To commemorate its 14th anniversary, Tata Sky, a leading content distribution and Pay TV platform, in collaboration with Chimp&z Inc, created a nostalgic #14YearsOfJingalala digital campaign honouring the allegiance of 14 of its patrons who have been the earliest customers of Tata Sky. 

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August 8 marked the 14th anniversary of Tata Sky, a brand that has grown into an innovation-led organisation with a deep-rooted commitment to customer satisfaction, living up to its ideals of delivering value through strategic planning, technical innovation and embodying passion for all their endeavours.

Kochi: On the 74th Independence Day, ZEE Keralam brings out an inspiring video that honours the role of youngsters in building a bright and better India. The brand tagline of the channel, “Let’s weave wonders in life”, is echoed in the short video. The video features youngsters from all walks of life, doctors, engineers, sports-persons, politicians, soldiers, and other professionals who are working together to build a new India.

The video has been shot in a novel style by rays of light illuminating individuals, with the visuals in the light projecting what each individual in the video represents – a new and progressive nation. The individuals themselves represent the younger generation of India from all aspects of life who are strong-willed, considerate and are all set to take our country to the next level in the global stage. During this COVID 19, youngsters have been instrumental in stringing together the country as a single unit.

These youngsters are the future of Indian, brave, focused, and above all independent thinkers. India has stood together beyond all circumstances during this pandemic. The video is a reflection upon our younger generation’s commitment and patriotism towards making India better every day.

ZEE Keralam since its inception has focused on progressive content by telling the stories of ordinary people as they overcome challenges in life and shape their extraordinary destinies.

The final order in the case between TRAI and broadcasters will be pronounced on August 24, the Bombay High Court said on Wednesday, according to media reports.

The court has said TRAI cannot take any coercive action till the final hearing is completed.

Sources told exchang4media that TRAI told the court on Wednesday that the regulator had assumed that the final order would be in its favour and thus had asked stakeholders to implement NTO 2.0 by August 26.

However, the HC said it will deliver the final order only on 24th and no action can be taken till then.

The Hindi movie genre has topped in ad volumes in the movie genre followed by Bhojpuri movies with 8% share during the period of June-July ’20, as per the TAM AdEx-Television Advertising Report series 10. 

Bengali and Telugu movies have ranked third and fourth in the genre with an equal share of percentage, while Kannada movies commanded 7%.  The report states that a comparison of week 32 to week 23 shows that the movies genre registered a 49% rise in ad volumes. The hours of ad volumes increased to 1,875 in week 32 as compared to 1,261 in week 23. A drop in ad volumes was observed in Week 31 and 32 compared to Week 30.

The ad volumes on Hindi Movies rose by 19% in Jul’20 compared to Jun’20. As per the TAM data, the Ad Volumes started increasing from week 28 after declining in week 27 and peaked in week 30. While comparing week 32 to week 23, the ad volumes grew by 64% on Hindi Movies channels. 

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 30 against week 29. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

Most Aired:

This week we see Ministry of Health & Family Welfare gets back on leading the category followed by PondsWhite Beauty while Clinic Plus Shampoo gets down to the 3rd spot. For the last two spots we see previous week’s players Sunsilk Black Shine and Whatsapp.

Most Watched:

This week for the first two spots in this category we have new entrants Colgate Swarna Vedshakti and OPPO Reno Pro4. Whisper Choice Extra Ultra XL moves up and secures the 3rd spot this week while previous week’s 2nd spot holder Pampers Baby Dry Pants secures the 4th spot and new entrant Colgate Dental Cream secures the 5th spot.

KOLKATA: With constant changes in regulations, the pay-TV sector in India continues to face uncertainty. Major broadcasters have come together to fight the implementation of the amended new tariff order (NTO 2.0) as directed by the Telecom Regulatory Authority of India (TRAI). However, distribution platform operators (DPOs) have already complied with the network capacity fee (NCF), multi-TV charges, etc., under the new directive and express dissatisfaction over the partial implementation. 

“TRAI had asked all DPOs to adhere with NTO 2.0 on NCF, multi-home and others. As broadcasters have not given any new rates, you can’t implement the full NTO 2.0. If you implement half NTO, you have taken whatever is negative on your books but whatever positive we could take from broadcasters’ side has not happened. Hence, it is harmful to both DPOs and subscribers. We will be struggling how to handle it if the issues drag on and broadcasters don’t come out with new prices,” says GTPL Hathway CATV business head and chief strategy officer Piyush Pankaj.

BENGALURU: Broadcast Audience Research Council of India (BARC) reported 1.73 percent growth in overall television impressions in week 30 of 2020 (Saturday, 25 July 2020 to Friday, 31 July 2020, week or period under review) to 17.6 billion weekly impressions from 17.3 billion weekly impressions in the previous week. This number is still 21.4 percent higher than the viewership of 14.5 billion impressions reported for week 4 of 2020.

BARC and Nielsen had set the average viewership data between weeks two and four of 2020 as the yardstick to measure television consumption trends during COVID-19 weeks. The author has considered week 4 of 2020 as the reference week here.

Viewership has been driven mainly by GECs after the series of UNLOCKs’ announced by the government and airing of new content created post UNLOCK.  In week 30 of 2019, the growth drivers have been mainly South Indian channels and Hindi GECs. The analysis in this paper is limited to BARC data available in the public domain – the top 2,3,4,5 or 10 channels of the genre/sub-genre/language/platform/market. The unit of data released by BARC is impressions in thousands (000s). The channels in BARC’s weekly lists may vary week-on-week depending upon the viewership numbers in terms of weekly impressions each channel attracts.Conclusions by the author have been derived from this limited BARC data.

At the start of the war in 1914, over thirteen lakh Indian soldiers began to be shipped overseas to fight alongside the British Army. Of them, 75,000 were never to return home, killed in combat on faraway battlefields. Using rare archival footage, first-person narratives, and expert testimonials, the impeccably-researched one-hour documentary investigates India’s role in the first global conflict. It also recognises and documents the sacrifices of thousands of Indian families, thus restoring to India’s unsung heroes, their glorious and rightful place in history.

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As the guns fell silent towards the end of 1918, the First World War had raged for almost five long years. It had come to be known as The Great War, “the war to end all wars.” It had caused devastation at such a large scale that most people believed that humankind would never want to go to war again. Millions of soldiers of various nationalities had fought and died on both sides.

Strengthening its content catalogue to meet the growing entertainment requirements across age groups, Tata Sky Binge – Tata Sky’s OTT aggregator service has now partnered with Viacom18 Digital Ventures to bring onboard their premium content streaming service Voot Select, and kids-focussed Voot Kids for its growing subscriber base.

This partnership will add India’s top TV shows from Viacom18 and Voot Originals, along with the most-loved cartoon characters from Indian and International shows, to Tata Sky Binge. Bringing the benefits of catch-up and premium OTT content on television, Tata Sky Binge already offers a host of entertainment options from India’s top OTT platforms, such as Amazon Prime Video, Disney+ Hotstar Premium, Zee5, SunNxt, Hungama Play, Eros Now and ShemarooMe.

The addition of Voot Select and Voot Kids to the existing vast offering of content on Tata Sky Binge will enable Binge users to access path breaking originals, exclusive international content, cult blockbuster movies in multiple languages and a versatile collection of thousands of videos, e-books, quizzes and audio stories for children with an aim to aid  holistic development of their mental, emotional and social faculties.. The partnership will reconceptualize the way content is consumed on television in the age of connected devices and will help cater to a wide set of underserved audiences, giving a fillip to consumer satisfaction quotient.

The television business of NDTV Limited has declared a net profit of Rs 4.42 crore  for the quarter ended June 30, 2020, while their consolidated profit after tax stands at Rs 7.55 crore.

The revenue for the quarter has been recorded at Rs 47.88 crore against that of Rs 57.77 crore in the previous quarter.

The company is also said to have reversed pay cuts for employees from August 1, 2020. It had implemented a pay cut in the initial months of the lockdown like several other media companies.