MUMBAI: Star India is all set to launch its sixth regional sports channel Star Sports 1 Marathi on 15th July. The channel has an MRP of Rs 19 on a la carte basis.

“Star Sports 1 Marathi will launch on July 15. Please contact your service provider regarding its availability,” Star Sports posted on its official Twitter account.

The broadcaster had got the ministry of information and broadcasting’s (MIB) approval to launch Star Sports 1 Marathi and Star Sports 1 Bangla in March.

Star India renamed its licences Star Movies Kids and Star Movies Kids HD to Star Sports 1 Bangla and Star Sports 1 Marathi. Star Sports 1 Bangla launched on 5th March with an MRP of Rs 19.

Recently, Star India had also got the MIB approval to launch Star Sports 1 Malayalam

In December 2018, Star India MD Sanjay Gupta had stated that the launch of Star Sports 1 Kannada will be followed by the launch of Star Sports 1 Malayalam, Star Sports 1 Bengali, and Star Sports 1 Marathi.

“We launched Star Sports in Hindi followed by Tamil. Recently, we added Star Sports 1 Telugu. We are launching Star Sports in Kannada followed by Bengali, Malayalam, and Marathi. We are trying to make sports accessible to every consumer in their language at an affordable price,” Gupta had said.

Mumbai: Sony YAY! – The destination of unlimited happiness for kids has made conscious efforts in creating impactful content and being recognized for carving its own identity in the kid’s entertainment space. One such recognition was accorded at the Indian Licensing Expo 2019 where  Sony YAY! bagged ‘Most Powerful Logo Of The Year’.

The channel has undertaken several on-ground marketing initiatives since inception with prominent logo placements helping build recall and brand engagement. All this and more over the span of 2-years have helped create the unique identity for Sony YAY! With its distinct logo making its presence felt throughout a child’s day, its impact has been strong, thereby earning the title.

To strengthen and build its recall, Sony YAY! signed a multiyear licensing deal with Black White Orange Brands (BWO), a prominent brand licensing company. Through them, the kids entertainment channel rolls out toys based on Sony YAY! characters, ensuring the brand identity extends to all relevant platforms and products for children.

Human resource teams at media houses have been very busy this year accepting and processing resignations. Given the recent movements of senior-level executives across media houses, a fair shuffle is in order. Both management and editorial teams have seen resignations coming in from top executives.

While many of these resignations came from executives who moved on to greener pastures, a lot of them also decided to move on to go the entrepreneurial way. 

There are few who also left the industry for good. Debabrata Mukherjee, for example, stepped down from the position of Executive Director at HT Media mid-February. Mukherjee, who came to HT from Coca-Cola India where he was the Vice President, South West Asia Operations, joined United Breweries as Chief Marketing Officer. This was followed by another senior level executive moving on from HT. Towards the end of FY19, Ashu Phakey, Chief Operating Officer at HT Media, stepped down from his role after a stint of 5 years and 11 months. Phakey also joined a FMCG major. 

Warner Brothers gained highest OTS with 42 per cent.

MUMBAI: English movies genre has grown 1.28 per cent in week 27 of Chrome Data Analytics and Media. In this genre, Warner Brothers gained the highest OTS with 42 per cent in the six metro markets.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

MUMBAI: Zee Media Corporation Ltd (ZMCL) announced that its managing director Ashok Venkatramani has resigned, effectively immediately from 9 July. "Ashok Venkatramani has decided to pursue interest outside the company and has accordingly resigned as Managing Director of the company with effect from close of business on July 9, 2019," said ZMCL in a notice to the BSE.

Venkatramani joined ZMCL on 2 July as MD for a period of three years. However, he has decided to quit the post within a year of appointment.

Venkatramani is an almunus of IIM Ahmedabad and Harvard Business School. He has over three decades of experience in the FMCG and broadcasting sectors. In his last stint he was associated with ABP News Network as CEO since 2008 before joining ZMCL. He was instrumental in rebranding Star News into ABP News.

MUMBAI: Amid the ongoing flux in the broadcasting industry post the implementation of the new tariff order (NTO), Sony Sab which is perceived as a “living room channel” aims to strengthen its position as a brand which has content to offer everyone in the family. Unveiling its new brand campaign with the ‘Khushiyon Wali Feeling’ tagline, Sony SAB, PAL and Sony MAX movie cluster business head Neeraj Vyas said that the aim is to get consumers to look at the channel as 'a brand with heart'. Vyas also emphasised on the importance of being distinct and relevant on the back of differentiated content in the post NTO era.

“The buzzword is meaningful content. The consumer will only choose you if you make a meaningful emotional connect and I think for us, the mantra going forward is to be a meaningful and emotional brand for the consumer in the television landscape,” Vyas noted.

MUMBAI: The new regulatory framework for the TV broadcasting sector has empowered the end consumer to choose and pay for the channels of their choice. Therefore, Hindi GECs need to redefine their content and create better and more meaningful content to stay relevant in the new regime.

This was stated by Sony Sab, Pal and Sony Max movie cluster business head Neeraj Vyas at an event to unveil the new tagline and the marketing campaign of Hindi GEC Sony Sab.

According to Vyas, the broadcasting industry and more specifically the Hindi GECs have chased the eyeballs for far too long without focussing on creating meaningful content that resonates with the viewers. The content strategy in the previous regime was dictated by the economics of the broadcasting industry which was and continues to be advertising driven.

He further stated that the new regime, which gives consumers the freedom to create their own package and buy channels on a la carte basis, has brought in a paradigm shift in the broadcasting industry. He avers that channels that don’t offer value will find it difficult to survive in the new regime.

TBWA\ India, a unit of Omnicom Group, is rolling out a new process of data, experience design and communications planning as part of the agency’s new creative approach. This is in line with its global agenda of adding further depth to the ‘Disruption’ framework to arrive at a more effective creative product.

Driving this integration is Hari Krishnan, who was recently appointed as Executive Director and will head the agency’s Delhi operations. He will also lead the agency’s Nissan United 3.0 transformation. Krishnan has spent over 27 years across agencies such as JWT, Cheil, Grey, Bates and Ogilvy. He was Managing Director of Zenith Media prior to his entrepreneurial venture in Content.

Govind Pandey, CEO, TBWA, said, “Hari joins at an exciting time when new-age leadership well-versed with creativity, media, digital, content and deep knowledgeable integration experience is a must. Hari’s rich and diverse experience will enhance TBWA’s unique offering and client partnerships to gain a greater share of the future.”

On his new role, Krishnan said, “The team at TBWA comprises a unique and diverse set of skills across data, digital, creative, tech and media. The added dimensions of data-led audience insights, powered by digital media innovation, will supercharge our creative 

Zee Media Corp’s Managing Director Ashok Venkatramani has put in his papers after a year-long stint with the news network of Zee Group. The company announced this development in its stock exchange filing on Tuesday.

Venkatramani has decided to pursue interest outside the Company and has accordingly resigned as Managing Director of the Company with effect from close of business on July 9, 2019, Zee Media said in its filing.

Before joining Zee Media in July last year, Venkatramani was CEO of ABP News Network for close to nine years.

He began his stint in media with ABP in 2008 after spending a decade with FMCG major Hindustan Unilever where he rose to the role of Vice-President and Business Head of Soap and Skin Care division.

Dubai : Close on the heels of its success across various SAARC markets and its recent rollout of content in international languages, global digital platform ZEE5 now embarks on the next phase of its international journey with its new global campaign ‘Full-on Entertainment’. Deepening our connection with audiences across countries, this new campaign will define ZEE5’s global identity as the go-to destination for high-impact, high-octane entertainment.

As part of this campaign, the global streaming platform now rolls out a slew of initiatives across multiple priority markets, with the Middle East being amongst the first few that it initiates its immersive customer engagement activities in.

South Asian audiences in the Middle East get treated to a set of on-ground experiences especially curated by ZEE5. The initiatives include a 4-week movie experience every Thursday at different locations. The first screening was held at Al Naboodah Ruwayyah in Dubai on 4th July and will be followed by another at DIP 2, Dubai on 12th July. Over the next few weeks more screenings will be organised at several other locations including Jabel Ali and Saja Sharjah. ZEE5 will screen the Bollywood box-office hit Simmba, starring Ranveer Singh and Sara Ali Khan, giving audiences a taste of classic Indian entertainment filled with drama, action and emotion.