BENGALURU: South Indian wired broadband internet services provider Atria Convergence Technologies Limited was among Telecom Regulatory Authority of India (TRAI) list of top 5 broadband internet services providers in the month ended 31 July 2019 (Jul-19, month or period under consideration). ACT added approximately 20,000 subscribers during the month under consideration to reach a subscriber base of 0.147 crore (14.7 million, 1.47 million). Also, You Broadband with 0.075 crore (7.5 lakh, 0.75 million) wired broadband subscribers,
re-entered TRAI’s list of top 5 wired broadband internet players with the exit of the public sector MTNL from that list
 

MUMBAI: Broadcasters have shared their suggestions on TRAI’s draft “The Telecommunication (Broadcasting And Cable) Services Interconnection (Addressable Systems) (Amendment) Regulations, 2019. The industry welcomed TRAI’s decision to regulate Digital Rights Management Systems (DRM) and include it in Schedule III of the regulations. However, it has also suggested that the authority should add anti-piracy safety prerequisites and other technical features in DRM technology before providing signals to any distribution platform.

Star India recommended TRAI that the distributor of television channels should ensure that the current version of the DRM in use, do not have any history of hacking. In the event that hacking of the DRM system is detected, such as, but not limited to cloning of STBs and/or VCs, the DRM vendor to be served a show cause notice as to why it should not be blacklisted with immediate effect. In the event of continued default beyond 7 days, the DPO shall be liable to pay 150 per cent of the preceding month’s billed amount.

Dolby Laboratories, a leading provider of audio technology, is banking on India's rising OTT industry, smartphone penetration and increasing local and regional content to drive growth in the Indian market.
The company that has been a leader in cinema-based audio tech is also tying up with OEMs to provide Dolby experience on mobile handsets.

New Delhi: Gurgaon based Lex Sportel Vision, today announced the acquisition of broadcast rights for the Indian sub-continent for The Best – FIFA Football Awards, the premier awards for recognition of footballing excellence in the world. This will be Lex Sportel’s second association with FIFA after the Round 2 draw for Asian qualifiers to the FIFA World Cup Qatar 2022 preliminary competition.

The award ceremony will be brought LIVE to the Indian audience on DSPORT from 12:00AM onward on September 24, 2019.

Greek Yogurt brand Epigamia recently launched digital campaign #YourHappyBalance. The campaign was conceptualised by the brand’s creative agency SpringMarketing Capital. Going forward, the brand plans to promote itself heavily on digital.

Epigamia has roped in Deepika Padukone as its brand ambassador for this new campaign. Padukone’s endorsement is a part of a partnership with Epigamia. The investment has been done through the actress’ strategic initiative arm KA Enterprises Llp.

Parent company Drums Food International launched Epigamia in 2016. The Greek yogurt brand now aims to reach 25 towns and 50,000 stores in the next 2-3 years. Epigamia contributes to a large part of the company’s total revenue.

MUMBAI: Vodafone Idea-owned You Broadband has replaced MTNL as the fifth largest wired broadband player in the market, according to the latest Telecom Regulatory Authority of India (TRAI) report.

As per the Telecom Subscription Data report, You Broadband has entered the top 5 list in July with 0.75 million or 750,000 subscribers. It is pertinent to note that Hathway Cable and Datacom had displaced You Broadband to become the fifth largest broadband player in September 2017.

With 0.74 million subscribers, MTNL was at the fifth position till June. The public sector has been losing customer every month. Another state-owned company BSNL continues to be the number wired broadband player in the market.

As on 31st July 2019, the top five wired broadband service providers were BSNL (9.05 million), Bharti Airtel (2.40 million), Atria Convergence Technologies (1.47 million), Hathway Cable & Datacom (0.85 million) and You Broadband (0.75 million)

MUMBAI: Viacom18 is taking two bulls by the horn. Not only has it targeted the regional market but is doing so in a digital-first manner. Colors Telugu is soon to be launched on VOOT, Viaom18’s over the top platform.

The new language play of VOOT is set to go live on 23 September targeting a market which has the highest affinity for native language. While VOOT has always been focusing on the philosophy that regional is the new national, Viacom18 Digital Ventures COO Gourav Rakshit said the big shift is happening as advertisers also want to speak locally now.

The Patrika group recently introduced a brand logo that symbolises its rich legacy that comes with a respectable body of work behind it but relevant to modern context.

For more than six decades, Patrika has been known for its credible journalism and structured integrated campaigns and social initiatives.

The design of the logo is built to reflect the core values and the essence of Patrika. Karpur Chand Kulish, Founder of Patrika, found himself best expressed in his acquired title ‘Kulish’ and adopted it for life. The word ‘Kulish’ means a vajra, the most powerful of all weapons ordained and blessed to restore dharma and rightful life. Kulish finds its references in Puranas, Geeta, Ramayan and most other scriptures and represents the very function that Patrika as newspaper has been playing in society as a revolutionary change maker. It looks absolutely the right choice of expression of intent and soul of the brand.

Looking at the current television ecosystem and the economic slowdown, broadcasters have been walking on eggshells when it comes to experimenting with new shows or channels. Earlier it was easy to attract audiences as the broadcaster would bundle the new offering with the existing bouquets.

Now, after TRAI’s NTO, consumers have the power to choose what they want to see, which have made it difficult for new channels to survive. The slowdown has also limited consumers’ willingness to experiment and invest in new entrants. In such a scenario, broadcasters are playing it to their strength by offering in-demand shows and content.

India’s sole TV viewership measurement company, BARC India, which also operates the largest TV panel in the world, recently collaborated with India’s premier Institute for Management Education– The Indian Institute of Management, Ahmedabad (IIM-A) to undertake a review of the current sample design and methodology.

The statistical review team at IIM-A led by professor Tathagata Bandyopadhyay suggested the implementation of a new design which takes into account the cost of data collection and heterogeneity across markets. However, no significant deviation was found in the sample size arrived at through the new design and the one being implemented by BARC India presently, thereby validating the representativeness of the panel. The team also expressed its pleasure with the overall sample allocation mechanisms put in place by BARC India.