With the economy facing a tough challenge, TV9 Network, in association with technology major SAP India, has brought to its viewers the leaders of home-grown businesses who continue to be the harbingers of hope.

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Leaders of Global Bharat series is an initiative to turn the spotlight on business mentors of home-grown firms. Airing every Sunday at 11:30m am on Hindi news channel TV9 Bharatvarsh, the series will showcase success and Dare-to-Dream journey of over 150 entrepreneurs who have the potential to inspire the youth and budding entrepreneurs of this country.

Raktim Das, COO, TV9 Studio, said, “There’s never been a more apt time to look at robust leadership lessons that have steered businesses through these extraordinary times. The Covid-19 induced new normal has sharpened the focus on business leaders who continue to inspire us, mentor us. The series is an attempt to show that an Atmanirbhar Bharat is in the realms of possibilities. I thank SAP India for making this possible.”

In a move that could hit the advertising revenues of India’s news channels, some of the country’s top advertisers have expressed concern over the rising toxicity in news content in the name of gaining TRPs.

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In a conversation with BestMediaInfo.com, the advertisers hinted that they would relook at their overall TV news adex if the situation doesn’t improve.

“As a viewer and advertiser, I really feel the news channels have stooped to a pathetic state and if the advertisers have the opportunity to break this vicious cycle, they must do it collectively and be a real purpose-driven brand. While doing this, we should state the reason that we are all doing it because of the content. I agree that such an environment is dangerous for any brand because it comes back to hounding it,” said Krishnarao Buddha, Senior Category Head, Marketing, Parle Products.

Mumbai: Tata Sky has introduced ‘Smart Guide’, a new-age feature that enables each customer to discover and consume content on television in a smart way. The new feature has been activated on all HD and SD set-top boxes paving the way for an enhanced and bespoke TV viewing experience.

These recommendations can be easily accessed through the newly revamped Guide that appears on the television screen with the press of the Guide button on the Tata Sky remote. The channel guide screen offers thumbnail views of the most-watched channels, genres and platform services by the subscribers, under the banners – ‘Your Top Channels’, ‘Trending Channels’, ‘Favourite Genre’ etc. based on a subscriber’s viewing history and the time spent viewing a particular channel or genre. The feature not only gives quick access to the most viewed channels but also recommends more channels based on the genres you like to watch. In case of multi-connection homes, recommendations will be different for the primary and secondary set-top box in line with individual preferences.

M360, Times Internet’s turnkey publishing and monetisation platform for publishers, has partnered with Google as a Google Ad Manager partner. M360 will now be able to monetise publisher inventory using the Google Ad Manager platform. Times and Google have a long standing partnership on Google Ad Manager.

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Made in India, M360 is a complete hosting and monetisation platform that has scaled up and now serves 25 million MAUs outside the Times Internet group. Apart from Google Ad Manager, M360 also leverages Times Internet’s home-grown premium ad network, Colombia Audience Network, to help advertisers and agencies to achieve performance for their marketing objectives at scale across a wide variety of ad formats and audience segments.

Discovery, which deals in real-life entertainment, has announced that it has acquired the assets of AdSparx, the ad-tech start-up offering a cloud-based technology platform that provides server side in-stream dynamic ad insertion (DAI) across live and on-demand streaming. 

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As a part of acquisition of assets of AdSparx, Discovery will also on-board employees of Novix Media Technologies based in Pune. Novix Media Technologies work with AdSparx on their DAI platform and have a strong team of engineers that includes Software Engineers, QA, DevOps and Support engineers. 

The Indian Premier League (IPL) is the most expensive property on TV with advertising rates ranging between Rs 10 and Rs 12 lakh for a 10-second spot. Despite the charges, the most-watched TV event has been able to deliver a phenomenal return on investment for brands.

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The opening match for this season was watched by 200 million on both TV and digital put together. Though the overall digital viewership breakup is still not officially available, it is being roughly expected that a little less than 10% of the total viewership came via Disney+Hotstar. Last year during the final match of the season, the OTT platform attracted a little less than 19 million viewers.

So how are brands gaining from advertising on the OTT platform during the matches?

Ting Tong! Who is There? All new entertainment in the Nick of time with Ting Tong! Every year, India’s premiere kids’ entertainment destination has introduced characters that are endearing and have gone on to emerge as icons amongst children across the country. The comic capers of Motu Patlu, the magic of Rudra, the adventures of Shiva and the mischiefs of the Golmaal Gang have all provided a fun and immersive entertainment experience that has made them a part of every child’s daily life. This continuous innovation, with kids and their entertainment needs at its core, has established Nickelodeon as the undisputed leader in the category for over 6 consecutive years.  Post the success of its 8 Ips, the leading franchise is all set to introduce kids to its original 9th IP - Ting Tong. Adding further depth and scale to the brands diverse content portfolio, the 7-minute animated show - Ting Tong will bring alive short, snacky and exciting drama for kids that is sure to provide unparalleled comedy. The show will air starting September 28 at 9 am on Sonic.

What a dramatic change this Covid19 has brought to our lives, whether it is the business or for us human beings. India went for a complete lockdown beginning March to fight the pandemic. Undoubtedly, all business establishments irrespective of their strength and type of industry have been affected by the recent outbreak of COVID-19 to a great extent.

Businesses, jobs, saw great upheavals, the world also saw a tectonic shift in the way we communicated. The Indian Advertising all through this crisis/ lockdown has been on their feet by innovating new methods of communication for their brands to reach out to their consumers. Brand communication was more empathetic, keeping in mind the sentiments and moods of the consumer in general.

The TAM AdEx-Television Advertising Report XIII for period Jul-Aug’20, it comprises of 2 sections that is Overall Advertising Snapshot in Jul-Aug’20 and TV and Digital: A comparison. We have already covered the 1st section of the report while this is the 2nd part of the report:

TV and Digital: A Comparison (Jul-Aug’20): Analysis based on Ad Insertions for both TV and Digital

Trend of Ad Insertions on TV and Digital: Jan-Aug’20 and Jan-Aug’19

A resurgence in Ad Insertions witnessed for both TV and Digital after lockdown, ad Insertions grew by 18% on TV and 35% on Digital during Aug’20 compared to Jan’20.

Vodafone-Idea, the co-presenting sponsor for the ongoing IPL, is estimated to be spending close to Rs 120 crore on the sporting extravaganza. This comes soon after the Supreme Court reprieve for the telco, allowing it to pay up pending Adjusted Gross Revenue (AGR) dues over 10 years. Marketing experts see this as VI’s attempt to make the most of IPL’s reach, especially after its rebranding exercise.

Telecom companies like Vodafone and Idea have traditionally been big spenders on sporting events, especially cricket. However, post-2018 both the players significantly cut down their marketing spends owing to unfavourable market forces.