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In week 14 of BARC India ratings Sony Marathi entered the top five Marathi channel list at fifth position by replacing Colors Marathi. The channel garnered 61,709 weekly impressions (000s). In Gujarati market, TV9 Gujarati grabbed the leading position.
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MUMBAI: Zee Keralam, the fastest growing general entertainment channel in Malayalam, is introducing a variety of content to engage their audience confined to their homes due to the national lockdown.
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According to BARC data of HSM NCCS All India (Urban+Rural) for week 14 and we see this week too DD National leading the Hindi GEC Pay TV category with 1427mn impressions, Sony SAB at the 2nd spot with 894mn impressions followed by Sony Entertainment Television on the 3rd spot with 428mn impressions.
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According to BARC Ratings of South GEC for week 14, the market has witnessed notable changes in the pecking order in comparison with the performance of week 12. The following are the ranking of various Regional GECs.
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When the going gets tough, the creative ones get going! This could be said about all those GECs that found themselves in a unique situation of entertaining the masses during the ongoing lockdown....
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ABP Ganga, a regional Hindi news channel for Uttar Pradesh and Uttarakhand, celebrates one year of successful operations. Through 24x7 local news coverage, viewer-driven content, and on-ground initiatives, ABP Ganga has carved a niche for itself in the competitive regional news markets of UP and Uttarakhand.
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Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 13 against week 12. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
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Publicis Groupe India has released its latest report ‘Reboot To A New Normal’ –a detailed study on the consumption patterns, media usage, purchase behaviour and overall marketing & brand trends in India, in the face of the COVID-19 outbreak. It examines impact on businesses, consumer sentiment and behaviour and the response of brands.
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In the third week of lockdown due to COVID-19, Indians decided that they had had enough news and turned to movies for a refreshing change. While Hindi and regional movie channels gained big, English movie channels saw an 83 per cent rise in viewership in week 13 in 2020, according to the BARC-Nielsen report.
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Triveni Digital has launched a web-based event, in place of the company's participation at PBS TechCon and the 2020 NAB Show, to help broadcasters maintain service stability and business continuity.
