• BARC week 39: Not much impact of UNGA on Hindi news viewership

    BENGALURU: Pakistan Premier Imran Khan’s shenanigan’s at the United Nations General Assembly (UNGA) did not seem to have much effect on the viewership of Hindi news channels in week 39 of 2019 as combined weekly impressions of the BARC’s weekly list of top 5 Hindi news channels grew by just 7 percent as compared to the previous week. Hindi news viewership in Hindi speaking markets – both urban -HSM (U) and rural (HSM (R), as well as the combined markets -HSM (U+R) seemed immune to Islamophobia and Islamic Terror that many global leaders spouted during their respective UNGA speeches as BARC data for the top 5 Hindi news channels in HSM (U+R) increased to 545.803 million weekly impressions in week 39 of 2019 from 511.897 million weekly impressions in week 38. Viewership growth in week 39 of 2019 was driven by HSM (U), while Aaj Tak and Zee News were the biggest gainers in both HSM (U) and HSM (R), as well as HSM (U+R)
  • BARC Top 10 Brands: Amazon’s ad insertions see a 106% rise

    Amazon India and Flipkart recently concluded their big festive sales and have managed to get a good response from the consumers. To ensure that, both brands have invested hugely on Television. Ad insertions by Amazon, which has been ranking as the number 1 advertiser for the past two weeks, went up by 106% in week 39 compared to week 38.

    In week 38, Amazon India’s ad insertions were at 14889 but in week 39, it rose to 30729. Flipkart which was number 7 in week 38 with 9860 ad insertions, jumped to the third spot in week 39 with 14251 ad insertions. Santoor Sandal and Turmeric continues to maintain its second position with 16039 ad insertions in week 39. It was at 12963 ad insertions the previous week.

  • Telcos are great partners for OTT discoverability and monetisation

    MUMBAI: With an explosion in the smartphone market and rise in the number of OTT channels operating in India, telco-OTT partnerships are well-strategised and the most beneficial for content platforms to gain eyeballs and drive monetisation asserted a panel speaking on the topic of “Captive Audiences of the Telecom Trace” at the recently concluded Business and Tech Track of Indiantelevision.com Vidnet 2019 summit.
    Sitting on the panel, moderated by Elara Capital VP – research analyst (Media) Karan Taurani, were ZEE5 Global chief business officer Archana Anand, IndiaCast Media Distribution group CEO Anuj Gandhi, Apalya Technologies founder & CEO Vamshi Reddy, Lionsgate South Asia MD Rohit Jain, Shemaroo Entertainment COO digital Zubin Dubash, and Hungama Digital COO Siddhartha Roy.
  • This Dussehra, MTV uses digital trash to curb plastic pollution with #MTVTrashTalk

    MTV is the universe of the young. Being India’s  number one youth entertainment brand, it gets a lot of love, but with great love, comes some hate too, especially in the form of online trolls.

    Here’s a look at some of the trolls and hate comments on MTV’s social media:

  • Star Sports shows #TrueLove of football fans for Indian Super League Season 6

    The Hero Indian Super League (Hero ISL) Season 6 is set to begin on October 20, 2019. All the 90 league matches of the football tournament will be telecast on the Star Sports Network in a seven-languages across 6 sports channels, Hotstar and Jio TV. The channels include Star Sports 2, Star Sports 2 HD, Star Sports 1 Hindi, Star Sports 1 HD Hindi, Star Sports 1 Tamil, Star Sports 1 Telugu, Star Sports 1 Kannada, Star Sports 1 Bangla, Jalsha movies, Jalsha movies HD and Asianet Plus.
  • Zee Cafe launches two new content blocks 'Along With The US' and 'Hollywood On Cafe'

    Zee Cafe has launched two content blocks with the biggest, freshest and award-winning shows in its long running content blocks- 'Along With The US' airing, weekends at 7 pm all through October and 'Hollywood On Café' starting October 14, weeknights at 10 pm.

    While ‘Along With The US’ features a mix of iconic and latest shows along with the U.S, ‘Hollywood On Café’ brings the scale and grandeur of Hollywood on television. 

  • Dish TV to launch hybrid set-top box with Amazon Prime Video

    Dish TV India announced that it has collaborated with Amazon Prime Video to offer Prime Video app to its Dish TV and d2h subscribers on its soon-to-be-launched hybrid set-top box.

    Through this deal, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their TV and enjoy Amazon’s latest and exclusive blockbuster Hollywood, Bollywood and Indian regional movies, top TV shows, stand-up comedies, kids programs, including critically-acclaimed Indian and global Amazon Originals, with a single device.

  • SonyLIV to commemorate World Mental Health Day with short-film ‘Lutf’

    MUMBAI: Video streaming platform SonyLIV will commemorate World Mental Health Day (10th October) with a short film titled ‘Lutf’.

    Directed and written by Pratish R. Nair, Lutf stars a powerful ensemble of actors like Mona Singh, Vinay Pathak, Luke Kenny, Usha Nadkarni and Sucharita Tyagi in prominent roles.

    Keeping ice cream as a metaphor, this 30-minute short film celebrates life in all its nuances and oddities. The film revolves around Meghna Joshi (Mona Singh), a woman and a fear that shadows her life. As she struggles to balance it out with her husband Ravi Joshi and her family, her therapist Dr. Vipul Agarwal (Vinay Pathak) enters and adds another twist.

  • NBSA directs Republic TV to air unconditional apology

    MUMBAI: News Broadcasters Standards Authority (NBSA) has directed English news channel Republic TV to issue an unconditional apology on its channel for the use of strong language in an email exchange with the TV news watchdog.

    Republic TV will have to air the text (static) on full screen in large font size with a clearly audible voice-over (in slow speed). The NBSA has asked Republic TV to air the following text as an apology on 14th October at 10 pm.

    The text says: “Republic TV tenders an unconditional apology for the use of the language in the email dated 10.7.2019 which carried the words “carries no merit to warrant such intense pseudo judicial oversight”, with regard to NBSA’s decision dated 1.5.2019 at the time when it was called for a hearing on 10.7.2019 in respect of the complaint with regard to a programme titled “Congress Bharat Mata Claim” aired by Republic TV on 12.3.2019 at 10 pm. We would like to state that it was never our intention to undermine the authority of the NBSA in any manner. We have the highest regard for the NBSA, its Chairperson and Members. Kindly accept this unconditional apology for closure of the same.”

  • TRAI to hold open house discussion on broadcast tariff issue on 18 Oct

    MUMBAI: The conference is scheduled to be held at 10.30 am at the Scope Convention Centre auditorium in Delhi.

    The TRAI had issued a consultation paper on ‘Tariff related issues for Broadcasting and Cable services’. Through the consultation paper, the TRAI is looking to ‘fine-tune’ the new tariff order (NTO), which came into effect from February.

    Considering the ramifications involved, the consultation paper has received comments from a large of individuals, organisations, and companies. The TRAI has received 282 comments with a large number of local cable operators (LCOs) also providing their suggestions on the way forward for the NTO.

    The consultation paper has clearly divided the broadcast sector into two groups. While the broadcasters have told the TRAI not to tinker with NTO as it has just been implemented six months. An overwhelming majority of the distribution platform operators (DPOs) have welcomed the points raised by the TRAI in the consultation paper.