MUMBAI: The Advertising Club Bangalore president Laeeq Ali is positive about the growth of the advertising industry in the country given the boom in technology, and creativity. He also said that government policies are going to pave the way for a good future for the industry.

“It is heartening to see several small niche boutique agencies mushrooming in the country, specialising in various aspects like AI, VR, and mobile-centric advertising,” said Ali in an exclusive interaction preceding the Big Bang Awards 2019 on 20 September.

Star India has appointed Nitin Bawankule as the Head of Ad Sales who joins the broadcast network on October 1.

In this role, Bawankule will be responsible for leading Ad Sales across both linear broadcast and OTT for Star TV network and Hotstar respectively. He will report into Sanjay Gupta, Country Manager, Star and Disney India.

“The media and entertainment industry is poised for rapid growth and our viewership continues to reach newer heights. With Nitin’s proficiency in growing teams and scaling businesses, his prowess in building long-term partnerships, and his mastery of the consumer internet space, I am confident that he will play a pivotal role in shaping and driving our ambitious growth strategy in the years to come”, said Gupta.

Mumbai: Close on the heels of bagging the creative and media duties of Milton, Hamilton India’s flagship houseware products brand, Blink Digital has won another business. The leading independent digital agency has won the creative and media duties for Hamilton India’s Spotzero, a brand that provides efficient cleaning solutions.

Blink’s new duties for Spotzero include digital communications and asset management, media planning and digital videos.

With traditional television and disruptive over-the-top platforms now facing a fierce clash, customer segmentation has become all the more important for streamlining viewership.  Premium users are the people making a difference in the battle between television and OTT platforms.

According to a KPMG report, the average time spent by Indian subscribers on various OTT platforms is 30-50 minutes.

Industry experts share their take on whether the OTT industry will be on par with Television in the coming years in terms of viewership keeping in mind the fierce competition.

MUMBAI: Digital cinema service provider UFO Moviez India Limited (UMIL) has a capex requirement of Rs 55-60 crore in FY20. The capex will is expected to be funded through a mix of term loans and internal accruals.

UMIL has a net cash surplus of Rs. 75.2 crore as on 30th June, 2019. However, the same has reduced from Rs. 118.9 crore as on 31st March, 2019 due to a large dividend payout including DDT of Rs. 94 crore in Q1 FY20.

UMIL’s fund flow from operations has been positive over the years due to healthy profitability. Coupled with its low working capital intensity of operations, this has resulted in positive cash flow from operations. In the current fiscal, the capex requirement for UMIL is Rs. 55-60 crore, which is expected to be funded through a mix of term loans and internal accruals.

MUMBAI: Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has directed multi system operator (MSO) Darsh Digital Network to clear Sony Pictures Networks India‘s (SPNI) dues.

The broadcaster has made a prayer to vacate the interim protection granted to the MSO vide order dated 23rd July 2019.

Learned counsel for the MSO has submitted that broadcaster should pay the TDS amount for the year 2017-18 immediately and not as per its earlier offer by October 2019.

He further submitted that some of the claims made by the MSO for adjustment of the outstanding amount is not acceptable and lastly he submits that current dues for the month of July 2019 for approximately Rs 18 lakh, has not been paid.

MUMBAI:The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 07 September 2019 and 13 September 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 37 of 2019..

MUMBAI: In a bid to make the most of the festivities, Dish TV India Ltd, the world’s largest single-country DTH Company, today announced line-up of special offers and packages for its existing customers in West Bengal. The new offers by Dish TV seek to extend maximum benefits to the customers.

Catering to the need of the customers, the new packages offered by DishTV have been designed keeping in mind the diverse choice of content across various segments. As part of the offer, three new attractive combos in SD and HD packs have been introduced starting from Rs 219. The new recharge packs include Family Bangla; comprising all Bangla channels along with popular Hindi entertainment/Infotainment channels, Family Cricket combo; comprising all Bangla channels along with popular entertainment/infotainment channels + India Cricket Service and Family Metro combo; comprising all Bangla channels along with popular Hindi & English entertainment & Other infotainment channels.

MUMBAI: In week 37 of BARC India ratings, Kairali TV has replaced Zee Keralam which was the new entrant last week in Malayalam segment. The channel garnered 68564 weekly impressions (000s). Gujarati segment also witnessed some changes. Colors Gujarati Cinema grabbed the leading position from Colors Gujarati. In Bangla space, Zee Bangla replaced last week's new entrant Aakash Aath. No changes were observed in the Marathi, Kannada, Telugu and Tamil space. 

Asianet, Flowers TV, Mazhavil Manorama, Surya TV and Kairali TV were the top five Malayalam channels.

MUMBAI: ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV. Through this partnership, ZEE5 will come pre-installed on all OnePlus TVs giving consumers access to a wide repertoire of content available in 12 languages ranging from, Originals, Indian and international/bollywood movies and TV shows, music, kids content, cineplays, live TV and health and lifestyle.

This partnership between ZEE5 and OnePlus is similar in more ways than one, as both the brands believe in combining the power of data, content and technology to challenge the status quo. Innovation is at heart of everything with ZEE5 pioneering the regional content landscape and OnePlus growing into a much-beloved smartphone brand with its premium offerings that pride itself on.