MUMBAI: IN10 Media is gearing up to launch a subscription video on demand (SVoD) platform DocuBay dedicated to documentaries in the country and globally in the coming months.

The media company is launching a documentary focussed SVoD platform as it sees a gap in the market. Currently, most OTT platforms have fiction shows as their staple offering.

IN10’s DocuBay will cater to an evolved audience which is craving for serious non-fiction content. The SVoD platform has made two significant acquisition deals – one signed with France’s Kwanza and the other with UK’s Journeyman Pictures. Several other deals are in the pipeline.

MUMBAI: Information and Broadcasting (I&B) minister Prakash Javadekar has said that the Telecom Regulatory Authority of India’s (TRAI) new regulatory framework for the TV broadcasting sector has helped subscribers to save anywhere between 5-15% on their monthly TV bills.

“As reported by TRAI, the analysis of preliminary data of few large DPOs reflects actual savings by subscribers to the tune of 10 to 15% in Metro cities and between 5 to 10% in Non – Metro areas after implementation of the new regulatory framework,” Javadekar said in the Lok Sabha.

He further stated that there are a few cases of a marginal increase in prices of multi-TV homes where a consumer has more than one TV connection have been reported.

BENGALURU: Broadcast Audience Research Council of India (BARC) sum of weekly ratings of top 5 Hindi news channels across the Hindi speaking urban – HSM (U) and rural – HSM (R) as well as the combined HSM (U+R) were lowest ever in week 24 of 2019 (Saturday, 8 June 2019 to Friday, 14 June 2019, week or period under review). BARC recommenced publishing of data in the public domain in week 13 of 2019 after a hiatus of seven weeks to allow ratings to stabilise after implementation of TRAI’s new tariff order, and the ratings for week 24 were the lowest ever since then.

The sum of weekly impressions of the top 5 Hindi news channels was 457.884 million weekly impressions in HSM (U+R); 187.489 million weekly impressions in HSM (R); and 275.549 million weekly impressions in HSM (U). Comparatively, the 11 week average (between weeks 13 and 23 of 2019) of the sum of weekly impressions of the top 5 Hindi news channels in HSM (U+R) was 653.192 million; in HSM (R) it was 288.937 million and in HSM (U) it was 367.834 million.

MUMBAI: The second edition of the Indiantelevision.com’s marquee summit BrandVid 2019 concluded with some interesting and insightful discussions around the video content industry in Mumbai yesterday. The day-long conference saw some of the leading geniuses from the marketing industry talking about how to optimise video content as a brand communication tool and get better results in terms of consumer engagement as well as revenues.

The day was divided into five in-depth sessions and a fireside chats covering the various aspects related to the world of branded video content and was kickstarted by MullenLowe Lintas Group group CCO and chairman Amer Jaleel. He highlighted a key point that most brands seem to have forgotten today – that of not being very obvious to the consumer. “Brands today want to be obvious because of the insecurity of the clutter. Fuzziness is going and directness is returning. If brands want to be relevant today then the way 

BENGALURU: There was no change in the list or ranks of channels in Broadcast Audience Research Council of India (BARC) weekly list of top 5 English news channels in week 24 of 2019 (Saturday, 8 June 2019 to Friday, 14 June 2019, week under review or consideration) as compared to the previous week when English news ratings had plunged.

All the five channels recorded even lower ratings in week 24 of 2019 than in week 23. Combined ratings of the top English news channels plunged even further in week 24. This can probably be attributed to BARC having reverted to the earlier process of treatment of landing page beginning with week 23.Many in industry feel that BARC reverting to treatment of landing pages and filtering out data from outliers is better. Added to this is the fact that the timings of the ongoing cricket journey by the ICC World Cup 2019 in England and Wales overlap primetime of most channels, including English news, could have affected viewership ratings.

MUMBAI: Indiantelevision.com, in its quest to promote a dynamic and competitive environment for creators and brands, is hosting the second edition of BrandVid today in Mumbai.

The conclave will be followed by the first-ever BrandVid Awards to recognise the most creative work in the branded video domain.

The knowledge panels in the conclave will cover a vast spectrum of topics including the evolution of branded video over time, use of data and technology to enhance a brand’s visibility through meaningful collaborations, the targeting of GenZ and their fickle attention spans, and measurement metrics for branded video

The BrandVid Summit will feature a keynote speech from Amer Jaleel, the group CCO and chairman of the MullenLowe Lintas Group.

Megha Tata describes her current gig as a ‘dream job’. She draws parallels between her rise as a top media executive with brand Discovery’s journey in India. “I feel at home. This is the kind of genre I can relate to, not only as a consumer but also as a business proposition,” the American broadcaster's new managing director for south Asia admits. The possibilities of what can happen to Discovery Communication India and its brands in the country are what Megha is most excited by. She's taken up the top job at a crucial juncture with several challenges that need addressing. The disruption in regulation and the overall ecosystem has made matters more tricky. In order to gain a better perspective of how Megha intends to navigate a complex terrain and steer Discovery forward, Indiantelevision.com caught up with her for a wide-ranging chat.

MUMBAI: After taking charge as Discovery South Asia MD in April, media veteran Megha Tata has firmed up the growth strategy for the company. For Tata, the three key pillars of growth for Discovery are infotainment, kids and digital.

Having burnt its fingers badly in the Hindi entertainment space with Discovery Jeet, the broadcaster has made a retreat and will not look at this space again. Instead, it will focus on what works for it and take that to the next level.

The first focus area is infotainment and the goal will be to grow Discovery and Animal Planet further. The broadcaster will introduce more local feeds for both Discovery and Animal Planet.

MUMBAI: Mukesh Ambani-led Reliance Industries Ltd (RIL) is likely to infuse Rs 20,000 crore in Reliance Jio to boost its broadband and 5G services. As per a Mint report, Reliance Jio will issue 4 billion non-cumulative optionally convertible preference shares to its parent at Rs 50 each for cash.

“The capital would be used to expand operations of Reliance Jio. The non-cumulative optionally convertible preference shares carry an interest rate of 9 per cent," Mint report said citing a source. Jio has built a subscriber base of 306.7 million in a very short span of time.

MUMBAI: Although users of all age groups are consuming over-the-top (OTT) platforms, young Indians under 35 years of age accounted for 89 per cent of OTT platform users. The age groups of 16-24 and 25-35 contributed equally to the overall market, Counterpoint Research’s India OTT Video Content Market Consumer Survey revealed. Moreover, male users account for 79 per cent of the total users.

The report also revealed that the top five metros accounted for 55 per cent of OTT video platform users, while tier I cities accounted for another 36 per cent of users. In addition to that, Hotstar leads the Indian OTT video content market, followed by Amazon’s Prime Video, SonyLIV, Netflix, Voot, Zee5, ALTBalaji, and Eros Now in terms of the percentage of respondents subscribed to each platform.