Eyeing to acquire more viewers this festive season, Star India and Viacom18 have reduced subscription rate for their a-la-carte channels. First, Star India announced ‘Tyohar ka Upahar’, a promotional offer for its 16 a-la-carte channels including its popular channels -- Star Plus, Maa TV, Star Jalsha, Vijay, Asianet and Hungama TV. Then Viacom18 announced a-la-carte price for its flagship Hindi GEC Colors and Kannada GEC Colors Kannada at Rs 12/month each.

While broadcasters have not yet recovered from the impact of TRAI’s new tariff regime. Niche genres such as English entertainment and general news genre are some of the worst hit genres.They continue to bleed in terms of viewership, reach and most importantly revenue. While they are trying hard to recover from all this, TRAI is in process of reviewing the pricing policies as there have been some feedback from consumers that the new tariff has not benefitted them. With the festive season coming in, some broadcasters have announced the reduction in channel pricing, making a desperate effort to stay afloat in the red ocean.

MUMBAI: Continuing to strengthen the company’s growth within the digital arena, international distribution, and media agency Quintus Media has stepped into a digital distribution agreement with Indian animation studio Cosmos Maya.

The deal sees Quintus Media acquire three kids’ animation series’ comprising of 179 half-hour episodes for digital exploitation in the USA. The series includes Cosmos Maya’s flagship series Eena Meena Deeka (39 x 30´), Motu Patlu, (78 x 30´) and Tik Tak Tail (62 x 62´).

MUMBAI: After Star India and ZEEL, Viacom18 has revised the a-la-carte price for its flagship Hindi GEC Colors and Kannada GEC Colors Kannada at Rs 12/month each. The two channels were earlier priced at Rs 19/month each.

In line with this special festive price, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to now subscribe to these channels at its new price point.

MUMBAI: The media industry is bracing for a muted ad spend growth during the festive season due to the on-going economic slowdown, which has had an adverse impact on the ad market for much of 2019.

While the consumer mood has picked up to an extent but it is still nowhere as good as last year with industry experts admitting that this festive season may only see a marginal growth compared to the festive season last year.

Some say that there is a danger that the ad growth might even be flat. The experts also noted that while the government has announced measures like tax sops for corporates it would have been better had the announcement happened at the time of the budget itself.

MUMBAI: The Telecom Regulatory Authority of India (TRAI) has issued the Telecommunication (Broadcasting and Cable) Services Standards of Quality of Service and Consumer Protection (Addressable Systems) (Second Amendment) Regulations, 2019 (6 of 2019). TRAI's prevailing regulations/orders for the television and broadcasting sector gave freedom to consumers to select television channels they want to watch.
To ensure proper implementation of the new framework, TRAI has made number of efforts such as series of meetings with Distribution Platform Operators (DPOs), publicity in electronic and news media, interactions with customer groups etc. Despite this, TRAI was in receipt of several complaints from the consumers that they are not able to choose the TV channels conveniently on the web portal/ apps of the DPOs.

Lifestyle channel TLC has refreshed its brand identity and adopted a new fun, vibrant and bold packaging to engage deeper with passionate communities who are aspiring to indulge in exotic experiences from fascinating cultures, spectacular locations and the latest in global lifestyle.

Celebrating its 15th anniversary, the channel has launched programming line-up across genres such as Baking, Fashion, Food & Travel, Wedding and home and renovation-based programming.

The anniversary campaign from TLC celebrates 15 years of limitless desires and the undeniable bond the channel has created with audiences in India.  

Ahead of the world television premiere of Ayushmann Khurrana starrer Article 15 at 8 pm on October 19, 2019, &pictures kickstarted #BurnTheBhedBhaav campaign focusing on the Article 15 of the Indian Constitution that prohibits discrimination on the grounds of religion, race, caste, sex or place of birth.

Attempting to make a difference, this campaign urges Indians to imbibe the spirit of our constitution and stand against discrimination in all aspects.

According to the Telecom Regulatory Authority of India, DTH services had an average active subscriber base of 54.26 million in the quarter ended June 30 as compared to 72.44 million active subscriber base in the January-March quarter. 

The 25% fall in the subscribers is said to be because of multiple reasons including some reclassification or redefinition of subscribers, increased prices of packages post the implementation of the new tariff order, and the migration of urban-young audiences to the OTT platforms.