MUMBAI: SOTC Travel has appointed DViO Digital as its creative agency for offline, digital, and social marketing. The account was won following a multi-agency pitch.

This would include driving the overall brand and marketing strategy. DViO with its expertise in creative technology will work with SOTC to bring many firsts in experiential marketing for SOTC. Other areas of collaboration include influencer marketing, and cross brand collaborations where relevant. DViO has worked extensively on travel and tourism brands. Its in-depth sector experience is expected to work well for the partnership.

MUMBAI: Over the years, kabaddi has not just grown as a sport but also has a brand that has cut across the audience spectrum, largely thanks to the Pro Kabaddi League (PKL). The PKL, pioneered by Star India, has grown leaps and bounds since its inception in 2014, clocking a cumulative watch time of over 100 billion minutes. This disproportionate growth has organically helped grow the popularity and acceptance of the sport throughout the country, making it the second most-followed sports league on Indian television after the Indian Premier League (IPL).

MUMBAI: DTH operator Independent TV has abruptly shut its services and scores of distributors and customers in Uttar Pradesh have been left in the lurch. A message on its website reads: “Dear customers, our services are suspended on account of satellite signal disconnection. Same are expected to resume only after June 22nd, 2019. Inconvenience is regretted.”

Recently, the Telecom Disputes Settlement Appellate Tribunal (TDSAT) had ordered it to clear its dues to Antrix Corporation by 12 June or else face a disconnection. It had to pay Rs 9 crore to Antrix or Rs 15 crore in the form of a bank guarantee.

MUMBAI: Prasar Bharati’s Shashi Shekhar Vempati is warning DTH operators to fall in line or face action. Vempati warned Dish TV for allegedly violating the mandatory carriage norms by not showing DD National on its service. He tweeted, “This is patently illegal and violative of Mandatory Carriage. We will be initiating action.”

His response was to Dish TV’s tweet: “As per the order of the Hon’ble supreme court, DD National will not be available on the match days of the ongoing series.” Under the mandatory sharing of sports signals act, the pubcaster was informing private DTH players and MSOs to not blank out the channel during the length of ICC Cricket World Cup 2019.

After the implementation of TRAI’s new tariff order (NTO), niche channels such as English, infotainment and lifestyle were facing an uncertainty. Keeping viewers and advertisers hooked to them looked tricky. Amid all this, ZEEL-owned English movie channel &flix was facing a challenge of its own.

&flix not only had the challenge of building its brand proposition but had to attract subscribers in the new tariff regime. With over 550 titles in its library, the channel managed to attract over 130 brands in a year. In the first year of launch, the channel premiered over 40 films on &flix.

International:Twenty years after author Adam Morgan coined the concept of the challenger brandin Eating the Big Fish, global media network PHD has announced it will again be collaborating with the leading expert on the subject in a new publication, due to launch at Cannes Lions on Wednesday 19th June.

Drawing on the insights and experiences of today’s challengers disrupting the status quo, Overthrow II – 10 strategies from the new wave of challengers, identifies 10 different challenger types including: Real & Human, Feisty Underdog, Local Hero, Next Generation and Dramatic Disruptor. The book follows the previous collaboration between PHD and eatbigfish in 2012 with Overthrow – 10 ways to ten a challenger story.

The new book carries interviews with some of the freshest and most interesting contemporary examples around, including Oatly, BrewDog, COPA90, Tony’s Chocolonely, Mailchimp and Xiaomi and looks at the strategic principles that each follows as well as the media behaviours they practiceand draws conclusions about what these challenger types have in common when it comes to marketing behaviour

Mumbai: SOTC Travel, a pioneer in the Indian travel space has appointed DViO Digital as their creative agency for offline, digital and social marketing. The account was won following a multi-agency pitch.

This would include driving the overall brand and marketing strategy. DViO with their expertise in creative technology will work with SOTC to bring many firsts in experiential marketing for SOTC. Other areas of collaboration include — influencer marketing, and cross brand collaborations where relevant. DViO has worked extensively on travel and tourism brands. Their in-depth sector experience is expected to work well for the partnership.

Chrome Pictures presents the latest TATA Sky TVC featuring the new sensational Bollywood actor Abhishek Duhan. The TVC is a jingle introducing the new and improved TATA Sky showcasing its new features. 

The ad agency Ogilvy has conceptualised the TVC under the leadership of Sukesh Nayak, Chief Creative Officer, Ogilvy India (West). 

The catchy jingle grabs the viewers attention very well whilst explaining all the details and services that the DTH service will provide. Whilst Abhishek Duhan and his dance moves add that extra entertainment value to this advertisement.

The News Minute (TNM) - the digital news platform gives specific focus to the five southern states of India. Founded in 2014, TNM’s core strengths include their deep access in the southern states and within a short span of time, they were able to put South India in the national narrative.

Vignesh Vellore, Co-Founder, The News Minute, spoke about TNM’s unique brand positioning, the future of digital media, getting into the vernacular news space and more.

MUMBAI: The ministry of information and broadcasting (MIB) has cancelled the 195th TV channel licence in June. VIL Media’s V6 Ent has been scrapped by the ministry on 14th June.

This takes the total number of cancelled TV channel licences to 195. VIL Media, which was earlier known as Nikit Investment, was granted the non-news uplinking/downlinking licence on 24th July.

Apart from V6 Ent, which was a Telugu GEC, the company also has a Telugu news uplinking/downlinking licence under the name V6.

V6 News is a Telangana-focussed Telugu news channel with a tagline News as it is. The channel launched on 1st March 2012. The channel’s chief editor and CEO is Ankam Ravi.