment industry. The overall business this year was better compared to the last year and the industry saw some major announcements that may have far-reaching implications in the future. So as you get ready to start 2019, we take you through all big developments from the world of television this year.
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Twitter unveils India’s Top 10 Most Engaging Brands
In 2018, Indian brands on Twitter raised the bar for consumer engagement through innovative brand campaigns. From driving brand awareness to product launches, brands in India adopted an always-on approach to cultivate a meaningful relationship with their customers.
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Consumer feedback to drive pricing of Zee channels
Zee Entertainment Enterprises (Zeel) has proposed its new maximum retail prices (MRP) and bouquet rates following the new tariff regime.
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Viacom18 to launch fiction series on urban sanitation in partnership with Gates Foundation
MUMBAI: Entertainment major Viacom18 has partnered with philanthropic organisation Bill & Melinda Gates Foundation, and development communications specialists BBC Media Action to create a general entertainment fiction series with an underlying behaviour change message on sanitation.
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Tata Sky gets a breather from implementing TRAI tariff order, regulation till 10 Jan
MUMBAI: Direct to home (DTH) operator Tata Sky has got a respite from the Delhi High Court as the Telecom Regulatory Authority of India (TRAI) has assured that it will not take any coercive action against the DTH operator.
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New trends in ad filmmaking
This year was a year of extremes at our ad-film advisory and analytics vertical. Not only was the number of projects 50 per cent higher than previous years but, more importantly, we handled lots of varied requests that, perhaps, showcased where the industry is heading.
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IBF to intervene in TRAI's SC petition on 15% discount cap
MUMBAI: The TRAI tariff order, which remained a topic of intense debate and discussion in 2017 and 2018, is likely to dominate discourse early on in 2019 too, at least from a legal standpoint as the Supreme Court resumes work after the winter vacations.
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ZEE5's latest tentpole 'Rangbaaz' to be dubbed in all major Indian laguages
MUMBAI: Zee5, the OTT platform from the Zee group, has launched its second tentpole show Rangbaaz and has intentions of dubbing it in several Indian languages. ZEE5 India CEO Tarun Katial said it will release the show in Tamil, Telugu, Kannada, Marathi, Bengali and Malayalam by January.
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TRAI issues warning against spreading 'fabricated' facts on tariff
MUMBAI: The Telecom Regulatory Authority of India (TRAI) on Tuesday cautioned stakeholders against spreading “concocted and fabricated facts” against its new tariff directive, while releasing a list of TV channels along with their respective maximum retail prices as per information received from broadcasters.
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Coca Cola calls for digital media pitch
Coca-Cola India has called for a digital media pitch. The total account size is estimated to be around Rs 30 crore.
The incumbent agency is IPG Mediabrands' Interactive Avenues.