MUMBAI: According to BARC India data, Kids’ segment is only three per cent of the overall advertising space on television, with GEC and News channels accounting for the larger pies. However, with Kids’ segment contributing 20 per cent of total viewership on television, there is a great opportunity for creators to produce localised content and advertisers to explore this category.

BARC India head product leadership and excellence Elbert D’Silva gave a presentation at KAM Summit organised by Animation Xpress on 30th August. D’Silva spoke on the market trends, Kids viewership trends and data, NTO impact on genre, and industry growth.

MUMBAI: Multi-faceted business conglomerate Essel Group on Tuesday announced the successful completion of the first tranche of ZEE Entertainment Enterprises Limited's (ZEEL) stake sale to Invesco Oppenheimer Developing Markets Fund.

On 31 July 2019, the group had entered into an agreement to sell up to 11 per cent promoter stake in ZEEL to the fund.

English business news channel ET Now has announced Season 8 of ‘Leaders of Tomorrow’, a platform featuring start-ups and small businesses.  With the theme ‘Small to scalable’, Leaders of Tomorrow Season 8 will focus on empowering upcoming businesses with relevant information and access to experts. Anchored by Sunanda Jayaseelan, the new season started airing on September 9 at 10.30 pm.

With a yearlong content series, ET Now brings some inspiring stories of businesses and the people behind them through topical panel discussions, interviews and feature stories. Leaders of Tomorrow’s first episode will see Nitin Gadkari, Minister for MSME and Minister, Road Transport, Highways and Shipping, Government of India, in an exclusive two-part sit-down interview, where he discusses the recent hit on lending by banks to small businesses and what the government is doing to help alleviate the situation.

Following the news of Faye D’Souza quitting and speculation of political pressure behind her departure, Times Network has said she stepped down as Executive Editor of Mirror Now but has taken up other responsibilities within the Network.

“Regarding on-going speculation surrounding Faye D’Souza’s disengagement with Mirror Now, this is to clarify that Faye continues to be associated with Times Network and Mirror Now,” the company said.

Zee Entertainment Enterprises (Zeel) has restructured its premium and regional clusters. The company made the announcement in a communication sent to its employees.

In premium cluster, the company has aligned Zee Cafe SD/HD with &Flix SD/HD/&Prive HD. Living Foodz SD/HD has been integrated with Hindi HD cluster to strengthen and monetise the business opportunities in the premium segment.

Tushar Bansal, Executive Cluster Head - Sales (Premium Cluster), will manage the integrated bouquet of Hindi HD/Living Foodz SD/HD nationally.

Regional content is the buzzword in television today. There has been a significant rise in its viewership in the last couple of years. As per 2017 (week 18-32) vs 2019 (week 18-32) BARC data, Hindi has grown by only 9 per cent, while Bhojpuri has seen a growth of 171 per cent in viewership followed by Gujarati (100 per cent), Marathi (72 per cent) and Bangla (39 per cent). Clearly, the Indian television audience has taken to content in their respective languages in a big way.

BBC Studios, which has undergone significant changes recently, is looking at new genres for growth in scripted and unscripted genres. BBC Studios business head productions Sameer Gogate, who joined the company earlier this year, said that the primary focus is on the premium scripted dramas on the back of its formats catalogue and also to invest in developing original ideas that emerge from India. TelevisionPost.com’s Ashwin Pinto caught up with Gogate to find out about the company’s agenda for the fiscal.

MUMBAI: Essel Group chairman and Siti Networks chief patron Subhash Chandra has said that the large-scale digitisation and over-the-top (OTT) revolution has changed not only the consumer aspirations but also the way the industry looks at content and the multitude of ancillary services it provides to the evolving consumers.

He further stated that Siti Networks has successfully developed the perfect portfolio of offerings to deliver consumer delight while ensuring targeted, on-track business growth. “In my opinion, the current impact of digitisation and OTT on the industry is just the beginning,” he has been quoted as saying in the company’s annual report.

MUMBAI: English GEC has become the top gainer in week 36 of Chrome Data Analytics and Media data. The genre grew by 8.93 per cent. In this genre, Comedy Central channel gained the highest OTS with 42.9 per cent in 6 metros markets.

MUMBAI: In week 35 of BARC India ratings no changes were observed in Bhojpuri, Marathi, Tamil, and Kannada segment. Zee Cinemalu which was the new entrant last week got replaced by Star Maa Movies this week at fifth position in Telugu space.