MUMBAI: The Telecom Regulatory Authority of India (TRAI) has successfully rolled out its new tariff order (NTO) with the underlying objective of making the system more transparent and effective, giving the consumer the choice of channels as per their requirements and budgets.
For Zee Entertainment Enterprises Ltd (ZEEL) CMO Prathyusha Agarwal, this tariff regime is an opportunity for the channels in its cluster to increase earnings from regions which were otherwise under-monetised.
MUMBAI: The Telecom Regulatory Authority of India (TRAI) has extended the date for receiving comments and counter comments on its consultation paper “The telecommunication (broadcast and cable) services digital addressable systems audit manual” to 29 April and 6 May respectively.
The earlier dates were fixed as 22 April for comments and 29 April for comments. The stakeholders sought time from the regulator. TRAI has said that there will be no further extensions beyond these dates.
Discoverability is said to be the next challenge for OTT platforms and the leading players are busy figuring out how to get maximum viewers’ discoverability for content.
In an interaction with BestMediaInfo.com, Ravi Desai, Director, Mass and Brand Marketing at Amazon India, shared how Amazon Prime is planning to get greater visibility for its content.