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WK 13: India Today TV was bigger than English GEC/Sports/Business News channels in Mega Cities
The pandemic of Covid-19 has forced upon a lot of changes in the consumption behavior of the Indian TV viewing audience. According to BARC India’s viewership data for week 13, English News channels have seen a tremendous growth both in average impressions and reach, in the 22+ M NCCS AB/Megacities, on a week-on-week basis.
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Hindi News Genre maintains leadership over GEC reach in Wk 13
Mumbai: The consumption behaviour and genre preferences of the Indian TV viewing audience has underwent major change due to the pandemic of Covid-19. Due to this factor Hindi News channels have seen tremendous growth both in average impressions and reach week-on-week to the extent that it have over taken GECs to emerge as the most-watched genre in Television as per the previous week’s BARC India’s viewership data (week 12).
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Aaj Tak grows by 300%; achieves maximum growth among all national genre channels
According to the television viewership data released by BARC India, The Hindi news genre saw maximum growth among all genres in the week 13 of 2020. In Week 13 Total TV has seen 42% growth in viewership.
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MCOF advises cable ops to downgrade customers to FTA pack if they do not pay online
MUMBAI: Maharashtra Cable Operators Federation (MCOF) has advised cable operators to push customers for digital payments and those customers who are not able to pay through digital modes should be downgraded to free to air (FTA) pack.
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ZEEL invests Rs. 522 crore in tech startup SugarBox
MUMBAI: The Board of Zee Entertainment Enterprises Ltd. (ZEEL), at its meeting held on 8th April has agreed to invest a sum of Rs. 522 crore in Margo Networks Private Ltd. (SugarBox).SugarBox is a first-of-its-kind platform in the world that enables internet services to work even in areas of bad or no network and empowers users to access them without an active data connection.
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Movie genre drives consumption growth on TV, digital in third week of lockdown
MUMBAI: The growth in TV consumption in week 13 has been driven by the movie genre (77% growth), according to BARC India and Nielsen data for week 3 of post-COVID19 lockdown. In the previous two weeks, the news genre drove consumption. Viewers spending more than 1 hour on Movie channels has also grown week on week.
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Cable subscription collection sees 80% drope due to COVID-19
Cable operators have been facing problems in the collection of subscription fees since the third week of March as restrictions on social distancing started. Moreover, the countrywide lockdown has caused them more distress.Subscription collection of the operators from customers has fallen down,as Maharashtra Cable Operators' Foundation (MCOF) Stated.
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Acquired content on MX Player sees an upward of 70% viewership: Mansi Shrivastav, Head of Acquisitions, MX Player
OTT platforms depend on two types of content Original and Acquisitions. In the early days OTT solely depended on acquired shows but in the recent past a slew of original content is being produced, but in most OTT platforms acquired content makes up the bulk of the content offering or catch up TV. There are varied acquisitions, broadcast partnerships, cross-platform partnerships and content partnerships. Investments into these partnerships is an ongoing process as content has to be refreshed on a month-on-month basis.
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Indigo PU Enamel is the Most Liked Campaign while Facebook is the 2nd Most Aired Campaign: Chrome Optimal+ WK 12
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 12 against week 11. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
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Sun Direct rev increases to Rs. 1685.97 cr in 9M FY20 due to strong subs additions
MUMBAI: Direct to home (DTH) operator Sun Direct’s operating income has increased to Rs. 1685.97 crore in 9MFY20 at an annualised growth rate of 40.35% over FY19 aided by sustained growth in subscriber additions.