Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 28 against week 27. The report divides the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.

Most Aired:

Chrome Optimal+ study reveals that the Santoor’s Campaign for Santoor Santal & Turmeric soap continues to dominate the most aired ads category followed by Colgate’s Campaign for Colgate Dental Cream which sticks to the runner up position. Amazon Prime Video ad campaign manages to secure the third position followed by Trivago’s recent ad campaign In 4th place. Online Music Stream App Spotify’s ad campaign for its official App secures 5th position while few ad campaigns few brands like Google, Amazon &Harpic which were featured In Previous week, drops out of the list in this week.

Mumbai: Tata Sky has launched its latest campaign titled ‘Jinga Jinga Jingalala’in Kannada, Tamil, Telugu and Malayalam languages to communicate its advantages/superiority over cable in the market.

The campaign focuses on how easy and convenient it is to choose Tata Sky to fit an individual’s budget and content needs. With this campaign, Tata Sky attempts to bust the myth of being expensive by introducing tailor-made packs starting at a price as low as Rs. 199/ per month, with an eye to increase and consolidate acquisitions in the South.

Through the campaign, Tata Sky urges customers to make that all important and long impending move from cable to DTH and highlights the brand’s efforts to strengthen its reach in Southern markets.

Anurag Kumar, Chief Communications Officer, Tata Sky said, “So far, people here believed that DTH is an expensive choice & deprived themselves of the quality and innovative services. The recent TRAI channel pricing regime has provided parity in price giving us an opportunity to provide subscribers with quality entertainment using easy and simple steps at an affordable price. Therefore, via this campaign we are not only breaking the myth on pricing, we are also urging people to Not compromise on the ease and advantages that Tata Sky brings to life.”

He further said, “Tamil Nadu/ Karnataka / Kerela/ Andhra Pradesh & Telangana has a huge TV viewing audience that have not yet moved to Digital platforms. The scope & potential to increase our reach in these markets is immense and we hope to educate them with this campaign.”

Speaking on the new campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy &Mather said, “The campaign idea originated from an observation about our childhood. Right from our childhood days we always had a healthy fear of our father, especially when we were doing something that was out of line. Using this observation, we establish the fact that buying tata Sky is not out of line and the father will approve of it.”

Mumbai: Taking further its proven legacy of always being in forefront of space content, National Geographic will set the benchmark high once again as it narrates the incredible story of India’s bold attempt to reach the moon’s south pole.

Eleven years after the country’s first expedition to the moon, India is all set to explore the unchartered part of space with its second lunar exploration Chandrayaan-2. Developed by Indian Space Research Organization (ISRO), the  Chandrayaan-2 will attempt to soft land the lander -Vikram and rover- Pragyan on the moon’s South Polar Region in Sep 2019. Celebrating India’s most ambitious space mission yet, National Geographic, in an endeavor to give unprecedented access to the viewers, has announced an upcoming live show based on theChandrayaan 2 which will divulge the touchdown of the lander.

The live show scheduled in September, will slowly drum up the excitement by giving the viewers deeper insights into the historic moment.

The show will be an interesting interplay of live coverage and pre-shot stories narrating the iconic nature of the mission and interview of the experts of the field to talk about India’s ambitious second Mission to the Moon.

Programming will originate from ISRO’s Command Centre , where  National Geographic will share live updates, while the Mission 2 Moon attempts to soft land on the surface of Moon. The live show will capture the excitement of will it, wont it as National Geographic brings unheard and unseen perspectives from the heart of action.

An effort by ISRO, the mission aims to improve their understanding of the Moon — discoveries that will benefit India and humanity as a whole. These insights and experiences aim at a paradigm shift in how lunar expeditions are approached for years to come — propelling further voyages into the farthest frontiers.

Video content budgets in India, Southeast Asia and Korea rose by 12 percent last year to reach about $10 billion, Media Partners Asia (MPA) observes in a new report

MPA’s latest edition of the Asia Video Content Dynamics study notes that the biggest gain was seen in India, where investments in video content soared by 24 percent to reach $3.6 billion last year, driven in part by the acquisition of sports rights and increased competition amongst regional-language channels. MPA expects investments to soften in 2019 in India due to new regulations on channel pricing and bundling introduced earlier this year.

In Korea, content investments rose by 7.2 percent to $3.2 billion, driven by spending on movies and pay-TV content.

Together, India and Korea accounted for more than 75 percent of video content spend across the markets surveyed in the report.

In Southeast Asia, key gains were seen in Indonesia, with spend up 13 percent to $800 million, and Vietnam, up 11 percent to $500 million. In the Philippines, however, content investment fell by 2.2 percent last year. Malaysian investment was flat.

MPA Vice President Stephen Laslocky noted, “The outlook remains healthy across much of Asia for the video content industry, with aggregate budgets scaling up in TV, film and online video across our surveyed markets. Much of this growth came from India and Korea, two large production dynamos with deep pools of talent. There are pockets of pressure in other markets however, especially for incumbent free-to-air broadcasters in Malaysia and the Philippines, where TV budgets were reined in. Falls in TV viewership have been especially pronounced in Malaysia, Thailand and Vietnam, largely precipitated by digital competition as viewers flee marginal TV channels. Viewing data suggests that popular TV channels are relatively well insulated from online video competition, at least for now.”

BARC believes that this move will enable focussed targeting.

MUMBAI: BARC India’s decision to split its reportage of pay and FTA viewership has received mixed reviews from the industry. While some believe that this will be beneficial to both broadcasters and advertisers in channelising their resources, others believe that it has no meaningful objective.

Welcoming the move by BARC India, Times Network president – strategy Vivek Srivastava said, “It aids both broadcaster and advertisers to better channelise their resources. Advertisers need audiences who can spend and there is no point paying for audiences who are on the free platform and don't have the propensity to consume. Advertisers wanting premium audiences, typically news and English, can now better optimise the price they pay to different platforms and not waste marketing monies on non-premium audience from free platforms. Consequently, broadcasters will also stop over-relying on one platform just to get numbers and premium content will get its due.”

From week 27 of 2019, BARC India decided to report viewership from free and pay platform separately. The new variables are offered over and above the current urban and rural cuts that are reported by BARC India. It is made available to all the subscribers for planning and analysis through its proprietary BARC Media Workstation Software and is also published on the website for select genres.

MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) has reported 13.3 per cent YoY growth in total revenue at Rs 20,081 million. The company mentioned domestic broadcast and digital business as the growth driver for strong performance.

Its advertising revenue also witnessed 3.6 per cent YoY growth. In Q1 FY 20, the advertising revenue was at Rs 11,867 million. Domestic advertising revenue grew by 4.2 per cent YoY to Rs 11,322 million. International advertising revenue for the quarter was Rs 545 million.

In Q1 FY20 the subscription revenue was Rs 7,088 million, marking a 36.7 per cent growth YoY. Domestic subscription revenue grew by 46.7 per cent YoY to Rs 6,240 million. International subscription revenue was Rs 848 million.

Earnings before interest, tax, depreciation and amortisation (EBITDA) grew by 16.6 per cent to Rs 6,598 million with an EBITDA margin of32.9 per cent. PAT for the first quarter was Rs 5,306 million.

MUMBAI: With speculation rife over the stake sale of Zee Entertainment Enterprises Limited (ZEEL), MD and CEO Punit Goenka on Tuesday suggested that the company was inching closer to ink the high-profile deal.

Goenka revealed that the media and entertainment conglomerate now has one binding offer with them, and expects another one to come in the next few days. Goenka had earlier stated that the stake sale would be completed by July .

“I accept that we have received two non-binding term sheets. Out of that we now have one binding offer with us, we are expecting to receive another binding offer over the next few days. Once both the offers are on the table the family will evaluate and take a decision,” Goenka said during an earnings call after the Q1 result for FY20.

MUMBAI: Essence, a global data and measurement-driven media agency which is part of GroupM, has won integrated media agency of record duties for over the top (OTT) platform ZEE5 India.

The key media mandate includes the subscription video on demand (SVOD) business, covering both the digital brand and performance mandates, as well as offline media and search engine optimisation duties for ZEE5 India. Led out of Essence’s Mumbai office, the ZEE5 business will be supported by the agency’s practice leads across business planning, strategy, analytics, experience, integrated media planning, media activation, and advertising operations.

“Within a year of inception, ZEE5 is today on a rapid growth spree and has become the fastest-growing OTT platform in the country. In our endeavour to become the No. 1 OTT player in the market, we are partnering with the best across the industry to tap into their rich and varied experience and scale. The decision to partner with Essence was because they demonstrated their data and analytics-driven approach to planning, backed by proprietary tools that would help ZEE5 in achieving its business objectives,” said ZEE5 India business head Manish Aggarwal.

onverting two leading FTA channels to pay also significantly impacted the ad growth for the quarter, says Zeel MD and CEO Punit Goenka

For the first quarter of FY20, Zee Entertainment Enterprises Limited (Zeel) reported consolidated revenue of Rs 20,081 million, growth of 13.3% YoY. Earnings Before Interest, Tax, Depreciation and Amortization (EBITDA) was Rs 6,598 million with an EBITDA margin of 32.9%. PAT for the quarter was Rs 5,306 million, 62.6% up from Rs 3,264 million in the corresponding quarter of the previous year.

Mumbai: At the 3rd annual Masters of Modern Marketing Conference and Awards organised by Inkspell Media in Mumbai, Dish TV’s OTT platform Watcho has won the ‘Best Content in an Influencer Marketing Campaign’ award, under the best co-created content category. Dish TV India Limited, the world’s largest single-country DTH Company marked its entry into the digital video content segment with this original comedy show ‘Vote The Hell’ on Watcho featuring prominent comedians and their satirical take on the Indian elections.

With an aim to obtain substantial penetration for ‘Watcho’, Dish TV India and Motion Content Group(GroupM) premiered  ‘Vote The Hell’, a comedy show on elections featuring India’s top comics to bring a comical yet realistic take on Indian Elections from the lens of a common man. The big idea behind the campaign entry was to display unique content crafted specifically around elections in partnership with popular Stand-up Comedians.

The series, ‘Vote The Hell’ was produced with 105 content rich webisodes, Vox Pops and featured many prominent comedians like: Jeeveshu Ahluwalia, Ravi Gupta, Abhijit Ganguly, Ankita Shrivastav, Sundeep Sharma, RJ Vignesh & Bullet Bhaskar, each having their own style of comedy and an ardent followership in their respective regions and fields.