Mumbai: Close on the heels of announcing its partnerships with top retailers in the Middle East like Lulu and EUROSTAR, ZEE5 continues to deepen its presence across the market with yet another partnership announcement, this time with India’s first multi-destination cruise line, Jalesh Cruises, to roll out a slew of offers for the Middle East market. With a host of entertainment shows, adventure activities and exotic authentic cuisines, packed with luxury hospitality on the high seas, Jalesh Cruises will now offer exclusive discounts and offers to ZEE5’s audiences in the Middle East.

As a part of this unique partnership, Jalesh Cruise guests in the Middle East will receive a one-month free subscription to ZEE5, giving them access to the platforms premium content including Originals and latest Bollywood blockbusters.

Making its debut in India is BLINK_live, MediaCom’s thought leadership and innovation lab, that is designed to help its clients better understand and leverage the latest media and marketing trends. Juxtaposing the launch with an evening of views, the event saw eminent thought leaders take to the stage to share their insights on ‘Decoding Growth in A Slowdown’ as a topic of discussion.

MUMBAI: Broadcasters Star India and Sony Pictures Networks India (SPNI) have recommended that the digital addressable system (DAS) licence of distribution platforms (DPOs) should be cancelled if they fail to conduct system audit at the second instance.

The broadcasters said this in their submission to the Telecom Regulatory Authority of India’s (TRAI) draft interconnection regulations 2019. Indian Broadcasting Foundation (IBF), Star and SPNI have made submissions from the broadcaster side.

The three parties differ on the penalty to be imposed in the first instance of non-audit of system. Star has suggested a penalty of Rs. 5 lakh to be paid to TRAI in case of the first instance of non-compliance. SPNI has submitted that the penalty be as prescribed by the TRAI. While IBF wants immediate action against non-complying DPOs.

MUMBAI: Zee Cinemalu, the Telugu movie channel from the Zee stable, launched in 2016 has made massive strides in viewership in one of the most cluttered regional markets of India. It has moved from 107 GRPs in FY17 to 244 GRPs in FY20 in the urban market, according to data shared by the channel. The channel has a strong presence in Hyderabad as it moved from fourth position to first while the GRPs moved from 103 in FY17 to 335 in FY20 (as on week 34 in 2019) posting 225 per cent growth. After urban, the channel is planning to strengthen its footprint in the rural market of Andhra Pradesh and Telangana.

Doordarshan, India’s national broadcaster, got a global platform in partnership with a Korean OTT platform, Shashi Shekhar Vempati, CEO, Prasar Bharati, has announced.

DD India will be broadcast in South Korea through MyK, the OTT platform of Korean Broadcasting System (KBS).

https://twitter.com/prasarbharati/status/1173501321799856128

Doordarshan, which began as an experiment on September 15, 1959, and became a service in 1965, turned 60 last Sunday.

Times Network’s English entertainment channel Romedy Now has unveiled a refreshed brand identity with the introduction of originals, new shows and movie premieres.

The channel unveiled its refreshed identity with its first original show ‘The Love Laugh Live Show’ hosted by former Mirror Now Executive Editor Faye D’Souza. The show indulges in cosy conversations with India’s favourite celebrities, giving a peak into the unexplored ‘Romedy’ side of their life.

It will air every Saturday at 9 pm on Romedy Now and also be available for viewers on Sony LIV.

Mumbai: Marking the milestone 25th anniversary of Friends,Comedy Central India is creating an unforgettable fan experience to celebrate one of the most-watched show on television history.

“Despite the comedy’s emotional finale many years ago, Comedy Central has kept the connection with fans alive, while continuing to attract newer generations to this ageless show. Friends is one of the most revered shows in television history and we’re constantly piquing interest of fans through innovative programming, on-ground activities and social media banter, reinvigorating the spirit of the show in its huge fanbase.” commented, Ferzad Palia, Head – Youth, Music & English Entertainment, Viacom18.

Priyanka Agrawal and Geeta Suthar are the two women at the helm of Dentsu Aegis Network’s UI and UX Design Studio, Fractal Ink Design Studio – Linked by Isobar.

They co-founded the company along with Tanay Kumar who is the CEO of Fractal Ink Design Studio in the year 2010. They were acquired by Dentsu Aegis Network in 2016 and re-branded as Fractal Ink Design Studio – Linked by Isobar.

In this combined Straight Talk the Fractal superwomen talk about their services and how they have helped major corporations write their digital transformation stories. With a massive clientele in India, they have now expanded their services across international countries such as UAE, Mauritius and South Africa to name a few

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In recent times, data and analytics tools are being used to help a brand know exactly what the consumer thinks and wants. Data and analytics have become fuel for creativity, due to which agencies have become more integrated with their work. When analysts and creatives come together they can lead brands into the future.

The rise of content marketing has brought into prominence the role of a content director. Traditionally, this role was that of a creative director who focused on coming up with a big viral idea that contained value and ROI for the brand.

On the contrary, content directors focus their attention on the actual platforms that deliver content and how to tap into the right audience. The two roles have many similarities, both need to know their audience through and through, need to have the ability to reach the audience with the right content and advertisements; and lastly, have a strong knowledge of their brand's audience.

MUMBAI: Direct to home (DTH) platform Dish TV plans to launch innovative devices in FY20 as part of its strategy to attract digital and tactical digital consumers.

The DTH operator noted that subscribers are consuming more and more entertainment from multiple sources. To capitalise upon this opportunity, the company launched Dish Smrt Stick wi-fi dongle which enables existing Dish Nxt HD+ set top boxes (STBs) to connect with the internet and stream online content onto the subscribers’ TV set.

In the company’s annual report, Dish TV CMD Jawahar Goel noted that the consumer interest in entertainment is at an all-time high and is continuing to grow. He also stated that the entertainment industry evolution is primarily influenced by technology and the viewers.