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Zee Punjabi and Zee Biskope will be serviced under TheSmallBigIdea’s TSBI Bharat with an aim to address the growing regional audience. Considering the lockdown and with increasing number of people turning to television to consume content, TheSmallBigIdea will increase the channels’ presence and engagement with viewers as immediate focus. While Zee Punjabi is a Punjabi general entertainment channel, Zee Biskope is a Bhojpuri movie channel, both being market leaders in their respective regions. The wins were followed by a multi-agency pitch.
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Playing a role that is very unlike of a regulator's, the Telecom Regulatory Authority of India has once again footed plans to work against the interests of India's broadcast industry.
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While news consumption has seen an exponential growth during the on-going lockdown, TV9 Bharatvarsh has doubled its market share in this period. Barun Das, CEO, TV9 News Network, tells us how the recent re-launch and lockdown has expedited the growth of the one-year old Hindi news channel, TV9 Bharatvarsh, the strong performance of its regional channels, TV9 Kannada, TV9 Telugu, TV9 Gujarati and TV9 Marathi.
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The letter elucidates the need for a stimulus package for the news broadcasters relating to the Bureau of Outreach & Communication (BOC)/DAVP advertisements and outstanding dues of the member. The letter suggested MOI&B announce a stimulus package for the broadcast media by increase the rates of BOC/ DAVP advertisements by 50% and a substantial increase in budgetary allocations of all Ministries/ Departments and organizations of the Govt. of India for the dissemination of information/ communication relating to COVID 19 pandemic by BOAC/ DAVP through private satellite TV channels for its widest reach to all sections of the society.
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The broadcasters of free to air (FTA) channels have sought a waiver of carriage fees due to Prasar Bharati for carrying their channels on DD Freedish.
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DishTV, the DTH brand, is running non-stop to entertain its viewers during the lockdown to contain Covid-19. The payTV platform has taken multiple initiatives to ensure information and entertainment continues unabated for its subscribers.
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For long, there were many who sang the eternal dirges of state-owned broadcaster Doordarshan. Rightfully so. For almost a decade, the broadcaster seemed to be frozen in time, in total confusion about its raison d’etre.
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Mukesh Ambani’s Reliance Industries Limited-owned Indian multi-system operator and internet services provider Hathway Cable and Datacom Limited (Hathway) reported consolidated profit after tax (PAT) of Rs 105.47 crore for the year ended 31 March 2020.
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According to the television viewership data released by BARC India, The Hindi news genre saw maximum growth among all genres in the week 15 of 2020. AajTak has been the no.1 TV Channel for 4 consecutive weeks.
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Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 14 against week 13. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
