MUMBAI: What do you do when you turn four? In the television business, you celebrate big. And if you are a channel from the MTV stable, you can even choose to go wacky, quirky and fun – just like the audience you target. In the case of MTV Beats  it is choosing to go gibberish. As part of its #shandaarchaar campaign, it has introduced 31 unique gibberish puzzles based on movies, Bollywood stars, songs, singers etc which half-way through have attracted participation from 10 million viewers.

Additionally, MTV Beats partnered with The Belgian Waffle Co., and released a MTV Beats Shaandaar Chaar Combo special, which is available on their leading food delivery partners Zomato and Swiggy. It is sponsored by The Originally Fresh Brand, Celio and Roadmaster Cycles.

Technology today has become a way of life, making coding an extremely important skill to possess in order to thrive in this competitive era. Hindustan Times Codeathon platform enabled students to learn coding and showcase their talent thereby putting them on an accelerated path to success by enabling them to learn, participate and then win.

The platform witnessed participation from more than 10,000 schools with over 61,000 registrations.

While India has a lot of coders, coding for kids is novel and nascent. Institutional coding is not yet developed for kids while coding remains premium and aspirational for parents and cool for kids. HT Codeathon presented an opportunity to build the next generation of coders.

Tata Sky has added a new platform service - Tata Sky Astro Duniya - to its vast bouquet of interactive services. Joining hands with Dominiche Productions, Tata Sky Astro Duniya offers curated content created by celebrity astrologers making the service a one-stop destination into the world of Astrology, Numerology, Vastu and many more.

Tata Sky Astro Duniya will bring non-stop and ad free access of astrology content for subscribers, featuring a wide range of services from Numerology to Horoscope, Tarot reading to Reiki, Vastu to Fengshui, Vedic Astrology to Palmistry and Face Reading on a single platform. The service boasts of a line-up of celebrity experts like Munisha Khatwani, Sundeep Kochar, Biindu Khuraana, Rasesh Shah, Jai Madaan, Jyoti Jhangiani, Greenstone Lobo, Dimple Luniya and many more.

New Delhi: Tata Sky, India’s leading content distribution and Pay TV platform has added a new platform service – Tata Sky Astro Duniya- to its vast bouquet of interactive services. Joining hands with Dominiche Productions Pvt. Ltd., Tata Sky Astro Duniya offers curated content created by celebrity astrologers making the service a one-stop destination into the world of Astrology, Numerology, Vastu and many more.

Tata Sky Astro Duniya will bring non-stop and ad free access of astrology content for subscribers, featuring a wide range of services from Numerology to Horoscope, Tarot reading to Reiki, Vastuto Fengshui, Vedic Astrologyto Palmistry and Face Readingon a single platform. The service boasts of a line-up of celebrity experts like Munisha Khatwani, Dr.Sundeep Kochar, Biindu Khuraana, Rasesh Shah, Dr.Jai Madaan, Dr. Jyoti Jhangiani, Greenstone Lobo, Dimple Luniya and many more. Additionally, the service allows subscribers to get personalised predictions wherein they can ask a question to an expert anytime between Monday to Friday by emailing their queries. Around 5 to 10 questions will be answered by renowned celebrity astrologer, Narendra Bunde.

COVID-19 is undoubtedly the single biggest news story of 2020. It played out like a tragic reality show on television screens. It also forced people to stay at home, which led to unprecedented spikes in content viewing across screens. Due to the lack of any original programming on GEC, genres like Movies, News, and Kids benefited in the 1st half of the year. People tuned in to the News genre during lockdown to stay abreast of the situation in the country and their own state. This led to a significant growth of the genre from 7% during Pre-Covid to a whopping 21%, with week 12 registering the highest ever viewership of 206 Bn Viewing Minutes!

All sectors bravely battled the COVID-19 crisis, but television viewing never really “suffered a lockdown”. Though advertising in April – June dropped by 26% compared to Q1 2020, it peaked to the highest ever Ad Volume of 38.7 Mn seconds in week 43, 2020.

Regional variations in shows like Kaun Banega Crorepati (KBC), Bigg Boss, Dance India Dance, SaReGaMaPa indicate that adaptations are not a new phenomenon in the television industry. 

For many years, broadcasters have either dubbed or remade regional shows into Hindi and vice versa. Therefore, it seems like the successful adaptations of these shows encouraged broadcasters to make more remakes of hit shows. Some of the popular shows include Pavitra Rishta, which was a remake of a hit Tamil show and was among the most popular shows on Zee TV as well. Bhutu was another remake that Zee TV had of its Bengali show. 

 

Following a similar trend, Star Plus launched two shows Anupamaa and Imli Hindi adaptations of its popular Bengali shows Sreeymoye and Ishti Kutum (on Star Jalsha- network’s Bengali GEC). 

KOLKATA:The Indian ministry of information & broadcasting (MIB) and  direct to home television provider Dish TV have been at loggerheads over this matter for sometime now. And the latter has informed the Bombay stock exchange (BSE)  that the former has brought up its demand to pay up long disputed licence fees totalling Rs 4,164.5 crore once again.  The amount includes interest and the demand from the MIB is that Dish TV pay it up within 15 days.

The Jawahar Goel headed firm says that the MIB has clarified that the amount  is further subject to verification and audit and the outcome of various court cases pending before the TDSAT, the high court of Jammu and Kashmir and the supreme court.

MUMBAI: FTA Channels in the prequel era, before they left the space, had for the first time opened up a world of eyeballs and revenue that was being under-served and built successful revenues and business models. Since content was free and was already monetized and exposed on the pay channels catering to urban eyeballs for all the main players. However, while the business was lucrative and it added hundreds of crores worth in revenue to all the players in the FTA platform. Even the weakest player pulled in almost 100crs worth of advertising revenue with a relatively low cost of operation to air/run these channels. But the revenues weren’t negligible. In fact, a few channels almost matched big urban pay Hindi movie channel revenues. That was the kind of weight that FTA channels were punching with.

Following the arrest of BARC India’s former CEO Partho Dasgupta, the Mumbai Police in its press conference today claimed to have accessed a third-party audit report commissioned by the rating agency which was completed in July 2020. Quoting the report, Milind Bharambe, Joint CP Crime of the Mumbai Police, said, “Times Now was dislodged from No. 1 position by manipulation of data.”

Bharambe said the report reveals that these manipulations have been going on from at least since 2016 to 2019 which includes a few general entertainment channels along with English and Telugu news genres.

Mumbai: Zee Cinema is all set to premiere the ever-encouraging story of a girl who dared to dream, with the World Television Premiere of Gunjan Saxena: The Kargil Girl. Directed by Sharan Sharma, the film stars Janhvi Kapoor, alongside Pankaj Tripathi and Angad Bedi and premieres on the channel on 27th December at 8 pm.

The film is a heart-warming story about dreams, hope, the struggles and triumph of a remarkable woman, but most importantly, it’s about a beautiful father-daughter relationship – a relationship that prepared Gunjan for a flight in the turbulent ‘societal’ skies, aligning her wings; propelling her to never give up. Gunjan’s dream to soar in the sky was given wings by her father who stood like rock in every moment. With a heartwarming story, overwhelming emotions and soulful music that ties it all together, the plot of this family entertainer moves along the life of an ambitious Gunjan Saxena who eyes becoming a pilot after being drawn by the idea of a life in a cockpit.