In an interaction with BestMediaInfo.com, Mona Jain, Chief Revenue Officer, ABP Network discusses the network’s plan for the festive season and talks about the growth of their regional channels.The lockdown led to an unprecedented growth in viewership for news channels. But despite the growth, the news genre had to face grey clouds due to decreased ad spends during the initial months of the lockdown. With the economy now slowly opening up and advertisers finally looking for visibility, the news category is also reviving. The festive season has also given the advertisers a chance to reconnect with the consumers after months of cutting back on communication

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 32 against week 31. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country

The integrated marketing agency will be responsible for all the digital media and strategic planning for the salon vertical of Beauty Essentials Beauty and cosmetic brand Beauty Essentials has appointed integrated marketing agency Media Care to manage and promote newly launched Salon Essentials on digital platforms. The agency will be managing Salon Essential’s media buying, strategic, influencers and creative execution of organic and paid digital marketing requirements.

No shooting activity can take place in containment zones. State governments can impose additional measures in line with local conditions The Ministry of Information and Broadcasting (MIB) has issued SOPs (standard operation procedures) to be followed while resuming film and television production. The guidelines were issued in consultation with the Health Ministry and Home Ministry.

KOLKATA: India’s undisputed DTH leader Tata Sky unveiled a digital campaign to celebrate its 14 anniversary recently. Of all other usual campaigns, it stands out in its approach of keeping consumers at the heart of the video. Rather than boasting of success with putting a few numbers together, the company has conveyed its journey through its loyal subscribers. While it has invoked a sense of authenticity, Tata Sky chief communication officer Anurag Kumar reiterated more empathy, more authenticity, talking about community, the family in communication are making it easier to connect with consumers in the post-Covid2019 period.

To get a sense of the campaign, Tata Sky’s challenges and opportunities going forward, we caught up with Kumar. He shared that when they were ideating about what would be the best way to reach consumers, they thought of going back to subscribers who have been a part of the brand’s journey for a long time. The subscribers spoke their mind, did not read a script given by the company, and the videos were shot on the phone. 

MUMBAI: When it comes to Cricket, the passion of every Indian marks an unfathomable scale. They cherish IPL due to the high-powered action of three hours, which keeps the spectators glued to their TV sets. For years, cricket has received humungous viewership. Speaking of 2019, IPL clocked viewership of 462 million and in 2018, and the event clocked a viewership of 412 million. It demonstrates the audiences’ faithfulness towards IPL. An expert also stated that IPL is no less than a prime-time reality show for Indian audiences.

Usually, IPL has continuously been scheduled between March-May. It has been observed that during this time, Hindi GEC’s schedule no big launches, tentpole shows, or any new programmes amid that time. IPL draws in a large chunk of viewers amid the prime time slots which influence the viewership of Hindi GEC’s. Moreover, the broadcaster commands premium rates for IPL inventory, and brands across various categories make a beeline to join the festivities on mobile and television.

NEW DELHI: Every sporting event in India and across the globe was cancelled, moved or postponed due to the novel coronavirus, there has been a major upheaval on the sporting calendar. But with Indian Premier League (IPL) making a comeback, cricket fans are now eagerly waiting for the game to kickstart from 19 September in UAE.  

If reports are to be believed, online gaming and sports firms are all set to spend big on television and digital platforms. With live sports back in action, Indian Television decided to get together brands, agencies, marketers & sports platforms over a virtual round table to discuss how the business of live sports would pan out especially in the wake of the current pandemic.

In an effort to make these tough times slightly easier for its viewers, Tamil GEC Colors Tamil from Viacom18 will present ‘Sinthanaigal Simplified’, a motivational heart-to-heart conversation talk show in association with The Art of Living Foundation. Set to go on-air starting August 23, every Sunday at 11 am, the programme will showcase Sri Sri Ravishankar of Art of Living Foundation in candid conversation with Tamil personalities from different walks of life. 

Call for entries open for BuzzInContent Awards 2020 

Speaking about the channel’s first-ever talk show, Anup Chandrasekharan, Business Head, Colors Tamil, said, “As a channel, Colors Tamil has always focused on telling stories that are meaningful and that make a difference. The Art of Living Foundation has been pivotal in helping many individuals find their inner peace and living a happy and stress-free life. We are delighted on this association with the Foundation and more importantly with highly respected Gurudev Sri Sri Ravi Shankarji. We are sure that our viewers will not only enjoy watching Colors Tamil’s very first and brand new talk show Sinthanaigal Simplified every Sunday morning, but will also find it very enriching that will help them live a more meaningful life.”

The total number of advertisers' insertions has grown by 4.75% to 642, 935 in Week 32 against 613,806 insertions in the last week. Insertions by brands has gone up by 5.06% to 167, 555 insertions as compared to 159,492 insertions in Week 31. 

In the brands category, a spike has been witnessed in the total number of insertions for top brands this week. 

 

In the advertisers’ category, Hindustan Unilever continued to be the biggest advertiser with199404 insertions against 193880 insertions in week 31 and 280,449 insertions in week 30. Reckitt Benckiser has ranked second with a slight decline in insertions. The advertiser recorded 178022 insertions in the current week against 179494 in the previous week. When compared with week 30 (150,176 insertions), the advertisers have increased their spends. 

Amid the ongoing debates and discussions on NTO 2.0, TRAI is also in a hurry to introduce a 12-min cap on television advertising. The regulatory body went to the extent of requesting the Delhi High Court an early hearing of the case. However, much to their disappointment, the court has listed the final hearing for September 28. But does that put the broadcasters’ fear at bay?

Not in the present situation. In the pandemic-hit media environment, if the 12-min cap on advertisements comes into effect, it could lead to bloodbath in the television industry.  

 

“Our revenues have touched record lows during the lockdown. Even with viewership peaking, we could hardly manage to sell ad slots. Then there was a fresh blow about implementing NTO 2.0 which could bring down our subscription revenues. At this time we are not in a position to accommodate an ad cap that would bring down our dwindling ad revenues even further,” said a broadcaster on the condition of anonymity as the matter is sub judice.