MUMBAI: BARC India’s oversight committee has submitted its report on the outlier policy stating that the current process is accurate and unbiased. It has also recommended BARC India to continue to follow the process as it is.
According to the two-member committee led by Nakul Chopra and Praveen Tripathi, there is no manual intervention in the process for treating outliers. The report also stated that the entire process is driven by robust algorithms and rules which makes the process unbiased.
This, it added, is applied to all channels in a fair manner which in return helps BARC India give transparent and reliable data to its subscribers. Over the last 4 years, this process has been enhanced and made more robust. New learnings and increased automation have been incorporated with every change.
Abhishek Dutta has been named Senior Director and Network Head, Kids, overseeing Cartoon Network and Pogo in South Asia.
Based in Mumbai, his responsibilities include programming, channel operations, acquisitions and promotions, as well as the content direction for the two brands.
Siddharth Jain, Managing Director of WarnerMedia Entertainment Networks in South Asia, said, “Abhishek brings with him a strong kids industry experience and I am confident that he will raise the bar of the kids’ portfolio and capitalise on the opportunities that lie ahead of us. I welcome Abhishek to the WarnerMedia family.”
Most major broadcasters have rolled out festive season offers with heavy cuts in a-la-carte channel prices, most likely to regain the viewers they had lost post the implementation of TRAI’s New Tariff Order.
Sony Pictures Networks India (SPN), Star TV, Zee Entertainment Enterprises Limited (ZEEL) and Viacom 18 have reduced a-la-carte channel prices by nearly 37 per cent.
According to experts, this might lead to a loss in subscription revenue in the short term but broadcasters are now just keen on increasing ad sales through reduced subscription rates that guarantee increased viewership volume.
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 28 September 2019 and 4 October 2019.
The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 40 of 2019.
Top Advertisers:
There have been little changes in the BARC top advertisers’ list in week 40 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 177084 and 115699 ad insertions, respectively.
The third spot was acquired by Amazon Online India Pvt Ltd, which because of the ongoing festive sale season inserted 46330 ads on TV. In fourth position, the list had Brooke Bond Lipton India Ltd with 32878 insertions
Marking the completion of 15 years of ‘Saas Bahu aur Saazish’ (SBS), ABP News has initiated a campaign on Twitter with the hashtag #SBS15 and #EntertainmentJahaTakSBSWahaTak to connect with their viewers and to thank them for their support.
Bringing the best entertainment news, with behind-the-scenes and snippets of the most prominent TV shows, SBS is the first-ever entertainment news show on any news channel, innovated and curated by ABP News.
Bollywood stars Priyanka Chopra, Shah Rukh Khan, Salman Khan, Ekta Kapoor and Rajeev Khandelwal extended congratulatory wishes to the team through social media.
Epic Channel has announced its newest TV show — ‘Epic India Quiz Challenge’ — an India-centric quiz programme. Hosted by anchor, actor and singer Meiyang Chang; the 12-episode season will air from October 14, every Monday at 7pm, with a repeat telecast at 10 pm.
Aimed at challenging the brightest minds between 5th and 10th standards from across the country, the quiz show is built to test their ‘IQ’ or ‘India Quotient’. Teasing and tantalising questions across history, politics, geography, current affairs, mythology, general knowledge, and several diverse disciplines will leave the participants and viewers enriched in various ways.
Strengthening its technology product portfolio, Dish TV India has launched a complete range of smart devices, an internet enabled Android based HD Set Top Box and Voice enabled Alexa Built-in smart kit.
Eliminating the hassle of switching between linear TV and OTT apps, the latest offerings from Dish TV India effectively aim to combine the two through a single entertainment device. This new technologically advanced offering - an internet enabled Android based HD Set Top Box ‘Dish SMRT Hub’ is available at a price of Rs 3,999 for new subscribers and Rs 2,499 for existing subscribers.