Bhojpuri entertainment channel Zee Biskope has launched a rap version of its brand song on the occasion of Dance Day followed by a viewer engagement drive – Kamariya Kare Hip Hop that will raise viewer engagement to a groovy joyride. Through this initiative, the channel seeks to encourage people to embrace dance as a fun and healthy form of performing art that expresses emotions both aesthetically and symbolically.

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The channel said it has delivered many category firsts since its launch and the rap version of its brand song is yet another milestone in that. Composed by 5 Tricks - a rap group from Bihar, this edition of the brand song will rev up your spirit for a scintillating dance number.

To participate in Kamariya Kare Hip Hop contest, viewers need to give a missed call on8563856302 following which they will get an SMS with a link to download Zee Biskope’s rap song. They can further perform on the rap song, record it and share with Zee Biskope team through Whatsapp on the same number- 8563856302 along with their name and location. The best entries will be featured on ZEE Biskope channel social media platforms.

Mumbai: ZEE Biskope launches a Rap version of its brand song on the occasion of Dance Day followed by a viewer engagement drive – Kamariya Kare Hip Hop that will raise viewer engagement to a groovy joyride. Through this initiative, the channel seeks to encourage people to embrace dance as a fun & healthy form of performing art that expresses emotions both aesthetically & symbolically.

Composed by 5 Tricks – a rap group from Bihar, this edition of Zee Biskop brand song will rev up your spirit for a scintillating dance number. To participate in Kamariya Kare Hip Hop contest, viewers need to give a missed call on 8563856302 following which they will get an SMS with a link to download ZEE Biskope’s rap song. They can further perform on the rap song, record it and share with ZEE Biskope team through Whatsapp on the same number- 8563856302 along with their name & location. The best entries will be featured on ZEE Biskope channel social media platforms.

Hyderabad: According to BARC data for Week 36’20, Star Maa continues to dominate the Telugu GEC. Bigg Boss Telugu Season 4 launch got massive ratings. This is one of the most successful launch of the reality show. This Season started with a bang. Termed as one of the most successful launch, the launch episode saw 4.5 crore viewers tuning to Star Maa in the 1st week of launch according to the data released by BARC India.

This Season of Bigg Boss launch was the highest-rated season ever. The launch episode garnered 18.5 TVR, not only making it the highest-rated launch episode across non-fiction shows of the category (in the BARC universe) but also the highest-rated launch episode in the history of Bigg Boss Telugu (since BB Season 1).

As per the data Star Maa remains the dominant leader in the Telugu general entertainment category with 1122 highest ever GRP’s. StarMaa New Brand identity also saw a growth of 18% this week over last 4 weeks.

The Ministry of Information and Broadcasting has issued an advisory on surrogate advertisements, saying that such ads are to be previewed and certified by the Central Board of Film Certification (CBFC) on whether they are suitable for unrestricted public exhibition and are in accordance with stipulated conditions.

The ministry has said in a press statement that the Advertising Code enshrined under Cable Television Networks Rules, 1994, prohibits direct or indirect advertisements of cigarettes, tobacco products, wine, alcohol, liquor or other intoxicants. However, advertisements of genuine products sharing brand name or logo of such products are permissible subject to specified conditions prescribed therein.

Infotainment channel National Geographic from Star India has shown a documentary titled ‘A Unicorn’s Revolution’, chronicling the journey of one of India’s leading learning platforms, Unacademy, while highlighting an innovative way of learning, teaching and aiming to deliver the best education content to build a stronger nation.

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The film premiered on September 16 at 9.30 pm, providing viewers an inside view of India’s educational technology revolution that is taking place nationwide. From the biggest of cities to the smallest of towns; spreading its roots through living rooms and cafes, on public transport and in offices, seeking to improve millions of lives and with it shaping a better future for the society as a whole. The film explores this new education eco-system through the eyes of various stakeholders— learners, educators, entrepreneurs and innovators who are collaborating to bring a new vision to life by making high-quality education accessible and affordable for everyone in India. The 42-minute film features success stories with Unacademy and their journey from a learner to an educator.

The new season of Viacom18 Colors’ reality show, MPL presents Bigg Boss, powered by Dabur Dant Rakshak Ayurvedic Paste and TRESemmé, will feature a great mix of contestants with host Salman Khan and will be packed with drama, thrill, and excitement.

Through the new brand campaign, Bigg Boss Dega 2020 Ko Jawaab, Colors is set to give viewers a peek into the regular life through various innovative engagements.  Bigg Boss will premiere on October 3 at 9 pm and air Monday-Friday at 10.30 pm and Saturday-Sunday 9 pm on Colors and before TV exclusively on Voot Select.

Conceptualised by advertising agency Leo Burnett, the campaign highlights how this year robbed us of our freedom, limited our entertainment avenues, and forced us to live in a confined environment without actually being able to enjoy the normal aspects of life. But the new season of Bigg Boss will serve as an antidote to the viewers’ humdrum and fuel their lives with unlimited entertainment, drama, and emotions. The promos of the show have also been interestingly shot and they showcase Salman Khan mopping the floor, resonating with everyone’s sentiment of being bound by the household chores. In the next one, he is seen sitting in a theatre relishing popcorn while watching a movie, signifying that 2020 might have put a brake on our entertainment outings but Bigg Boss will give it a befitting response by bringing ‘Manoranjan’ back into our lives. In the recent promo, he is seen depicting that Bigg Boss will break the chain of monotony and boredom and set the ball of entertainment rolling once again.

Advertising on regional channels accounted for 60% of the overall television advertising during July-September ’20 as per the TAM AdEx-Television Advertising Report-14 (data registered till Sept 12).

While Hindi channels had a 30% share, English channels recorded just 3% of it.

As per the report, among regional channels, Tamil topped with 15% share followed by Bengali channels at 14% and Telugu at 13%. While Kannada contributed 12% share, Malyalam accounted for 9% of the total ad volumes of regional channels. 

The average ad volumes per day on regional language channels soared consistently in Aug ’20 and Sep ’20 as compared to July’20. Also, the highest growth at 20% in Regional Language Channels was observed during Week 37 when compared to Week 27. The ad volumes increased to 5141 hours in week 37 from 4264 hours in week 27. 

If we look at the advertising trends of the top five regional languages, the ad volumes on Tamil channels grew by 13% in Sept ’20 compared to July ’20. During week 37, ad volumes increased by 28% on Tamil channels which is highest so far compared to week 27. The ad volumes grew to 802 hours in week 37 from 627 hours in week 27.

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 35 against week 34. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

Most Aired:

This week we see previous week’s 5th spot holder Dettol Antiseptic Liquid leading the category followed by previous week’s leader Dettol Toilet Soaps getting down to the 2nd spot. New entrants Facebook.com and Dettol & Moms Soap secure the 3rd and 4th spot, while previous week’s 2nd spot holder KIA Sonet gets down to the 5th spot.

NEW DELHI: There is no denying the fact that Arnab Goswami today is one of the most successful entrepreneurs in the Indian news media space today, having taken his labour of love Republic TV Network to number 1 spot within a span of a few years of their launch. But it certainly wasn’t an easy journey for him to achieve that. 

However,  he learnt a great many lessons on his way to excellence. And as he takes on the next step in the trajectory towards diversifying his digital reach, he recently shared his tips for budding entrepreneurs in the new media space during a virtual fireside discussion with Indiantelevision.com founder, CEO, and editor-in-chief Anil Wanvari. 

Goswami pointed out that a journalist can retain his/her independence only if they are not dependent on someone else for the constant flow of money. He insisted that the money could be arranged through debt, equity, or donation. 

Real-life entertainment player Discovery Channel has been taking its viewers on an enchanting journey as a part of new series ‘Lost Essence of India’ that premiered on September 15. Singer, actor and an avid photographer, host Meiyang Chang helps audiences uncover hidden gems that have been forgotten over time. This new special show has been partnered by leading brands such as Vivo, Spotify, Lenovo and Whitehat Jr. Viewers can also watch the episodes on Discovery Channel’s platforms on YouTube, Instagram and Facebook.

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Entering some of the remotest parts of the country, with roads that are not well-trodden, Chang explores the Rivona Caves in Goa known to be creation of Buddhist monks around the 6th century, in the first episode of this four-part series. The second episode witnesses Chang relishing the Saraswat Brahmin cuisine that not many have been fortunate to enjoy. Moving on to the beautiful land of Kashmir, the third episode takes the viewers on a journey to explore the lost heart of Kashmir, Choharnag, which is surrounded by beautiful meadows all around. In the finale episode, Chang goes on to unveil another gem, Naranag Temple in Kashmir, one of the important archaeological sites of the country.