Mumbai: Zee Marathi’s popular comedy show ‘Chala Hawa Yeu Dya’, has achieved yet another significant milestone by receiving positive words of acclaim from Maharashtra’s Cabinet Minister for Social Justice & Special Assistance, Shri. Dhananjay Munde. The show has gained critical acclaim for its letter-reading segment where a heartfelt letter is read out by a postman every episode. Penned by Arvind Jagtap, these letters have set a benchmark in the Marathi fraternity.

In the recent episode of ‘Chala Hawa Yeu Dya’, a letter to sugarcane workers, their children and their future was read out by Sagar Karande, in the presence of honorable leaders of our state, namely  Pankaja Munde, Rohit Pawar and Sujay Vikhe Patil. In a surprise turn of events, writer Arvind Jagtap received a letter from Dhananjay Munde, Minister for Social Justice and Special Assistance, Government of Maharashtra. In his letter, Dhananjay Munde acknowledged the letter penned for the sugarcane workers, and expressed feeling overwhelmed & getting goosebumps after watching the episode. Since his father too was a sugarcane worker, it struck an emotional cord and brought to mind the backbreaking legacy of hard-work that sugarcane workers usually pass on to their children.

The year 2020 had been the most difficult year that the business across sectors witnessed in a very long time. As per the Pitch Madison Advertising report, the AdEx saw a decline of 39% in the first half of 2020, shaving off almost Rs 14,000 crore from the ad pie. In absolute terms, AdEx has de-grown from Rs 35,110 crore in H1’19 to Rs 21,298 crore in H1 2020, a drop of almost Rs 14,000 crore. AdEx has not seen a drop as dramatic as this, in anyone’s living memory. Traditional media de-grew by more than 40% in H1, the report stated. 

Despite witnessing a high viewership this year, television saw a de-growth of 43% in the first half of the year with a total AdEx of Rs 8,084 crore. However, television was also the first medium that showed quick recovery from July onwards.

 

The industry leaders are optimistic about the growth of the broadcast industry as we enter 2021. 

Mumbai: Being indoors has made us realize just how energizing it is to be outdoors and has given us another reason to be a lot more compassionate towards our planet. The year gone by also made us take notice of the sweeping environmental crisis, pushing us to work towards building a better tomorrow for the next generation. There is a dire need to elevate the voices of the youth and drive them towards positive call for action as their small steps today can make a big difference in the future.

Adhering to this, Sony BBC Earth is launching its IP ‘Young Earth Champions’ in partnership with Bollywood star and Climate Warrior Bhumi Pednekar, who is a strong advocate of environmental conservation through her flagship initiative – Climate Warrior. Together, via this nation-wide contest for all climate-conscious students, Sony BBC Earth and Bhumi Pednear are presenting a platform that not only recognizes & rewards innovative ideas, but also inspires the young minds of India to think about a better and a more sustainable future.

In a year marked by pandemic, lockdown and unemployment, TV news has managed to show growth. As per the latest TAM AdEx numbers, news genre recorded 5% growth in advertising compared to Y2019. Just like the previous year, cars category led new genre advertising with 4% share of ad volumes in 2020. Interestingly, hand sanitizers saw highest increase in ad secondages, followed by Ecom-Education during the year when compared to last year. In terms of growth too, hand sanitizers topped with highest growth of 139 times followed by Ecom-Education with 4.4 times growth.

The genre was worst hit during initial phase of the lockdown. However, there was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. While the count of advertisers and brands dropped by 30% in Q2, they recovered by 33% and 36% respectively in Q4 when compared to Q2.

2020 has been an unusual year by all accounts, whereby a pandemic impacted every aspect of business and life. The television industry had to face the brunt of the COVID-19 impact too. The impact came in two forms. Production of the original software was halted for more than three months, leading to a content crisis of sorts. And while the content pipeline was restored in large part by July, the advertising impact will continue to be felt well into 2021, if not later.

As we get set to enter 2021, here is a list of five key challenges the Indian television industry will face in the new year:

MUMBAI: 2020 was a difficult year for the television broadcast space, courtesy Covid2019 pandemic. Every genre struggled hard to ensure saliency in terms of content generation and maintaining ad volumes. In the early days of the lockdown, GECs were hit the hardest because the production schedules were canned and there was no fresh content. They were forced to rerun the old episodes of popular shows and were unable to create fresh content until the Unlock phase started and that too under strict guidelines. The situation forced the advertisers to rethink their strategy. 

Television Audience Measurement (TAM) released an analysis on ad volumes and active brands on GECs in 2020.  Ad volumes on general entertainment channels (GECs) last year has grown by more than one fourth over that of 2016, according to the TAM AdEx-Mirroring Y 2020 for advertising in GEC genre. It witnessed 33 per cent rise in 2020 compared to base year 2016. After ad volumes on GECs troughed in the second quarter of 2020 due to the imposition of a nationwide lockdown, they witnessed resurgence during the third and fourth quarter on the back of a gradual Unlock. 

Mumbai: Nikhil Mathur has joined India TV as Head of Marketing effective from 1st January 2021. He has a total of 15 years of extensive experience in marketing, brand & events, and establishing brands in the media industry. He is designated as a top performer across organizations in the past 12 years and recognized with continuous appreciation & excellent assignments.

If we look at his past experience he has worked in many organizations and created a good impact on it. He has worked with TV9 network for more than one 1 year as an assistant vice president marketing & event, then he worked with PTC Punjab network as a General manager marketing for more than three years, he also has experience in Focus News as a vice president in consumer marketing and event.

Mumbai: Star Sports, India’s leading sports broadcaster comes bearing good news for all football fans. With the growing demand and popularity of Premier League, fans will now be treated to Malayalam and Bangla commentary for some of the biggest Sunday Night Football games from January 3, 2021 onwards only on Star Sports 3 at 10 PM.

“Football is associated with pride and fans across the country are passionate followers of the game. Star Sports steps into regionalization for Premier League keeping this very passion in mind. We will continue our endeavor to deepen regionalization and offer the best of sporting action customized as per the market, in their preferred language. We are hoping all Premier League fans across Kerala and West Bengal enjoy Sunday Night Premier League Matches in their native language”, said a Star Sports Spokesperson.

Bangla commentary panel will include Sanjeeb M, Varun K, Rajat Ghoshdastidar, Soumitra C, and the Malayalam commentary panel will witness Vishnu and Jiju Jacobengage fans. The commentary panel for both languages are looking forward to this exciting stint with Star Sports.

The year 2020 has been one of the most difficult years for the Broadcast Audience Research Council (BARC), India’s only television audience measurement body in the country. Starting from the controversy over TV 9’s “unusual” spike in ratings, to the landing page issue and the most recent TRP scam, BARC has been in a tight spot throughout the year.

The TRP controversy and the arrest of 15 people, including former CEO Partho Dasgupta and COO Romil Ramgarhia, has led to questions being raised about the credibility and effectiveness of the measuring body.

 

So, has the scam really eroded the industry’s trust in BARC? Will the controversy impact the relationship between broadcasters and advertisers?

The resurgence in advertising volumes was seen on the General Entertainment Channels (GECs) during the third and the fourth quarter i.e. unlock period after a drop in the second quarter due to lockdown.  As per the TAM AdEx-Mirroring Y 2020 for Advertising in GEC Genre report, the year witnessed a de-growth of 3.6% as compared to 2019.