Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 34 against week 33. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

Most Aired:

This week we see new entrant Dettol Toilet Soaps leading the category followed by new entrant Kia Sonet on the 2nd spot and for the 3rd spot this week we have previous week’s 2nd spot holder Colgate Dental Cream. For the last two spots we have new entrants Lizol and Dettol Antiseptic Liquid.

BENGALURU: Television viewership in terms of weekly impressions declined 3.98 percent in Week 34 of 2020 (Week 34: Saturday, 22 August 2020 to Friday, 28 August 2020, week or period under review) as compared to the immediate previous week 33. Per Broadcast Audience Research Council of India (BARC) weekly data in the public domain, overall TV+OOH viewership in Week 34 of 2020 was 16.9 billion weekly impressions as compared to 17.6 billion weekly impressions in Week 33. After a steady increase since Unlock 1.0 (Week 22 of 2020), the drop of 0.7 billion impressions was the steepest one since the country opened up after the Covid2019 Lockdown that had commenced on 25 March 2020 or midweek in Week 13 of 2020. At that time, home-tied Indians turned to the easiest and most accessible medium for live news. Indians wanted to know more and more about the new pandemic that had forced most of the world to suddenly stop. Television viewership shot up to 20.9 billion impressions in Week 14 of 2020, with the News genre recording the largest growth, while GEC viewership slid down. Four genres – GEC, Movies, News and Kids are normally responsible for more than 90 percent of television viewership. The breakup for the COVID2019 average between Weeks 2 to 4 of 2020 was: GEC at 52 percent, Movies at 23 percent, and News and Kids at 7 percent each, or a combined total of 89 percent. The breakup of the combined total of 94 percent for these four genres in Week 13 of 2020 was GEC 40 percent, Movies 29 percent, News 18 percent and Kids 7 percent. It must be noted that overall television viewership had climbed up 

Amid the public outburst over the eroding sensibility among news television channels in the race for TRPs, India Today Group Vice-Chairperson Kalli Purie has become the first woman member on the Board of Directors of BARC India.

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Highly placed sources in the industry confirmed the news with BestMediaInfo.com. “All the formalities, barring the official announcement by BARC India, have been done,” said a source.

Purie was nominated by the Indian Broadcasting Foundation, which is a majority stakeholder of Broadcast Audience Research Council India, India’s only television audience measurement body. Previously, IBF had nominated former Enadu Group Director I Venkat as a BARC India board member. “Purie is the first serious news player on the BARC India board,” said an industry expert.

New Delhi: Mr. Prakash Javadekar, Minister for Information and Broadcasting, Government of India, on Monday said that the Venice Film festival has stood as a symbol of recognition of cinematic excellence at an international platform. “Participation of India in Venice Film Festival 2020 as a focus country has brought India and Italy closer by opening immense possibilities of co-production in film making and further bolstering the historical ties the two cultural superpowers have enjoyed for centuries,” he said. 

In his address at the Venice Film Festival 2020, where India is the focus country this year, Mr. Javadekar said, “It is with great pleasure, I announce that India and Italy have agreed on the Rules of Procedure for Co-production Treaty and it is hoped that it will take our joint collaboration to a new level.”  

TLC - the pioneering lifestyle channel from Discovery Network - in collaboration with exchange4media Group curated a webinar on Tuesday where experts delved into how the fashion and lifestyle industry has been recovering from the pandemic. The topic for the virtual discussion was - 'New Trends In The New Normal'.

The session was chaired by Nawal Ahuja, Co-founder, exchange4media Group, and the panellists for the webinar were Ayushman Chiranewala, Head of Product & Marketing – Fastrack, Titan Company Limited; Dr Ipsita  Chatterjee, Head - Innovation Development & Brand Strategy, Lotus Herbals; Khatija Lokhandwala, Dy. General Manager-Marketing, Zivame; Prachi Mohapatra, CMO, Fbb; and Uma Talreja, Customer Care Associate, Chief Marketing and Customer Officer, Shoppers Stop Ltd.

Republic Media Network has elevated elevated Bhaskar Das to the posotion of Chief Strategy Officer, according to a media report. This was reportedly shared by MD & Editor-in-Chief Arnab Goswami at a webinar. Das was earlier the Group President.

Group CFO S Sundaram has been given the additional responsibilities as the Group President.

 

The report suggests that the elevations is part of Goswami's plan to hand over sales and dstribution roles to other senior excutives so that he can concentrate on editiroial.

 

Th elevations come days after the network announced elevations of Hersh Bhandari and Priya Mukherjee as COOs.

The Bombay High Court will be hearing the case between broadcasters and TRAI with regards to NTO 2.0 today. While this will be the second hearing in the case this month, the hearing is likely to continue tomorrow.

The matter was last heard on September 2 and the final verdict is likely to be announced on the 16th of this month.

A source close to the development informed that broadcasters will present their side of the argument on Monday and Tuesday and post that TRAI will present their side.

According to media experts on what could be expected from the court hearing, NTO 2.0 is unlikely to be implemented this year.

As per a source close to the development, “Whoever is going to lose will go to the Supreme Court.”

The source also said that in the current scenario when the industry was already facing the heat of the pandemic, implementing NTO 2.0 on ground was going to be the biggest challenge.

NEW DELHI- People across the country are waiting to watch the first game between Mumbai Indians and Chennai Super Kings on their television sets or digital screens. Star India is the official broadcaster for IPL across television and digital screens. While Star Sports will telecast the live-action from Dubai on to the television sets across the world, Disney + Hotstar VIP will be streaming the same on the millions of mobile devices. The broadcaster is leaving no stone unturned to promote the tournament.

The streaming platform Hotstar + Disney VIP has launched a digital campaign #KoiYaarNahiFar to create excitement about IPL 13 that is all set to begin from September 19. The campaign delves into the thought that this year people will not be able to watch the matches with their friends due to Covid2019. However, they can still be together and have all the fun. Disney + Hotstar VIP is allowing the fans to create their own groups where they can watch the matches together while chatting to each other like they used to do it till last year.

MUMBAI: When you are the leader, you set the pace. Disney Star India’s Telugu bouquet under the Star Maa umbrella – which has been numero uno in that language ever since one can remember - is going in for an ident refresh. Coinciding with the launch episode of the fourth season of its blockbuster Big Boss, it unveiled a new vibrant channel identity with host Nagarjuna saying it saying it’s a new start for an even more glorious journey of an already very strong brand.

A press release issued by the network states that “Star Maa holds together three important aspects - pride in our Samskruthi (culture), our Sampradayam (tradition), and weaving stories towards Purogati (progress).  At Star Maa, our attempt is to celebrate the blend of these three aspects in every story we tell. We believe that there is a little bit of Star Maa in every one of us “

There’s a greater space and opportunity for small and regional publishers to emerge and succeed in India, believes Arjun Satya. Co-founder of M360, a platform that operates under the umbrella of Times Internet.

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“Small publishers have a greater space now as it has become increasingly hard to differentiate between real or AI-generated content. These publishers are playing a big role in publishing and distributing real content for a particular region in vernacular languages,” he said.

M360 platform helps Indian publishers navigate the dynamic digital media landscape with an end-to-end solution. Launched in June this year, the platform enables cross-platform publishing, content personalisation, audience insights, and free-and-fair advertising at scale. The Software-as-a-Service (SaaS) platform is designed to integrate comprehensive publishing capabilities with a seamless experience. It leverages Times Internet's premium ad network ‘Colombia’ to monetise the traffic at its partner publishers. It is providing digital publishers with equal opportunity to sustain, grow, and compete in their own domains.