Each time news dotcoms release commercial films, they invariably punctuate the message with a plea we are all familiar with - they implore users to download the mobile app. In an era of well designed, adaptive and responsive mobile-friendly websites, why are web publishers in the news space so gung-ho about the mobile application?

Does the amount - and equally importantly, the type - of traffic differ significantly when the conduit for it is the mobile browser versus the mobile app? Is it really easier to monetise traffic on the app? Or do the reasons for publishers' collective obsession with the app transcend traffic and revenue-related arguments - and take us into the realm of intangibles like loyalty, commitment and long-term branding? Or maybe the app experience is simply more... how should we put it, convenient, for both publishers and consumers?

 

BENGALURU: The ABP Group’s Hindi news channel ABP News made a reappearance in Broadcast Audience Research Council of India (BARC) weekly list of top 5 Hindi news channels in the combined urban (U) and rural (R) Hindi speaking market or HSM (U+R) in week 25 of 2019 (Saturday, 15 June 2019 to Friday, 21 June 2019, week or period under review). The channel was last present in the HSM (U+R) list in week 22 of 2019. ABP news also re-appeared in BARC’s weekly list of top 5 news channels in HSM (U) at fifth rank. In both the cases – HSM (U+R) and HSM (U), the entry of ABP News in BARC’s weekly lists of top 5 Hindi news channels resulted in the exit of Republic Bharat from them. Further Zee News re-entered the HSM (R) list during the week under review.

MUMBAI: The challenges of human resources (HR) are constantly changing in any industry thanks to the emerging role of automation and social media along with a higher rate of attrition and scarcity of talent. Decoding the new age issues in the HR space, Publics head HR Nikhil Natekar spoke on a wide range of issues a freewheeling chat with She Means Business content creator and workshop facilitator Dipika Singh at the Indiantelevision.com Media HR Summit 2019.

Mumbai: Star India got the approval from the Ministry of Information and Broadcasting (MIB) to rename it’s Hindi language television channel Movies OK as Star Gold 2.

Earlier, Star India got the Ministry’s approval to rename Star Movies Kids and Star Movies Kids HD to Star Sports 1 Bangla and Star Sports Marathi. Similarly, NGC Network also got a nod from the Ministry to rename its licences NAT GEO Music and NAT GEO People HD to National Geographic Tamil and National Geographic Telugu.

Movies OK, a channel that was launched seven years ago as a cheaper alternative to Star Gold, the group’s flagship Hindi movie channel, has been renamed as Star Gold 2 in government records. Such renamings follow applications by broadcasters requesting the same.

Chennai: India’s largest private outsourcing company, Fourth Dimension Media has announced the launch of second of South India Media Summit (SIMS) at Chennai in August 2019.

The first edition was a super hit and with the overwhelming response from all sides, Fourth Dimension Media Solutions is all set to roll out the second edition and anticipates it to be much bigger and better.

On 9th August 2019 India’s distinguished dignitaries and industry veterans will share their views on some of the challenging topics that have gripped the imagination of Government, Industry and audience

New Delhi: ITC Limited has recently released a new corporate campaign ‘Sab Saath Badhein’ which is a series of 4 TVCs. The first TVC highlights how consumers’ trust in ITC’s rich bouquet of world-class Indian brands has enabled the Company to create larger value for the society and environment. The creative rendition, devised by Ogilvy, plays on the popularity of flying kites among children. The kites here, instead of typically competing against each other, come together as one giant kite and soar high above. As an effective metaphor for ITC’s diverse portfolio of best-in-class FMCG brands, the kites illustrate how the growing consumer franchise for these brands enable ITC to make a significant contribution to livelihood creation and environmental resources replenishment. The other ads creatively illustrate ITC’s large scale initiatives in farmer empowerment through the ITC e-Choupal, Watershed Development and Afforestation.

On the sidelines of TechManch 2019, exchange4media’s digital and marketing conference, industry experts shared insights on how brands can leverage from digital marketing trends.

Due to the prominence of digital media, many marketers are shifting their ad spends to digital. We at exchange4media spoke to selected speakers about this shift in ad spends and whether or not brands should give more prominence to digital media spends. 

The first Union Budget of the Narendra Modi government 2.0 will be presented by Finance Minister Nirmala Sitharaman on July 5. The Budget is likely to focus on agrarian crisis, tax reliefs, job creation etc. The interim Budget was presented on February 1 by then Finance Minister Piyush Goyal who made some important announcements such as income tax reliefs, tax exemption for investors and expansion of rural industrialisation etc.

As the country waits for the announcements, we caught up with heads of some media houses to know what they want from the Union Budget this time. From improving credit growth to abolishment of 5 per cent GST on the import of newsprint, take a look at what they expect from the government.

MUMBAI: Eros International Plc has stated that its Indian subsidiary Eros International Media Ltd (EIML) has made the outstanding interest payments. The non-payment of outstanding interest had triggered a ratings downgrade by CARE Ratings.

“The Company reports that outstanding interest payments of the Company’s Indian operating subsidiary (EIML) that caused a recent ratings downgrade by CARE have been paid by EIML,” Eros International Plc said in a statement.

The company further stated that it is working with CARE in an attempt to restore its previous investment-grade rating, with the full support of its existing banking consortium. In addition, the company reiterated that the recent withdrawal of its Moody’s rating was at the Company’s request given that it does not have any outstanding public institutional bonds.