Zee Entertainment Enterprises Ltd., in line with its national level CSR drive against Covid-19, officially handed over 20 ambulances and 4,000 PPE kits to the state of Telangana in the presence of K.T. Rama Rao, Minister of Municipal Administration and Urban Development, Industries, and IT and Commerce, further strengthening its fight against Covid-19. 

The company is also providing 150,000 daily meals to migrants and daily wage earners across the state, leveraging its partnership with the Akshaya Patra Foundation. The company has utilised the sanctioned CSR budget (for the fight against Covid-19) to provide the above-mentioned essentials to the state of Telangana.

The premium channels from the house of Zee Entertainment Enterprises Limited (ZEEL) have been able to recover from the impact of the first new tariff order and successfully built a healthy subscriber base, Kartik Mahadev, Business Head, Premium Channels, Zeel said.

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The new tariff order that came into effect last year completely reset the English entertainment segment, he told BestMediaInfo.com. 

“The regulation change brought about by NTO 1.0 saw the entire category experience an absolute reset. While seemingly daunting at first, it also presented a tremendous opportunity to innovate and deliver value to a more homogeneous set of viewers,” said Mahadev.

He said they now have a healthy subscriber due to innovative campaigns like ‘where is my channel’. “This new behaviour is now settling as we see a steady subscriber base over several months, making English channels a part of the monthly purchasing cycle. A year later, we have observed a healthy jump in the HD subscriber numbers vs SD. Zee Café has a stable subscriber base and growth in the contribution of HD subscribers is an indication of its strength among a homogeneous set of consumers who chose Zee Café for its strong legacy of content. The subscriber base also makes it an opportunity for premium brands to associate with international content,” he added.

Hindi General Entertainment Channels (GECs) are gearing up for a power-packed festive season with big banner non-fiction shows like Bigg Boss, Indian Idol, Dance India Dance and Season 12 of Kaun Banega Crorepati. 

Media experts say things have been looking brighter in the television business as compared to the first few months of Covid. While most broadcasters have completely stopped giving discounts on ad rates, some have reduced the discount caps.

 The launch of the big properties during the festive season is expected to drive ad revenues for broadcasters. 

Ashish Sehgal, Chief Growth Officer, Advertising Revenue, ZEEL, told exchange4media that the pricing of these impact properties or big non-fiction shows has always been higher than the daily soaps on GECs. “These properties also help channels get additional eyeballs apart from their daily soap audience and advertisers pay extra money for those extra viewers. We are assuming that there will be a good demand during the festive season and these properties will add more value and ad volume to GECs, and thereby bring more ad revenue to TV channels.”

Hyderabad – Bigg Boss, the most disruptive and highest-rated non-fiction show of Telugu television is back with its 4th season. The show that launched in 2017 on Star Maa has been a great entertainer for our audiences and has witnessed growth with each season.

Each year viewers look forward to the show’s campaign for its uniqueness. This season’s campaign with King Nagarjuna in a triple role - a grandfather, son and grandson has surpassed expectations and garnered a huge positive response. Bigg Boss Telugu is uniquely poised as a show that is watched by all members of the family from kids to the grandparents. In a humorous take on people’s love for knowing what is happening with their neighbours, Nagarjuna promises the viewers a complete package of entertainment with a click of a button at one destination – Bigg Boss4 on Star Maa. Bigg Boss is a destination of 100+ days of non-stop entertainment where one shall be able to see myriad emotions and follow the journey of their favourite celebrities in the house.

NEW DELHI: Marking the beginning of the 74th year of independence from the ramparts of the Red Fort on Saturday, prime minister Narendra Modi announced his plans to connect all villages in India with optical fibre cables in the next 1000 days. Lakshadweep too would be connected with submarine optical fibre cable.

Modi had recently inaugurated the first undersea optical fibre cable project for Andaman and Nicobar Islands.

He noted that only five dozen panchayats in the country were connected with optical fibre cable before 2014 and in the last five years, 1.5 lakh villages have been provided the facility.

He took the opportunity to announce a new policy on cyber security, which will soon be unveiled.

MUMBAI: Sony Pictures Networks India has recently appointed Rakesh Jain as creative director. He joined the company in July 2020. Recently, he was one of the key people in launching FTA GEC Shemaroo TV during the pandemic.

He comes with over 18 years of experience in the media space where he has led the programming teams from the inception stage and has launched two successful Hindi GECs. He has also been instrumental in creating channel driver properties for Star group, Zee group, and Turner group from the broadcasting ecosystem. Jain worked as a vertical head for the commissioning team of one of the flagship channels of ZEE Network (&TV), he was responsible for shaping the content strategy of the channel. His main task was to identify the viewing needs of consumers and shaping stories and content to meet their expectations.

MUMBAI: Bigg Boss 2020 is back on Colors and will prove to be the perfect antidote to this dreadful year. The show will now also premiere on video-on-demand service Voot Select.  In an unprecedented move, Voot Select will offer unlimited access with 24-hour LIVE feeds from the BB house on weekdays and stream the episode before TV and ad-free at Rs 99 per month and a special introductory price of Rs 499 per year.

Bollywood actor Salman Khan will once again don the role of host and add his midas touch of wit and inimitable style to the show.

Announced earlier this year, IN10 Media Network’s upgraded and reimagined OTT platform Epic On went Live on August 15 with a new look, exciting brand proposition, and a future-ready vision for digital content consumption in the new decade.

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“Content consumption in the next decade of digital streaming will be more than just about quality, variety, and language. It will also be about formats and preferences of mediums. The choice is not just what to make, but also whether to make it as a series, film, podcast, e-book, game, and then to expand it in others. With this in mind, the new Epic On offers the brand proposition of Dekho | Suno | Khelo (Watch | Listen | Play) — engage with your content in your preferred manner,” explained Aditya Pittie, Managing Director, IN10 Media Network; as he revealed the expansive thought behind the strategic shift in the platform’s offering.

Mumbai:  Paving our paths to the realisation of our aspirations, the Indian spirit is replete with triumph and achievement, celebrated at the global stage. A hotbed of innovation and self-made leaders, India shines through with talent, grit, passion, belief and pride. Driving India’s story at the centre of its content offering across its best in class English News and world class Entertainment channels, Times Network has consistently led the narrative of celebrating the value of being Indian. As the opinion maker for India’s leaders, Times Network channels have over the last 15 years helped shape the Socio-Economic framework of 21st Century India which is now poised at a crucial juncture In its history as a Civilisation and Nation.

The 2020s will be the decade when India breaks free of its age-old fetters and takes off to soar once again. The Global economic turmoil and tussle for primacy has started a new churning which will characterise 21st Century. Technological disruption is breaking new ground every day. And the global pause of the last 6 months due to the pandemic was probably a much-needed trigger for adoption of new lifestyles and efficiencies that will have far reaching impact. All this offer India a unique opportunity to make radical progress – amongst the League of Nations and for improvement in the human condition of the average Indian. This is a time for us to be astute, attentive and daring. A time to go all out and come back winners. A time to pledge our body, mind and all we own to this grand cause.

Reality show Bigg Boss 2020 is back on COLORS. The show will now also premiere on video on-demand service ‘Voot Select”.  In an unprecedented move, Voot Select will offer unlimited access with 24-hour LIVE feeds from the BB house on weekdays and stream the episode before TV and ad-free at ₹99/month and a special introductory price of ₹499/year.

The national hero and audience favourite superstar Salman Khan will once again don the role of host and add his Midas touch of wit and inimitable style to the show. Promising to be packed with ultimate thrill and excitement, the new season will unfold the unprecedented drama and a roller coaster of emotions. COLORS with Bigg Boss has redefined and set new benchmarks on television through its disruptive content and thereby instituted itself synonymous to entertainment in India.