The Indian Broadcasting Foundation (IBF) and other broadcasters have approached the Bombay High Court over the Telecom Regulatory Authority of India’s (TRAI) July 24 directive, asking all broadcasters to comply with NTO 2.0 by August 10, despite the fact that the matter is sub judice and the final judgment has been reserved by the court.

The matter is listed for hearing today at the Bombay High Court.

Before going to court, IBF and many broadcasters in individual their capacities wrote to TRAI, protesting its fresh direction.

TRAI wrote back to the broadcasters on Monday, stating that there was no stay on the implementation and the authority was within its right to issue the direction.

Despite witnessing a decline in ad volumes in July, Hindi News (includes National and Regional) topped with 32% share of advertising volumes among news genres, followed by Bengali News with a share of 9%. Other language news Telugu and Tamil command equal share that is 8% and Marathi news ranked fifth with 6% share. 

Meanwhile, meagre drop in advertising volumes observed in week 31 compared to week 30 as per the TAM Adex-Television Advertising Report-IX for period June-Jul’20. However, comparing week 31 to week 23, the News genre registered a 19% rise in Ad Volumes. The hours of advertising volume increased to 2,410 in week 31 from 2033 in week 23.

 

As per the report, average ad volumes per day on Hindi News saw a marginal decline of 2% in Jul’20 compared to Jun’20. While the ad volumes started increasing from week 24 onwards with a peak in week 26 and comparing week 31 to week 23, ad volumes grew by 15% on Hindi News channels. The hours of ad volumes grew to 767 in week 31 from 666 in week 23. 

 

In the Hindi news genre, the tally of advertisers and brands saw a rise in Jul’20 compared to Jun’20. The number of advertisers grew to 567 in July from 512 in June. Similarly, brands count increased to 978 in July from 858 in June. But the number of categories saw a decline in July. The total number stands at 212 in July against 223 in June.  

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 29 against week 28. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

Most Aired:

This week we see Clinic Plus Shampoo leading the category followed by Ponds White Beauty and Sunsilk Black Shine on the 3rd spot. For the last two spots we see previous week’s leader Whatsapp and advertisement by Ministry of Health & Family Welfare.

Most Watched:

This week too Vicks Vapourub leads the category followed by Pampers Baby Dry Pants that moved up from the 4th spot and Vicks 3 in 1 still at the 3rd spot, while for the last two spots, we have new entrant Whisper Choice Extra Ultra XL and previous week’s player Lux Toilet Soap.

Most Liked:

This week too for the Most Liked category we see Whatsapp leading the category, followed by 4 other new entrants that are Horlicks, Rummycircle.com, BYJU’s Learning App and ENO.

KOLKATA: The Walt Disney Company (Disney) is going more aggressive on streaming. It will launch an international direct-to-consumer general entertainment OTT offering under the Star brand in India in the year 2021.

The offering will be rooted in the content from the production engines and libraries of ABC Studios, Fox Television, FX, Freeform, 20th Century Studios and Searchlight. While in many markets the offering will be fully integrated into Disney+ platform from both a marketing and a technology perspective, it will be distributed under the Star brand in India.

“In terms of the general entertainment offering internationally, we want to mirror successful Disney+ strategy by using our Disney+ technical platform, rooting it in content that we already own and distributing it under a successful international brand that we also already own which is, of course, Star and then bringing it to market in a very close association to Disney,” The Walt Disney Company CEO Bob Chapek said in the earnings call after Q3 results. 

NEW DELHI: Kerala, one of the most powerful markets in India is set for its biggest festival Onam. People in Kerala celebrate this festival with a lot of enthusiasm and joy and it ushers in the biggest festive and shopping season in Kerala. 

However, this year the Covid2019 pandemic has brought the whole world to a standstill. The lockdown has impacted brands, advertising and consumers spend alike. In the span of over four months, many festivities have been called off due to the increasing number of cases.

To talk about this and more, Indiantelevision.com brings The Comeback of Kerala: Onam Returns. In this virtual summit, Indiantelevision.com will be speaking to various brands and agencies on the strength of the powerful Malayalam market, its unique behaviour and traits. The summit will also touch base on how Onam plays a big role in the market and how Kerala can come back stronger than ever before from this pandemic.

The television news ecosphere is battling great image issues in India. Their over-the-top, arguably, frivolous, coverage of sensitive matters and in certain cases, their eyes turning blind to many important issues are attracting a lot of flak from viewers and in a few cases from advertisers alike. Recently, ABP Network (earlier ABP News Network) CEO Avinash Pandey sat down to address these issues and many more with Indiantelevision.com founder, CEO, and editor in chief Anil Wanvari over a virtual fireside chat.

Edited excerpts:

How have been the past few months for you amidst the Covid2019 pandemic? 

When the Covid2019 pandemic started in March, there was a lot of uncertainty around it and no one had any idea how to exit. We could not predict the level of infections or the economic implications it brought. But we looked at it and thought, at the end-of-the-day, we can’t do what we do sitting at home. At the same time, it is important to keep our employees safe, understanding that we are making them face potential death. So, we set up a critical incidents management team and went on with our business. Some of our staff, including me, got infected but we were strong and brave enough to battle that. 

MUMBAI: Television producers, after a long hiatus, have started shooting with limited cast and crew members. However, taking care of the team and the implementation of other SOP measures has escalated production cost.

Contiloe Pictures founder and CEO Abhimanyu Singh says that most companies are at a vulnerable stage. Production has come to a standstill where revenue is zero with underlying assets to depend on.

Singh believes that the IP-based system needs to start so that creators can benefit from reusing, reworking and reutilising their assets. He adds that the entire ecosystem needs to prepare itself to be able to create world-class content.

BENGALURU: Television viewership dipped slightly in week 29 of 2020 (Saturday, 18 July 2020 to Friday, 24 July 2020, week or period under review) according to Broadcast Audience Research Council Research on India (BARC) weekly data as compared to the previous week. BARC reported 17.3 billion impressions as Television viewership for week 29 of 2020 as compared to 17.4 billion weekly impressions during the immediate trailing week – week 28. BARC releases weekly data for the top two, three, four, five or 10 channels of a language, genre or sub-genre in the public domain. Besides, BARC also releases data for the Top 10 channels on all platforms across genres on all platform, on the pay platform and on the free platform. Similar data is also split up for the top Hindi GECs on these platforms along with further segmentation of the combined urban and rural Hindi speaking market or HSM (U+R), in HSM (U) and HSM (R). For regional and other genres such as news, languages, BARC publishes data for the top 5 or lesser channels.

The Covid-19 pandemic has adversely affected businesses across sectors and it is vital to plan the revival of the economy and put the business community back to economic certainty. Driving this agenda, Times Network has launched the India Revival Mission (IRM), a mega campaign aimed to shape decisive strategies and policies to reboot, reload and relaunch the economy. 

Call for entries open for BuzzInContent Awards 2020 

An ongoing thought leadership platform by the network, India Revival Mission conducts a series of curated initiatives through discourses and deliberations with global visionaries, key policymakers, influencers and corporate leaders who share their vision and actionable insights to accelerate India’s economic resurgence.

Contemporary Hindi music channel MTV Beats from Viacom18 has announced the launch of a dedicated slot for young and upbeat Punjabi music. Named ‘Punjabi Beats’, the dedicated break-free, 30-minute slots will air on MTV Beats and Beats HD starting August 10, every day at 11am and 4:30pm. Punjabi Beats will feature non-Bollywood, popular independent Punjabi songs and new Punjabi releases from prominent artists.

Call for entries open for BuzzInContent Awards 2020 

Vikas Boni, Head, MTV Beats, Business Planning and Content Partnerships, Youth, Music and English Entertainment, Viacom18, said, “Punjabi music is an instant favourite and is the next most popular genre after Bollywood music among the youth. In this lockdown period, MTV Beats has seen substantial growth with 25% increase in viewership*, which is backed by innovative and original music content. With a dedicated bloc like Punjabi Beats, our line up becomes even more exciting for viewers. It will further strengthen our position as the most loved contemporary music channel in the country.”