The return of original/ fresh episodes on Hindi General Entertainment Channels has contributed to highest-ever viewership in week 28 as per the Broadcast Audience Research Council (BARC) India.  

On the back of fresh content, the viewership/ impressions of Hindi GECs grew across the markets. In week 28, as compared to the previous 4 weeks, viewership for Hindi GECs in the HSM, HSM Urban and HSM Rural markets grew by 11%.  

 

As per the data, Hindi GEC impressions were 8.06 billion in Hindi Speaking Market (HSM) against previous four-week average impressions which was 7.27 billion. Meanwhile, the genre recorded 3.81 billion impressions in HSM Urban as compared to 3.44 billion impressions (Previous four weeks average data ) and 4.24 billion impressions were registered in HSM Rural against 3.83 billion impressions in previous four weeks (average). 

 

However, as compared to week 1-10, the viewership for Hindi GECs in HSM Rural grew by a mammoth 56% and in the overall HSM viewership grew by 37% whereas in HSM Urban it grew only by 20%. 

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 28 against week 27. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

Most Aired:

This week too we see Whatsapp leads the category followed by advertisement by the Ministry of Health &Family Welfare, while we see a swap in positions this week with Ponds White Beauty moving up and securing the 3rd spot and previous week’s 3rd spot holder Clinic Plus Shampoo getting down to the 4th spot and for the last spot we have Sunsilk Black Shine.

Most Watched:

This week we see a lot of changes in this category, with Vicks Vapourub moving up and leading the category followed by Tide Plus Extra Powder, while we see previous week’s leader Vicks 3 in 1 getting down to the 3rd spot, and for the last two spots, we have new entrant Pampers Baby Dry Pants and previous week’s 2nd spot holder Lux Toilet Soap.

Most Liked:

This week too for the Most Liked category we see Whatsapp leading the category, followed by 4 other new entrants that are Cadbury Dairy Milk Chocolate, Airtel 4G, Dettol Antiseptic Liquid, and LakmeEyeconic

MUMBAI: A few digital shows have grabbed the attention of streamers in recent times, including Mirzapur and Paatal Lok. In a virtual conference with The Advertising Club Bangalore, writers Hardik Mehta and Gurmmeet Singh talk about their journey with Wavemaker VP Kishan Kumar.

Mirzapur director Gurmmeet Singh said that he has been working on various kinds of films over the last 20 years and over the last five years that he’s been exploring the OTT ecosystem. Amazon Prime Video’s show Inside Edge creator and director Karan Anshuman wanted to work with Singh and the duo met for Mirzapur.

Singh said that initially when the trailer was released people assumed it was similar to Anurag Kashyap’s Gangs of Wasseypur. He said, “Later, people understood that it is a completely different series. A lot of credit goes to Mirzapur co-writer Puneet Krishna who has grown in the north belt. He had brought a lot of authenticity and humour to the show. The series had a different name before, but it was not going well with the story hence we changed it.”

Chennai: Leading Tamil General Entertainment Channel (GEC) – Zee Tamil has acquired the satellite rights for the upcoming Dhanush starrer movie – Karnan. The announcement was made today to mark the joyous occasion of Dhanush’s birthday, revealing the title look of the film that is being awaited with excitement by fans of the actor around the world.

Karnan is being directed by Mari Selvaraj and stars Dhanush in the leading and title role. Alongside Dhanush, the film will also be featuring Yogi Babu, Lal and Rajisha Vijayan in key roles. The movie is being produced by Kalaipuli S Dhaanu, under the banner of V Creations. The movie will also feature music from the renowned music director Santhosh Narayanan.

ZEE5 has bagged a place among the top 10 global apps for June, as per Sensor Tower’s Store Intelligence platform.

In the top 10 list for Overall Downloads, YouTube was the most downloaded streaming app worldwide for June 2020 with close to 25 million installs, which represented a 12.2 per cent increase from June 2019.

 

The countries with the most installs of the app during this period were the United States at 17.1 per cent of its total downloads and India at 11.2 per cent.

 

Netflix was the second most installed streaming app worldwide last month with more than 20.8 million installs, a 33.8 percent increase from last year.

At a time when the entire broadcasting industry is trying to recover from the coronavirus impact, the Telecom Regulatory Authority of India (TRAI) is trying to push an unnecessary diktat by speeding up the implementation of New Tariff Order (NTO) 2.0. Time and again, the regulatory body has been blamed for introducing unessential rules. But does TRAI have a new excuse this time for forcing the implementation of NTO 2.0? The latest notice appears to put the onus on broadcasters.
In its directions, TRAI said, “Non-implementation of the Tariff Amendment Order 2020 and Interconnection Amendment Regulation 2020 is leading to chaos in the sector and jeopardizing the business process which has been harmonized after 2017 regulatory framework, and that delay and uncertainty in implementation of the regulatory framework 2020 will again bring back non-transparency and discriminatory practices in the sector wherein the industry was full of litigation and there was no choice of channels to consumers.”
This puts the ball in broadcasters' court, making them directly responsible for TRAI pushing them for implementation for NTO 2.0.

Ever since TV shows returned with fresh content after over 100 days of hiatus, marketing these shows has become more important now than during the pre- COVID times. Even though the viewership on television was at an all-time high during the lockdown, when the fresh content stopped airing on the Hindi GECs, show loyalty plummeted with viewers seeking other channels for new content. Therefore, there was an immense need for promotion and marketing to bring the audience back to the fold as fresh shows made a comeback on the channels.

Broadcasters had to find innovative ways to communicate the comeback of fresh content, making safety and togetherness the common thread.

 

For instance,  Sony TV came up with the campaign #RestartSafely with the message "Let us together take small steps and #Restart Safely."

 

Colors TV launched a campaign #KaroColorsOn for their new content. They asked viewers to not to wait for a date but join them and enjoy new and fresh episodes from the same day itself. Star Plus too came up with #Komebackserialska where its TV shows actors created a buzz on social media as they went live to communicate with their fans.

BENGALURU: Subhash Chandra’s Zee Entertainment Enterprises Ltd (Zeel) reported 2.5 percent growth in consolidated operating revenue for the year ended 31 March 2020 (FY 2020, year under review) as compared to the previous year (FY 2019). For the quarter ended 31 March 2020 (Q4 2020, quarter under review) Zeel consolidated operating revenue declined 4.8 percent as compared to the corresponding year ago quarter Q4 2019. EBITDA (operating profit) and PAT (Profit after tax) for the year under review declined 66.5 percent and 36.2 percent respectively as compared to FY 2019. Consolidated PAT for FY 2020 was Rs 524.59 crore and for FY 2019 it was Rs 1,567.34 crore. Consolidated operating EBITDA for FY 2020 was Rs 1,634.57 crore ((20.1 percent of operating revenue) and for FY 2019 it was Rs 2,563.94 crore (32.3 percent of operating revenue).

The company reported operating loss (negative consolidated operating EBITDA) of Rs 283.86 crore and consolidated loss after tax of Rs 765.82 crore for Q4 2020. Poor macroeconomic environment, conversion of two FTA channels into pay in March 2019, and market share loss in certain markets drove the decline in ad revenues said the company in its FY 2020 and Q4 2020 earnings release. The lockdown in March 2020 further impacted revenues, it added.

Applause Entertainment CEO Sameer Nair, who was once a hotel management student, went on to discover his true passion for storytelling and eventually landed up in the media and entertainment industry. He spent close to three decades in understanding the TV business and created some great shows during his time at Star. Nair, credited for creating daily soap operas and bringing Kaun Banega Crorepati in our lives, is now focussed on creating premium content for modern-day audiences. According to him, premium cinematic television is something which India is missing and that is the void Nair is hoping to fill. The aim is also to create binge-worthy content for leading streaming platforms. Applause Entertainments upcoming projects include Udan Patolas, Avrodh- The siege within, Taj - A Monument of Blood and The Scam. The studio is also developing the original, multi-season series Seeker with partners Gurinder Chadha and Sunder Aaron.

Nair, in a virtual fireside chat with Indiantelevision.com group founder, CEO and editor in chief Anil Wanvari, offered key insights into his company’s plans, creating content in today's age and the importance of storytelling. Nair was always determined to set up his own creative studio and do all formats of content. He enjoys storytelling and loves working with creative minds. He is also positive about doing multinational collaborations in order to deliver quality content that can transcend boundaries.

Zee5’s latest offering, 'Zee5 Club', will democratise the access to bespoke and exclusive content for diverse Indian audiences across genres, languages and a spectrum of devices.

Call for entries open for BuzzInContent Awards 2020 

Through this pack, the audience will get exclusive access to popular shows before the television telecast along with Zee5 and AltBalaji shows, 1000+ blockbuster movies, Zee Zindagi shows and over 90+ live TV channels without intrusive advertisements.

Speaking at the launch, Rahul Maroli, Senior Vice-President and Head SVOD, Zee5 India, said, along with the OTT ecosystem, the online payment ecosystem has also evolved, which has made people comfortable with paying for different subscriptions.