The Ministry of Information and Broadcasting (MIB) has advised that surrogate advertisements will be previewed and certified by the Central Board of Film Certification (CBFC) before they are allowed for public viewing on television.

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The MIB has been getting references from time to time about surrogate advertisements of prohibited products on private satellite TV channels. This Ministry's previous directive (No.804/36/2010-BC.III) dated June 17, 2010, is also relevant in this regard.

Rule 7(2) (vih) (A) of the Advertising Code enshrined under Cable Television Networks Rules, 1994, prohibits direct or indirect advertisements of cigarettes, tobacco products, wine, alcohol, liquor or other intoxicants. However, advertisements of genuine products sharing brand name or logo of such products are permissible, subject to specified conditions prescribed therein. The rule thus aims at prohibiting surrogate advertisements and at the same time allowing advertisements of genuine brand extensions subject to specified conditions.

The News Broadcasters' Association (NBA) has requested the Supreme Court to officially give it a recognition so as to make all news channels, members or otherwise, duty bound to follow its directives and be liable to penalties, according to the news agency PTI.

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It has also made a plea that amenability to its self-regulatory mechanism should be a condition for giving broadcasting permission to a news channel by the government.

Submitting its affidavit in the top court, the NBA has recommended ways in which the self-regulatory mechanism of News Broadcasting Standard Association (NBSA) can be strengthened. NBSA is currently headed by retired Supreme Court judge AK Sikri.

The upcoming season of Bigg Boss, to be launched on October 3, is going to clash with the ongoing Indian Premier League (IPL). To ensure that Bigg Boss manages to get good eyeballs, despite it being a cricket-heavy television season, Viacom18 is going full throttle on the marketing of India's longest running reality show.

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Asked if the 'Ab scene paltega' campaign of Bigg Boss is targeted at IPL, Sapangeet Rajwant, Head, Marketing, and Digital, Hindi Mass Entertainment and Head of Brand Solutions, Viacom 18, said it is based on the year 2020 as it is something that everyone will relate to.

“IPL’s communication talks about family viewing whereas Bigg Boss claims to be an antidote to 2020. With so much uncertainty around us, viewers are looking for a respite and pure entertainment which Bigg Boss will offer them. It’s not a jawab to IPL but a jawab to the year 2020,” she said, adding it was conceptualised months in advance. 

Mumbai: The Telecom Regulatory Authority of India (TRAI) today released ‘The Indian Telecom Services Performance Indicators’ data for the January- March’20 quarter. Sustaining its growth pace for three quarters in a row, Tata Sky has solidified its lead yet again in the DTH and Pay TV category clocking in a market share of 32.33% and a growth of 2.1% in the quarter ending March’20.  According to the report, the Indian DTH service has displayed phenomenal growth since its launch in 2003. The total number of active subscribers with pay DTH operators (Tata Sky, Airtel, Dish TV, Sun Direct) in India in the quarter ending March 20 is 70.26 million.

Mumbai: Former Information and Broadcasting Minister and MP, Lok Sabha, Manish Tewari has said that with only 7 percent of 950 million people in India with TV sets at home watching the news and current affairs channels and with 391 news and current affairs channels digging around in that 7%  space to earn money, it has become a dog eat dog market.

While speaking to Kailashnath Adhikari, MD, Governance Now at the webinar during the Visionary Talk series, organized by the public policy and analysis platform, Tewari while giving out numbers said that there are 950 million people with television set at home in India. 93% do not watch news channels. Only 7% watch news and current affairs channels and the 391 existing news and current affairs channels are digging around in that 7% space trying to earn money. “It has become a dog eat dog market.”

Tewari also said that that media needs to relook its revenue models and cannot have a model which is totally advertisement driven.

Mumbai: Sony SAB is all set to enthral the audience with the launch of its brand new offering ‘Hero – Gayab Mode On’. The show slated for release in November is one of its kind and the first-ever show on Indian television that brings the best of science fiction and mythology together, where the protagonist with the power to turn invisible battles aliens invading earth in search of a mystical ring.

Produced by Peninsula Pictures, Hero – Gayab Mode On is an incredible journey of a common man and in his intense urge to search for his father and clear his name. The journey, at each step, gets increasingly fascinating as ‘Hero’ first chances upon the miraculous power of invisibility through a ring, which also happens to be sighted by evil aliens. While the ring has the powers to corrupt him to become the biggest villain himself, his virtues and the goodness in his heart inspire the ‘hero’ within him and with invisibility, as his new superpower he dares to do the impossible.

MUMBAI: A century. That’s what Viacom18 head of network sales Mahesh Shetty is hoping to hit with the fourteenth edition of celebrity reality show Bigg Boss. “It will be great if we manage to hit last year’s 100 advertiser landmark we did with the show,” says Shetty.

Recently, the sales team once again signed on Capital Foods Ching’s Secret as an associate sponsor for the show. It already has e-sports and mobile gaming league platform MPL as presenting sponsor, while Dabur Dant Rakshak Ayurvedic Paste and HUL’s Tresseme have come on as co-powered by sponsors.

According to BARC data for Week 36'20, Star Maa continues to dominate the Telugu GEC . Bigg Boss Telugu Season 4 launch got massive ratings. This is one of the most successful launch of the reality show. This Season started with a bang. Termed as one of the most successful launch , the launch episode saw 4.5 crore viewers tuning  to Star Maa in the 1st week of launch according to the data released by BARC India. 

This Season of Bigg Boss launch was the highest-rated season ever. The launch episode garnered 18.5 TVR, not only making it the highest-rated launch episode across non-fiction shows of the category (in the BARC universe) but also the highest-rated launch episode in the history of Bigg Boss Telugu (since BB Season 1). 

As per the data Star Maa remains dominant leader in the Telugu general entertainment category with 1122 highest ever GRP’s. StarMaa New Brand identity also saw a growth of  18% this week over last 4 weeks. 

MUMBAI: Imagine That, the brand new property of Disney Channel, launched on 6 September at 9.30 am. The show focuses on tapping into the kid’s natural desire to explore and create through DIY. Centered around the theme of upcycling, host  and kids’ favourite Rob encourage them to express themselves and repurpose the simplest things into extraordinary art. The show performed exceedingly well in its launch week. It was the #2 highest series launch since 2018 in the category with a viewership of 592 TVTs in its launch episode. Source: BMW Software, Market- India Urban, TG- 2-14 ABC, All Day, 0700-2300, Wk 33-36’ 20.

Imagine That has Cello Colour Up as the presenter for its upcoming show Imagine That which will be powered by Byju’s The Learning App. There was an extensive digital campaign that was undertaken by the channel; which focused on building awareness for the show in the month leading up to the launch. Post launch the focus shifted to engaging people contextually within the DIY category. All initiatives across platforms were a roaring success. The overall impressions are currently at 95 million+ and the total views have crossed the 30 million mark.   Social media influencers were activated – bringing in mommy blogger communities; kid influencers, the Art Community and their followers in addition to popular influencers. A social media challenge called Imagine That Challenge is performing phenomenally well and engaging fans across. And all these initiatives were supported by ancillary Content support that make the interactions and conversations across the social handles.

The Telecom Regulatory Authority of India (TRAI) Thursday released ‘The Indian Telecom Services Performance Indicators’ data for the January- March’20 quarter.

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Quoting the report, Tata Sky said it has strengthened its lead margin in the DTH and Pay TV category clocking in a market share of 32.33% and a growth of 2.1% in the quarter ending March’20. The leading DTH operator sustained its growth pace for three quarters in a row.

According to the report, the total number of active subscribers with pay DTH operators (Tata Sky, Airtel, Dish TV, Sun Direct) in India in the quarter ending March 20 is 70.26 million.