MUMBAI: After a hiatus of nearly three months, television shows finally went on the floors in Mumbai and new episodes started airing from 13 July. GECs are leaving no stones unturned to create the buzz in the market and gain back their viewer interest.

Zee Entertainment has announced its content comeback via a partnership with its brand partners. Zee collaborated with leading brands - Nestle Maggi, Amul Lassi, PepsiCo, Red Label, Cadbury Dairy Milk, ITC Dark Fantasy to gear up the nation for 13 July, the date of its daily content comeback on Zee TV. ZEEL chief consumer officer Prathyusha Agarwal says that the idea of the teaser was not to mention Zee. According to her the campaign wouldn’t have gone viral if a brand would have mentioned the name of the channel. The idea was to get multiplier reach and audience through a teaser-cum-reveal campaign.

KOLKATA: To fight the uncertainty caused by Covid2019 pandemic, many organisations resorted to pay cuts to take forward the business. While NDTV announced a salary cut in April, it will end pay cuts for all employees who took a 10-20 per cent cut, effective 1 August.

It announced the salary cut from 1 April for a period of three months, "subject to detailed review at the end of the period." It also mentioned that there would be no cuts for employees earning less than Rs 50,000 a month.

At the time of announcing pay cut, NDTV said that it was "forced to undertake certain cost-cutting measures" as a result of the "impact of decreasing advertisement revenue accelerated by the onset of the Covid2019 pandemic, together with the uncertainty surrounding the recovery of the global and Indian economy."

Expanding its content library to enthral its customers, DTH company Dish TV India Limited has announced its partnership with hoichoi, a Bengali on-demand video and music-streaming platform that streams content worldwide.

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With this strategic association with hoichoi, Dish TV India has further strengthened its portfolio by adding one more app in the app zone on its Android-based connected devices, namely Dish SMRT Hub and D2H stream, for its DishTV and D2H users, respectively. Users will now be able to stream exclusive Bengali language content, hoichoi originals, TV shows, music videos and movies. DishTV and D2H already offer the popular apps, including its streaming app ‘Watcho’.

Kids’ entertainment channel Pogo is set to launch ‘Titoo – Har Jawaab Ka Sawaal Hu’, a new animation comedy series produced by Cosmos Maya. The latest original in Pogo’s rich portfolio of locally made content will air weekdays at 12:30 pm from July 27.

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Abhishek Dutta, South Asia Network Head for Cartoon Network and Pogo, said, “Homegrown content is currently the cornerstone of kids’ entertainment in India, and Pogo has long been a pioneer in recognising the potential of localised stories. It gives us great pleasure to debut ‘Titoo – Har Jawaab Ka Sawaal Hu’, created with a distinctive Indian environment. With a mix of relatable situations, endearing characters, slapstick humour and world-class animation, Titoo will win the hearts of our young fans.”

Star Plus has brought back original episodes of its popular shows - Yeh Rishta Kya Kehlata Hai, Kasautii Zindagii Kay, Yeh Rishtey Hain Pyaar Ke and Yeh Hai Chahatein on-air with a fresh storyline. Raising the entertainment quotient and set to enthral one and all, the channel has also announced the launch of its new show - Anupamaa.

Moreover, Star Plus will host movie premieres for wholesome family entertainment on weekends too – with the World Television Premiere of the super-hit film Tanhaji: The Unsung Warrior on July 26 at 8 pm and Disney’s The Lion King on August 8 at 8 pm. The iconic mythology shows, Ramayana and Mahabharata, will continue to air at 7.30 pm and 8.30 pm respectively.

Mumbai: Television lovers are in for a treat as Star Plus is set to bring back original episodes of its popular shows — Yeh Rishta Kya Kehlata Hai, Kasautii Zindagii Kay, Yeh Rishtey Hain Pyaar Ke and Yeh Hai Chahatein on-air with a fresh storyline. Raising the entertainment quotient and set to enthral one and all, the channel has also announced the launch of its new show – Anupamaa.

Moreover, Star Plus will host movie premieres for wholesome family entertainment on weekends too – with the World Television Premiere of the super-hit film Tanhaji: The Unsung Warrior on 26th July, 8 pm and Disney’s The Lion King on 8th August, 8 pm. The iconic mythology shows, Ramayana and Mahabharata, will continue to air at 7.30 pm and 8.30 pm respectively.

Zee Entertainment Enterprises Ltd (ZEEL) announced its content comeback through an innovative partnership with leading consumer packaged good (CPG) brands. The network collaborated with brands succh as Nestle Maggi, Amul Lassi, PepsiCo, Red Label, Cadbury Dairy Milk and ITC Dark Fantasy and asked the nation to gear up for July 13 when the daily content on Zee TV along with four other HSM channels, &TV, Zee Marathi, Zee Yuva and Zee Punjabi, came back.
In a virtual roundtable, Prathyusha Agarwal, Chief Consumer Officer, ZEE Entertainment Enterprises Limited, shared the philosophy behind the campaign and content strategy going forward for the channels.
Speaking about the campaign, Agarwal shared, “Television has become the greatest common unifier during COVID times, with families turning to television for hope, solace and escape from the outside world and also to connect with the outside world after they have to practise social distancing.”

Zee Marathi, Maharashtra’s leading Marathi General Entertainment Channel, announced the return of its original content with an innovative campaign that celebrated Marathi entertainment’s relaunch with the overarching campaign thought of ‘Zee Marathi ata Haath dhu-un Manoranjan Karanar’ (Zee Marathi will stop at nothing, to truly delight its audiences). The campaign emphasized on the importance of haath dhu-un (washing hands) in the current COVID times, linking it back to providing undisrupted entertainment to its viewers.

 The campaign resonated highly with consumers, building up the excitement for the original telecast of all episodes of all shows from the channel with the ‘Original Mhanje Zee Marathi’ brand thought. (Original means Zee Marathi) 

Steadfast in its commitment to deliver the best of Marathi content to its consumers, Zee Marathi’s comeback journey commenced with a promo highlighting health and safety. Artists of its leading shows were seen washing their hands & getting ready to entertain the audiences. The message was carried forward to the sets of all the shows, where utmost care was taken to safeguard the interests of the entire cast and crew.

NEW DELHI: While most of the markets witnessed a slump in ad revenues across genres on television, Kannada news market was surprisingly on an upward spree during the past three months. While the overall Kannada market witnessed a dip of close to 72 per cent, compared to April-June 2019, when the overall ad spends were Rs 145 crore, news genre maintained a steady hold on advertising revenues, data in the possession of Indiantelevision.com reveals. 

The Media Ant co-founder Sameer Choudhry tells Indiantelevision.com that the news genre witnessed an increase of about 10 per cent during the lockdown period. 

Sharing an in-depth data, Vizeum Chennai associate general manager R Kumaran revealed that as compared to the same period in 2019, the ad revenues for Kannada news channels grew 18 per cent in April’20, 20 per cent in May’20, and 15 per cent in June’20. 

MUMBAI: Celebrating the spirit of solidarity and the joy of being back, Zee Entertainment Enterprises Ltd (ZEEL) has announced its content comeback via an innovative partnership with leading CPG brands. ZEEL collaborated with leading brands - Nestle Maggi, Amul Lassi, PepsiCo, Red Label, Cadbury Dairy Milk, ITC Dark Fantasy to gear up the nation for the 13 July, the date of its daily content comeback on Zee TV. Four other HSM channels, & TV (HGEC), Zee Marathi, Zee Yuva (MGEC) and Zee Punjabi (PGEC) are also making their daily content comeback on the same day.

With a massive outdoor teaser campaign, people took to social media channels wondering what the #13thkitTaiyyari was about. The banter between the brands on Twitter left people even more curious on why they should be stocking up for 13 July with many more brands and companies jumping into the fray building up the excitement for the D-Day. ZEEL has again brought together some of India’s most-loved brands in an extraordinary partnership celebrating the coming together of viewers, partners and fresh episodes with the promise, #BanegiBaatSaathSaath.