Dish TV India Limited, a direct-to-home (DTH) company, has introduced a first-of-its-kind value-added service ‘Ayushmaan Active’ in association with Dominiche Productions to offer unique and engaging content to senior citizens on both of its brands, DishTV and d2h.

Exclusively available on both the platforms for 45 days starting July 16, this is the first-ever service dedicated to engage and motivate seniors and enjoy meaningful TV time. 

Empowering senior citizens to take charge of their lives and make informed decisions, users can scroll through nostalgic music, Bollywood movies and knowledge on healthy living and wellness. Under the ‘Ayushmaan Active’ service, senior citizens will have access to shows such as Bhakti Bhav, Aap Ka Sathi, Kick Start 60 and Majani life.

To make weekends exciting for binge watching, the service brings special series of Sada Bahar Geet on every Saturday and Sunday along with a classic movie from the ’60s, ’70s and ’80s. With ad-free 24x7 service platform, Dish TV aims to bring zest among senior citizens by offering shows across genres from devotional and entertainment to financial planning, wellness and philosophical.

Colors Bangla has announced to launch of a family game-show – Adal Badal. Giving participants a unique chance to test their intelligence in a bid to win prized household items, Adal Badal packs in myriad level of excitement, fun and drama in an innovative way.

Starting July 22 at 5.30 pm, the show will air Monday to Saturday.

Hosted by popular film and television actor Kanchan Mullick, the show is produced by Endemol Shine India. Each episode will see Kanchan visit the homes of different families, ask the contending members few questions and give them a chance to upgrade their current household items. Answering correctly two out of three questions in the first round and four out of five in the final round, the family can win exclusive gifts or face the twist in the game when they would have to part with their owned items if they end up losing the challenge.

In various letters written to the BARC board, several broadcasters have highlighted the ill-effects of landing channel usage, when used for purposes other than marketing. The networks, mostly regional, have claimed landing page will affect the principle of broadcasting neutrality the same way Facebook's Free Basic was affecting net neutrality in the country.

The landing page usage controversy doesn't seem to be settling anytime soon even when a two-member industry committee is reviewing the pros and cons of it.

In several fresh letters to the Telecom Regularity Authority of India (TRAI), a section of broadcasters, mostly regional, have said allowing the usage of landing page is an abusive practice by players who have abundant resources and it doesn't provide a fair playing ground to others.

Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 27 against week 26. The report divides the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.

Most Aired:

Chrome Optimal+ data reveals that the ad campaign by Santoor Sandal & Turmeric emerged as a leader in list of most aired ads, followed by ToothPaste Brand Colgate’s campaign for Colgate Dental Cream in runner up position. Online Shopping Brand Amazon hangs on to 3rd place followed by fresh entries Google pay ad Campaign  and ‘Harpic 10/10’ campaign by Sanitary Brand Harpic in 4th and 5th places respectively. Campaigns by Few Brands Which were featured in previous week like Incredible India Tourism campaign, Awareness campaign by Ministry of Health & Family welfare and ad campaigns by sanitary Brands Harpic and Lizol fail to feature in this week.

India: Hungama, India’s leading digital entertainment company, today launched a new original show, ‘Astro Vastu’, on Hungama Play. Featuring guidance from celebrated consultant, Acharya Parag Awasthi, the show will explore the role of astrology and Vastu Shastra and see him advise viewers on common issues that they may face in their respective lives. From obstacles at work to health and finance related issues, Parag Awasthi will offer easy and effective solutions for some commonplace problems.

Starting today, the show will be available on Hungama Play, Hungama’s video-on-demand platform. Hungama will leverage its distribution strengths to deliver the show to an audience of over 60 million in more than 190 countries. Astro Vastu will also be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel TV, Amazon Fire TV Stick, SHAREit and other Android TVs.  Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV.

Discovery Communications India has made organizational changes which will help intensify focus in key strategic areas. The erstwhile division of roles basis mass and premium networks has been done away with; the new structure has distinct verticals for content development and marketing to drive deeper focus and offer greater leverage across the 13 network channels. A dedicated vertical for digital has also been created.

The company announced that Issac John will take on the role of Business Head for Digital with a singular focus to build a strong D2C presence via Digital Product offerings. Sai Abishek will lead the content vertical for Factual & Lifestyle Entertainment while Vednarayan Sirdeshpande will take over Marketing portfolio for the network including Factual, Lifestyle & Kids as well as Trade.

Speaking on the occasion, Megha Tata, Managing Director – South Asia, Discovery Communications India, said, “We have made select changes in our org structure in light of the opportunities available in the evolving media landscape. The sharper focus on functional areas will help us become more potent, more agile.”

The social media world is on fire with the buzz created by the #faceappchallenge. On Wednesday, Twitter and Instagram were flooded with sagging images of celebrities and stars from Hollywood and Bollywood. 

While some were sporting enough to post their own sagging images, Hotstar Premium took to Twitter and posted a creative advert with a picture of Melisandre, the character from ‘Game of Thrones’. The creative was released on Tuesday night by Mumbai-based digital agency Kinnect. Rohan Mehta, CEO, Kinnect, said, “The Face App filter is so much fun, but beyond that it is another way for people to use Augmented Reality in their daily lives. It shows the power of interactive content to capture the interest of millennial consumers rapidly. Our brands have created content using this filter and this has resonated deeply with their target audiences.”

Times Network has announced key elevations in the senior management team concurrent to the remarkable performance demonstrated by the company. Despite the economic slowdown faced by the industry, the Network registered 24% growth and all-around excellence on the back of superior viewership across products, strong distribution and ad sales and a surging Digital portfolio in FY19. 

Commenting on the promotions, MK Anand, MD & CEO, Times Network said "The Network’s stellar performance is a testimony of the superior talent of our top managers. These elevations are in recognition of their contribution to the growth of the company. I am confident that we will continue to harness every headwind in our path and continue to move forward.”

Jagdish Mulchandani has been elevated to Chief Operating Officer & Executive President. Jagdish will be responsible in setting scalable distribution opportunities in both international & domestic markets and will continue to oversee overall Operations and Finance related strategy.

Mumbai, July 17, 2019 – Discovery Communications India has made organizational changes which will help intensify focus in key strategic areas. The erstwhile division of roles basis mass and premium networks has been done away with; the new structure has distinct verticals for content development and marketing to drive deeper focus and offer greater leverage across the 13 network channels. A dedicated vertical for digital has also been created.

The company announced that Issac John will take on the role of Business Head for Digital with singular focus to build a strong D2C presence via Digital Product offerings. Sai Abishekwill lead the content verticalfor factual & lifestyle entertainment while Vednarayan Sirdeshpande will take over Marketing portfolio for the network including factual, lifestyle & kids as well as trade.

MUMBAI: The Delhi High Court on Tuesday granted an injunction to direct-to-home (DTH) operator Dish TV (plaintiff) against Prasar Bharati (defendant), preventing the public broadcaster from using the word 'Dish' for its free-to-air DTH platform DD Free Dish. The defendant was handed three months’ time to inform its subscribers of the new name, so as to not cause any confusion.

Terming it as prima facie case of infringement, the single bench of Justice Sahay Endlaw refused to accept the pubcaster’s claim of publici juris.

The plaintiff had instituted this suit for permanent injunction restraining the defendant from infringing the trade mark “Dish TV‟ of the plaintiff and from passing off the defendant’s services as that of the plaintiff by adoption of the name/mark “Free Dish‟ and for ancillary reliefs.