On a petition seeking relief from the implementation of NTO 2.0, the Bombay High Court has asked TRAI to consider if it can be put hold. The court noted that it has come to its knowledge that implementation of NTO 1 was also put on hold by Madras High Court.

The Court observed, "In the above circumstances, without prejudice to rights and contentions of the parties, we deem it appropriate to request the learned Additional Solicitor General and the learned Senior Counsel for the Respondent - TRAI to take instructions whether the impugned 2020 Regulations and 2020 Tariff Order can be deferred. We note that even the operation of the earlier Regulations of 2017 was deferred by one month by the TRAI itself".

ZEE BISKOPE, a 24-hour dedicated Bhojpuri movie channel newly launched primarily for the Bihar, Jharkhand & East UP markets, has become the market leader in the Bhojpuri category since its arrival. With an average impression of 53943 (BARC; Bihar Jharkhand; U+R; 2+; Wk 03-06’20; Avg Impressions’000s), the channel has topped the charts throughout the last 4 weeks. With ZEE Biskope & Big Ganga, ZEEL now enjoys 45% of the market share (BARC; Bihar Jharkhand; U+R; 2+; Wk 03-06’20; Market Share) in the Bihar Jharkhand region.

Any big news event tends to send viewerships across TV news channels skyrocketing. Whether it's a state election or a general election, in the light of these events, new channels observe a sharp spike in viewership. 

This year, the Delhi Assembly Elections also worked its magic on the news viewership. Total news viewership witnessed a growth of 81 per cent in viewership across news channels, including Hindi, English and regional as compared to growth over the previous four weeks. Total news viewership for the counting day was 262 million impressions. Total news viewership also witnessed 146 million unique viewers on the same day. 

While the auctioning for DD Free Dish MPEG-2 slots is underway, there is a strong undercurrent in the broadcasting fraternity. The guild has expressed worries about certain malpractices in the industry. Issues concerning some private channels misusing DD Free Dish without bearing the cost have now been taken up by the public broadcaster and TRAI. Both offices have now written to the Ministry of Information and Broadcasting demanding correction of the situation.

MUMBAI: Sun TV Network will launch its Marathi GEC Sun Marathi once its Bengali GEC Sun Bangla breaks even, the company’s management said during an earnings conference call to discuss Q3 results.

“Once we are able to successfully establish ourselves in Bangla and the breakeven there, we will — we’ve already started some background work for other markets, like we mentioned in the past, Marathi. So we will foray into the market,” a company official told the analysts.

Last year, Sun TV Network had forayed into the Bengali market with the launch of Sun Bangla on 3rd February 2019. The channel has completed one year of operations.

MUMBAI: Delhi Legislative Assembly election has proved to be most fruitful for the news channels across genres. However, Hindi news broadcasters’ viewership has substantially grown by over 14 per cent in week six as compared to week five, according to the data published by Broadcast Audience Research Council of India (BARC).

MUMBAI: In week six of BARC India ratings, Zee's four regional channels Zee Bangla, Zee Biskope, Zee Marathi and Zee Kannada led in Bangla, Bhojpuri, Marathi and Kannada markets respectively. Zee Punjabi and Zee were seen holding second position in their respective market, whereas Zee Tamil holds third position in the Tamil market.

BENGALURU/MUMBAI: Runup to elections and election results announcements are big viewership drivers for news channels in India. Assembly elections on 8 February 2020 and announcement of the election results of the New Delhi legislative assembly in week 6 of 2020 (Saturday, 8 February 2020 to Friday, 14 February 2020, week or period under review) boosted the combined viewership of the Top 5 English News channels by 49.5 percent as compared to the previous week. Broadcast Audience Research Council of India (BARC) reported a total of 2.741 million impressions for the top 5 English News channels in the week under review. The combined total of the top 5 channels during the previous week (week 5 of 2020) was 1.835 million weekly impressions.

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 5 against week 4. The report categorise the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.

Most Aired:

Chrome Optimal+ data reveals that previous weeks leader Lux Soaps has been replaced by new entrant Lalithaa Jewellers and we see that Trivago moves up from the 5th spot and secures the 2nd spot this week making Axis Bank secure the 2nd spot this week. Santoor Sandal and Turmeric hasn’t shown any change and is on the 4th spot as it and the for the 5th spot, we have new entrant HDFC Life.

MUMBAI: Creative Channel Advertising and Marketing (Manoranjan Group) is revamping its recently launched Hindi GEC Manoranjan Grand by converting it into a Bhojpuri GEC.

The company will spend Rs 10 crore on the channel revamp initially. It has already invested Rs 30-40 crore on the Hindi GEC. It is pertinent to note that the channel was launched on 15th August 2019.

Manoranjan Grand will have a fresh content line-up from 1st April which includes four fiction shows and a library of 150 Bhojpuri movies. The company sees growth potential in the Bhojpuri market.