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MUMBAI: ZEE Anmol continues to lead the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 39 of 2018. Star Bharat and Dangal TV again interchanged their respective positions in the rural market. Colors dropped to third place as Star Plus occupied the first place in the urban market. Star Bharat and Sony Pal climbed three slot each in Hindi (U+R) market.
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MUMBAI: After Star India had decided to pull the plug on its youth channel Channel V, Viacom18’s MTV channel is the only one left to entertain viewers with the original content. The tug-of-war between MTV and Channel V was worthwhile as the audiences were served with the plethora of original content.
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Mumbai: ZEE5, India’s largest multilingual entertainment destination, and video-driven commerce platform, EZMall.com have come together to ring in exciting festive offers for customers. Under the umbrella of the same group company, ZEE5 and EZMall.com have joined hands to ensure a phenomenal online experience for the subscriber / shopper.
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Mumbai: The 18th edition of the EMVIE Awards, one of the most prestigious events of The Advertising Club, concluded on Friday, 5th October, 2018 at the Ball Room, ST. Regis, Hotel Palladium. This year 996 entries were received by The Advertising Club and 31 agencies participated in the competition. The event was attended by more than 1200 professionals from the Media, Marketing, Advertising and Research fraternities, who saw 21 Gold & 36 Silver EMVIE Trophies being presented to the worthy winners while 54 Bronze Winners rolled on the screen.
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BENGALURU: Growth of direct to home (DTH) subscriber base of private players in India was the slowest in five half-years for the half year ended 30 June 2018 (HY 2018, half year under review) as per Telecom Regulatory Authority of India (TRAI).
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MUMBAI: The sports viewership in India has been mainly restricted to cricket for the longest time. It is difficult for any other sport to lock horns with cricket. So the race is on for the second spot. We seem to have a winner for now. Star India’s homegrown property Pro Kabaddi League (PKL) has helped kabaddi carve its space and became the second most watched sport in the country.
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MUMBAI: Indian consumers are not losing interest in linear TV anytime soon but one can’t be too wary given the OTT burst. To stay ahead of the game, Hathway has unveiled two new products – an OTT set-top box and a cable hybrid box. Both of the boxes have been priced at Rs 2999.
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Amidst all of the bustle and confusion around programmatic advertising in the industry, we caught up with Oscar Garza, global head of media activation for Essence, GroupM's data and measurement-driven arm, to understand what marketers in India need to be wary of before stepping up their digital game.
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MUMBAI: The five private direct to home (DTH) platforms added 1.84 million net active pay subscribers during the April-June quarter of 2018, according to the Telecom Regulatory Authority of India’s (TRAI) Performance Indicator Report for the quarter.
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MUMBAI: With a growth of 2.11 per cent as compared to last week (38), the English GEC genre marked the highest opportunity to see (OTS) among all categories in week 39 of Chrome Data Analytics & Media.
