No changes were observed in Marathi, Kannada and Tamil space MUMBAI: In week 53 of BARC India ratings, regional space witnessed some re-entries in Bangla, Gujarati and Telugu space. Colors Bangla has re-entered the top 5 Bangla channels' list at fourth position. In Gujarati and Telugu space Sandesh News and Gemini Movies have re-entered the respective markets in the fifth position. However, no changes were observed in Marathi, Kannada and Tamil space.

Sony Pal has replaced Colors Rishtey on pay platforms.

MUMBAI: In week 53 of BARC India ratings, Star Plus, Colors and Dangal continued to lead in urban and rural markets. On the pay platform, Star Plus held leading position. Sony Pal also replaced Colors Rishtey on pay platforms' top 10 channels list. In urban market, Colors was seen in the first position whereas Sony Entertainment Television has slipped down to fifth position. On the pay platform Sony SAB has slipped down to fourth, giving third position to Zee TV. 

The technology will leverage streaming to deliver Spotify’s full digital suite of planning, reporting, and measurement capabilities for Spotify original and exclusive podcasts

Spotify has announced the launch of Streaming Ad Insertion (SAI), its new proprietary podcast ad technology that powers Spotify Podcast Ads. Podcast consumption increased 39% from Q2 to Q3 last year on Spotify.

Brings all services in-house for DSport from February 14, 2020 which were managed by third-party service provider Lex Sportel

Infotainment player Discovery has expanded the role of Vijay Rajput, currently serving as SVP, Affiliate Sales and Product Distribution, with an additional responsibility of heading its Sports business in South Asia.

The digital and television promotional campaign featuring mascots ‘Bhaiyaji and Gamcha’ will entertain the audience with interviews and much more. The channel will be available on all major cable and DTH platforms from January 14

Taking its ‘Extraordinary together’ brand ideology, media major Zeel is set to launch Zee Biskope, a Bhojpuri movie channel dedicated to providing 24-hour curated Bhojpuri entertainment.

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 52 against week 51. The report categorizes the performance of brands under three broad categories namely, Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

The social media giant announced that it will update Ads Library, a tool that gives users better control and makes advertisers more accountable

Facebook, in an official release, claimed that it has decided against limiting political ads targeting specific groups of people or banning them, unlike rivals Google and Twitter. The social media giant announced that it will not take steps towards fact-checking these ads either, even as pressure mounts in the wake of the 2020 US Presidential Elections.

Guest Column: Kosal Malladi, Madison World, General Manager puts down his predictions for 2020
 

‘Digital is the next big thing. Digital is the future.’

We have all heard these statements being uttered innumerable number of times over the past decade. Do these statements hold true today? If I were to hazard a guess, 9 out of 10 people reading this article would say that they do not hold true. We are living in the age of Digital today. But today will be yesterday tomorrow. So it will be interesting to see what tomorrow has in store for us.
Now that we got the philosophical spiel out of the way, let us get down to our predictions for 2020.

YouTube has announced certain changes in order to protect children’s privacy online in compliance with the Children’s Online Privacy Protection Act (COPPA). These new rules are set around content marked as ‘made for kids’.

This means that any content for children on the platform will now be free of features like personalised advertising, super chat, comments, live chat and the notification bell. These changes have been rolled out globally.

Zee Entertainment Enterprises Ltd (ZEEL) is expanding its regional presence and launching a second channel primarily for the Bihar, Jharkhand and East UP markets. Bhojpuri movie channel- Zee Biskope aims to gain considerable HSM viewership as well with key markets like Mumbai, Delhi, Rajasthan, Gujarat, and Kolkata forming core. The channel seeks to be the destination of authentic Bhojpuri entertainment with a library of over 300 movies, and it will be going on air on 14 January 2020.