Mumbai: Madison Media is delighted to announce that Indira IVF has entrusted the agency as its Media AOR. This comes close on the heels of Madison Media winning the digital account for the company. Apart from digital duties, the agency will now handle Traditional Media Planning, Buying & Strategy. The account will be handled by Madison Media Sigma, based in Mumbai.

Armed with state-of-the-art infrastructure, Indira IVF helps countless couples navigate the often complicated journey of infertility and ultimately realize their dream of parenthood. As a responsible leader, Indira IVF constantly strives to dispel the stigma, taboo, myths and misinformation about infertility.Since its inception, Indira IVF has worked relentlessly to provide affordable and creditable infertility treatment to the low- and middle-income segment. Started in Udaipur, Rajasthan by Dr. Ajay Murdia, Indira IVF now has over 92 centres across India.

Burbank, California: Uday Shankar will step down as president, The Walt Disney Company APAC and chairman, Star & Disney India, effective as of December 31, 2020, it was announced today by Rebecca Campbell, chairman of Disney’s Direct-to-Consumer & International segment.

Over the next three months, Mr. Shankar will work closely with Ms. Campbell to identify his successor to ensure a smooth transition.

“I want to thank Uday for his leadership and dedication to our APAC business. With the successful launch of Disney+ throughout the region, he has helped put The Walt Disney Company in a commanding position in this dynamic and incredibly strategic part of the world. His vast experience and expertise have been invaluable in bringing together a strong, cohesive APAC leadership team to chart a path forward for our streaming businesses in the region and beyond,” said Ms. Campbell. “Uday has been a great friend, colleague and valued counselor to me personally, and I know I speak for all of DTCI when I say he will be greatly missed. At the same time, I understand and respect his desire to make this change. I am extremely grateful that he has agreed to stay on to help ensure a seamless transition.”

New Delhi: Aaj Tak, News Channel is dialling into the election fervour with the release of a song composed specifically for Bihar Elections. Set in Bhojpuri style, the song is inspired and taps into the tune of famous Bhojpuri song titled ‘Hello Kaun’.  Aaj Tak’s creative team has written lyrics of the song and it has been sung by Ritesh Pandey, singer, composer and performer of the original ‘Hello Kaun’ song.

Traditionally, elections in Bihar attract high attention across India due its dynamics. This year too, the elections will be closely followed, due to its critical timing. With the launch of the ‘Hello Kaun’ song, Aaj Tak intends to dial into the hearts and minds of the native population of Bihar to sensitise them about the upcoming elections. The song encourages the audience to tune into Aaj Tak to update and keep abreast of local issues, concerns of various voter groups’, manifestoes and strategies of various political parties.

Television news witnessed a massive spike in viewership during the lockdown and while it has come down a little post the Unlock, it continues to remain higher than before. The advertisers, too, are back and they are looking at both the BARC ratings as well as the content mix.

As per the latest TAM data, the news genre added 31% share of ad volume between August and September, leaving behind GECs’ share of 26%. According to highly placed sources, Dabur that spent between Rs 7 crore and Rs 10 crore annually on the news genre has spent Rs 60 crore in the category between March and May this year.

The news genre garnered 31% share of ad volumes on television during August- September’20. The second ranked genre is GEC which claimed 26% share of ad volumes, followed by movies with 24% share. As per the TAM AdEx-Television Advertising Report-17,  News, GEC and Movies genres together contributed more than 80% share of ad volumes on television during Aug-Sep’20. 

As per the report,  the average ad volumes per day witnessed a growth in all genres during Sep’20 compared to Aug’20.  In Sep’20, Kids genre had the highest growth in ad volumes per day among all genres, that is 27%, followed by News and GEC genres with 23% growth each compared to Aug’20. 

In a culinary-rich nation like India, there is food for every occasion. Each house has a different recipe for the same dish and we are spoiled for choices, from Kashmir to Kerala, and from Gujarat to Nagaland.

Call for entries open for BuzzInContent Awards 2020 ENTER NOW

Lifestyle channel Zee Zest is set foot on the journey to discover our nation’s 50 best dishes through ‘India’s 50 Best Dishes’ hosted by chef Ajay Chopra. The show is being aired every Monday and Tuesday at 2 pm from October 5.

Chef Chopra starts the journey to locate the 50 dishes carefully selected under 16 food categories ranging from chaat, Indian mithai, garam nashta, thele ka khana, parathe, daal to rice preparations and lots more.

Mumbai: FLYX, the streaming social network today launched an exciting and innovative feature called Sharelist on its platform. The new feature will enable users to share recommendations of movies and shows with their friends and family and across social media platforms in real-time. The feature is available for both Android and iOS users.

Users can easily create a Share list by selecting their favourite movies and shows, giving it a unique name, and then share it in their groups. The lists can either be shared on FLYX or any other social platform such as Instagram, Snapchat, Facebook, and Twitter. With Sharelist, users can drop comments, tag their friends, add more movies or shows, and even use hashtags on their posts.  Starting a discussion with your friends around the list is also very easy, be it Shahrukh’s best to worst films or debating whether Shrek2 is the greatest sequel of all time and later challenging them to find a better one. If you like what your friends have to say, you can even change the list in real-time. With Sharelist, users can start conversations and never run out of things to watch again making the experience extremely enjoyable and engaging.

Hyderabad: Zee Telugu with its latest offering Nagabhairavi aims at transporting the audience into a fantasy world that tells the saga of Nagarjuna and Bhairavi and their fight to save the Nagasampada. The Channel promises to showcase greatest ever VFX extravaganza in Telugu General Entertainment Channel (GEC). Nagabhairavi highlights that the grit, courage and determination are the biggest weapons to fight against the mightiest of evils.

Set in the present-day aesthetics, the show traverses through the mystical and enigmatic world of the poison bearers as they struggle to attain the Nagasampada. Nagabhairavi is produced by 27 Pictures and will premiere on 12th October and will air Monday – Saturday at 7:30 PM on Zee Telugu and Zee Telugu HD.

Are advertisers going for long-running TV shows that may not be high on TRPs?

A closer look at the TAM AdEx data for shows in June-July and August-September on the basis of the total ad inventory reveals that ‘Tarak Mehta ka Ooltah Chashma’ on Sony Sab, which recently completed 3,000 episodes, was leading across Hindi General Entertainment Channels (GECs).

While Tarak Mehta had 5% of ad volume share (% share is based on ad volumes during all telecasts of the programme in the specified period), it is followed by ‘Bhabhiji Ghar Par Hain’ on &TV with 4% share in August-September (in June-July the share was 3%) and ‘Saath Nibhaana Saathiya’ on Star Plus with a 3% share in both the periods. 

In the absence of door-to-door campaigning and rallies, use of television ads have become one of the dominant means of candidate communication before the Bihar elections. According to experts, news broadcasters could look at at least 10 per cent rise in political ad bills.

“With special deals and a strong content line-up designed especially for the elections, TV channels have a complete package to offer to the political parties. Ads on news channels guarantee reach even in the deep interiors for markets like Bihar. The news channels will make a good pitch, and driving on reach factor especially amid a pandemic, they can expect close to 10 per cent increase in billings from political clients in the present situation,” said a media expert requesting anonymity.