MUMBAI: Two separate petitions filed over a rule relating to the broadcasting of sports feeds by DD channels will be heard soon in the high courts of Delhi, and Punjab & Haryana. While the media rights holders of sporting events with “national importance” are bound to share the live feeds with public broadcaster Prasar Bharati, the rule restricts the telecast of such matches only on the terrestrial network and DTH operator of the pubcaster.

According to a report from Economic Times, the petitioners are of the view that restricting the live telecast to the terrestrial and DTH networks of Prasar Bharati defeated the purpose of Section 3 (1) of the Sports 

MUMBAI: Hindi GEC Colors is rejigging its early prime-time slot by launching a new show in 7.30 pm slot and extending the duration of one of its existing shows.

The channel is launching a new show ‘Choti Sarrdaarni’ in 7.30 pm slot airing from Monday-Friday and is extending the duration of ‘Khatra Khatra Khatra’ (KKK) to one hour from 1st July. KKK will also air in a new time slot at 6.30 pm.

Two shows, namely ‘Udann’ and ‘Ishq Mein Marjawan’, are going off-air. Launched in September 2017, ‘Ishq Mein Marjawan’ aired in the 7.30 pm slot. ‘Udann’, which has been airing since August 2014, occupied the 7 pm slot. The two shows will air their final episodes today.

MUMBAI: The year 2008 was the beginning of a new era for sports in India with the launch of the Indian Premier League (IPL). Statistics show that 93 per cent of all sports viewers in 2018 watched cricket content and a report by Duff & Phelps pegged the brand valuation of IPL in 2018 at $ 6.3 billion.

The report traces the evolution of each IPL team brand from the year 2014 to 2018. Mumbai Indians has maintained its top spot with its 2018 value at $113 million. It is followed by Kolkata Knight Riders at the second spot with $104 million in brand value. Royal Challengers Bangalore, Chennai Super Kings, Sun Risers Hyderabad, Delhi Dare Devils, Kings XI Punjab and Rajasthan Royals trailed with $98 million, $98 million, $70 million, $52 million, $52 million and $43 million respectively.

MUMBAI: At the recently concluded Indiantelevision.com’s BrandVid 2019, marketers discussed various issues such as the need for introducing a unified measurement system to check the impact of a content piece including that on sales as well as the impact of branded content. The session “Moving the needle from exposure to engagement: Still the challenge” saw L’Oréal India head of marketing Neel Pandya, Colgate-Palmolive associate director and head - integrated marketing communication and e-commerce marketing Priyanka Gandhi, Syska chief marketing officer Amit Sethiya, Mondelez India Foods Pvt Ltd senior category manager - equity and activation | chocolate marketing Sameer Yadav, and ITC Limited head—consumer health care Sanjay Srinivas touching upon the various aspects of brand engagements metrics. The session was moderated by Tonic Worldwide chief executive officer Chetan Asher.

MUMBAI: The digital transformation has not left any niche behind, even if it is the human resources department of the media and entertainment industry. HR has moved far beyond backend and soft skills; data analytics is now in a crucial position.

Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari held a session “Responding to megatrends” in its first-ever Media HR Summit. MullenLowe Lintas group HR director Heather Saville Gupta, Reliance Entertainment’s Big Synergy CEO Rajiv Bakshi, Madison World executive director Lara Balsara Vajifdar and Reliance Broadcast Network Ltd CEO Abraham Thomas participated in the panel discussion.

Mumbai: The on-field action in the ongoing ICC Cricket World Cup 2019 backed by world class broadcast has contributed in massive growth in viewership in the tournament’s first three weeks.The tournament has seen 367 mn* viewers tuning into Star Network from across the country with television viewership delivering record 303 mn*average impressions for the first three weeks.

India vs Pakistan: Mauka streak continues

Touted by many as one of India’s most dominant victories against Pakistan, the game had the entire country hooked with a massive 206 mn* (TV+OOH) fans tuning in to the Star network alone, versus 172 mn viewers who tuned in for the ICC Champions Trophy 2017 finale played between the two teams.India’s unbeaten ICC CWC record against Pakistan (7-0) remains intact as The Men in Blue outclassed Pakistan in all departments and got one step closer to the Top 4 of the table.

Mumbai: Within five months of launching R.Bharat, Republic Media Network set to achieve another milestone- R.Fluid; the new venture to strengthen its distinctive competence of storytelling and story-doing for advertisers.

Arnab Goswami-owned Republic Media Network announces its new venture R.Fluid which thrives on creating strong platform-agnostic content-led opportunities for brands. Keeping brands at centre, R.Fluid weaves stories that result in an unforgettable experience for the brand’s consumers.

Rachit Tiwary is going to lead R.Fluid as the Business Head. This is in continuation to his role as the Director of Brand Solutions at Republic Media Network. Rachit started his career as a NBCUniversal Page executive and worked on shows such as The Late Night with Jimmy Fallon and Saturday Night Live. In addition, Priya Raman has been appointed as the Programming Head of this function. She joins this vertical with over two decades of experience in content & production.

iProspect India, the digital performance agency from the house of Dentsu Aegis network, has bagged the digital media duties of online marketplace, OLX India. The account was won following a multi-agency pitch and will be serviced from the agency’s Delhi office

Commenting on the win, Rubeena Singh, CEO, iProspect India said, “OLX changed the way one looked at online marketplace in the country and it has only grown ever since. I’m glad to have a brand like OLX on board and hope to serve their growth ambitions.”

Thought leadership, strategy, customer centric thinking, technological expertise are a few parameters on which OLX India opted for the agency.

On the association, OLX India, in a statement said, “OLX is determined to effectively reach the growing internet population of India and to partner our journey of this growth, we have iProspect on board as our Digital Media agency. After a two-month long pitch, we believe iProspect was able to understand the brand OLX, its ambitions and its influence in the digital classifieds space. This is extremely critical for us and we are confident that iProspect, with their proven track record, will be able to drive our new brand objectives successfully to our target audience.” 

MUMBAI: Broadcast Audience Research Council (BARC) India’s board has constituted a two-member committee to review the TV audience measurement firm’s data validation and outlier policy, Indiantelevision.com has learnt. The board’s decision comes on the back of chaos triggered by the Telecom Disputes Settlement and Appellate Tribunal’s (TDSAT) ruling to permit landing page placement for TV channels. Former BARC chairman Nakul Chopra and Pravin Tripathi are part of the committee.

“This is a great move. We at BARC India welcome the board's decision because as a joint industry body, operating in compliance with the Ministry of I&B, we follow best practises for the industry. An independent overview of the process and any recommendation to improve, are always welcome and we look forward to working with this committee,” a BARC spokesperson told Indiantelevision.com.

MUMBAI: Megha Tata, the media veteran who has been in the broadcast industry for almost three decades recently started her current gig at Discovery in February 2019. Tata’s arrival could come at no better juncture since the opportunities for niche genres is aplenty. At the stage of Indiantelevision.com’s Media HR Summit, she spoke of her leadership style, the challenges she is facing as a leader and the company’s culture of treating employees in a fireside chat with Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari.

“What excited me in this role is without a doubt the brand. Discovery is a brand I have grown up with not only as a consumer but also as an industry. Discovery India has been here for 25 years and I have worked here for 28 years. So, both Discovery and I have grown together. So, I have a very fond connection and affinity to the brand,” said Discovery Communications India South Asia MD Megha Tata.