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Viu announces eight Original titles, aims to release over 80 in 2019
Viu, a pan-regional OTT video streaming service from PCCW Media Group, has announced eight Viu Original titles in 2019 and its target to release over 80 titles of scripted and non-scripted series this year. This is to reaffirm its commitment to creating content assets.
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In-depth: What is driving FMCG brands to Hindi news channels?
Television has always been the most important platform for brands in terms of promotions and marketing. However, this year, the media planning for television went for a toss after the implementation of Telecom Regulatory Authority of India’s (TRAI) new tariff order (NTO) in February 2019. The planners are mainly strategising on the lines of major events such as Indian Premier League, General Elections 2019 and World Cup 2019 or they are playing safe by betting on Free-To-Air (FTA) channels.
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Disney hopes to replicate Star India’s success in other Asian markets
MUMBAI: Walt Disney chairman direct-to-consumer and international Kevin Mayer has stated that Asia in general and India, in particular, are key growth markets for the media conglomerate globally. Speaking at media & entertainment conclave APOS 2019, Mayer noted that India will serve as a guide in the company’s local content strategy in Asia.
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Sony Yay! doubles down on its efforts to expand presence in kids genre
MUMBAI: Having completed two years, Sony Pictures Networks India’s (SPNI) kids channel Sony Yay! is doubling down on its efforts to expand its viewership share in the genre.
In terms of the pecking order, Sony Yay! is in the sixth position on an all-India basis in the genre with 8.5% share. The channel hopes to move up the ladder and has lined up over 100 hours of fresh content for the summer period.
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Airtel renews long-term partnership with Synamedia to drive digital TV innovation
MUMBAI: Synamedia, the world’s largest independent video software provider, today announced that it has extended its relationship with global telecoms operator Bharti Airtel in India. The new multi-year contract builds on Airtel’s 12-year partnership with Synamedia and the two firms’ shared foc uson driving digital TV innovation while protecting content and revenues.
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Eros Now announces distribution deal with smart TV manufacturer TCL Electronics
MUMBAI: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc, a global Indian entertainment company, announced its partnership with TCL, one of India’s fastest-growing TV brand and the world’s second-largest TV manufacturer.
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TRAI tariff order: Regulator issues notice to Airtel Digital TV for flouting rules
MUMBAI: Within a few days of directing six distribution platform operators (DPOs) to comply with all provisions of its new tariff order, the Telecom Regulatory Authority of India(TRAI) has issued a directive to Airtel Digital TV along the same lines. The regulator issued the notice to Airtel Digital TV after finding violation of rules of the new tariff order.
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Applause Entertainment to remake BBC Studios' 'Luther' in India
MUMBAI: BBC Studios announced today, on Day Zero of the Asia Pacific Video Operators Summit (APOS) in Indonesia, that the award-winning BBC crime thriller Luther will be remade in India. The Indian version of Luther, which is yet to be titled, will be developed and produced by Aditya Birla Group’s Applause Entertainment.
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Astro partners with Synamedia for new video services
MUMBAI: Synamedia and Astro Malaysia Holdings (Astro), today announced they have entered into a strategic partnership to deliver a seamless premium video experience to Astro subscribers across all devices. Synamedia is the largest independent video software provider while Astro is Malaysia’s leading content and consumer company.
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HOOQ to localise content for Indian audiences
MUMBAI: HOOQ, Southeast Asia’s largest video-on-demand service, today announced that it will be the world’s first OTT service to localise its entire content library using machine learning and automated “smart dub” technology. HOOQ plans to localise English-language content for Indian audiences in Hindi, Tamil and Telugu by the end of 2019, to improve accessibility of content for the diverse Indian market.