Mumbai: DD National leads the Hindi GEC Pay-TV category with 1176mn impressions this week according to the television viewership data released by BARC India for week 17. Sony SAB on the 2nd spot with 745mn impressions followed by DD Bharati on the 3rd spot with 615mn impressions.

Star Plus moves up to the 4th spot with 573mn impressions and we see Sony Entertainment Television securing the 5th spot with 459mn impressions, followed by Colors on the 6th spot with 354mn impressions.

Star Utsav that used to be in the bottom slots from the past few weeks secures the 7th spot this week with 320mn impressions and then for the last 3 spots in this category we have Star Utsav with 310mn impressions, Colors with 291mn impressions and Sony Pal with 280mn impressions.

Hindi GEC Rural:

This week in the HINDI GEC Rural category, Dangal emerges as the leader, followed by DD National on the 2nd spot. Big Magic standing strong on the 3rd spot this week too followed by DD Bharati on the 4th position. For the 5th and 6th position, we have Sony SAB and Star Plus, Sony Pal moves up from the 8th spot to the 7th spot. For the last three spots we have Star Utsav, Sony Entertainment Television and Colors.

According to BARC Ratings of South GEC for week 17, the following are the ranking of various Regional GECs.

Malayalam:

This week again we see Asianet emerging as the leader for the Malayalam GEC category with 181mn impressions followed by Surya TV on the 2nd spot with 153mn impressions. Mazhavil Manorma this week too is on 3rd spot with 94mn impressions. For the last two spots, we have Flowers TV with 81mn impressions and new entrant Surya Movies with 62mn impressions.

Tamil:

Sun TV leads the Tamil – All Platform Top 5 channels category with 1004mn impressions followed by KTV with 436mn impressions. Star Vijay on the 3rd spot with 386mn impressions. For the last two spots, we have Zee Tamil with 284mn impressions and Star Vijay Super with 198mn impressions this week.

Telugu:

Gemini TV this week leads the Telugu All Platform Top 5 channels category with 542mn impressions followed by Star Maa on the 2nd spot with 500mn impressions. ETV Telugu secures the 3rd spot with 455mn impressions and for the last two spots in this category, we have ZEE Telugu with 356mn impressions and Gemini Movies with 284mn impressions.

Kannada:

New entrant Udaya TV leads the Kannada GEC category with 372mn impressions followed by Zee Kannada on the 2nd spot with 276mn impressions and Udaya Movies on the 3rd spot with 244mn impressions. For the last two spots on this category we have, Colors Kannada with 123mn impressions and Star Suvarna with 105mn impressions.

hubaneswar: Keeping the current COVID-19 situation in mind, Zee Sarthak had initiated a digital voting campaign wherein the audience were given a wide range of old and new shows to choose from which they would like to watch on the channel. This gave birth to a combination of shows chosen by the consumers for their own viewing pleasure. These include some classic shows like ‘Manini, ‘Pari’ and special shows like ‘Sa Re Ga Ma Pa Lil Champs’. The channel also launched two non-fiction shows shot by the artists themselves from the comfort of their home; a first of its kind in the entire Odisha market. Effective planning and innovative execution have led the channel to maintain its leadership in the Odisha market amidst the lockdown.

The additional number of meters, if installed, may cost BARC over Rs 50 crore annually and all stakeholders have questioned the source of funding for the same.A lot has been said about TRAI’s recent recommendations for a major overhaul in the operational framework of BARC India. While some suggest it’s just a recommendation, others have called it a draconian move. However, what remains unanswered in the whole debate is - who will pay for the extra BAR-o-Meters that TRAI has recommended. Broadcasters, advertisers or TRAI itself? No one seems to have an answer for that.

To protect OTT entertainment and sports content for more than 130 million users.
MUMBAI: Intertrust's cloud-based multi-DRM service, Expressply DRM, has been selected by SonyLIV in india to protect content streaming and downloads including both online and offline playback on all devices.The partnership covers all channels and entertainment programming on the SonyLIV platform.

The 24/7 linear broadcast channel is targeted at Bhojpuri-speaking markets in Bihar, Jharkhand, UP and metro cities. In line with its brand proposition of 'Filman Ka Laalchi', the channel will host a collection of over 250 films.

IN10 Media Network, after the success of its linear broadcast channels in their respective genres, Epic TV — India Ka Apna Infotainment and ShowBox— Apna Music, Apna Swag, is all set to foray into the regional cinema market.

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The network has announced the launch of its first regional movie channel Filamchi — Filman Ka Laalchi, a 24/7 linear broadcast channel for Bhojpuri cinema fans across the country.

Estimated at 574 million in 2019, the number of monthly active internet users has registered an annual growth of 24%, indicating an overall penetration of 41%. The report projects 11% growth for 2020; estimates 639 million monthly active internet users

Kantar, the world's leading data, insights and consulting company, has released its ICUBE 2019 report on digital adoption and usage trends in India. The report says that the number of monthly active internet users has registered an annual growth of 24%, indicating an overall penetration of 41%. An 11% growth has been projected for 2020, with an estimate of 639 million monthly active internet users from 574 million

On average, a channel spends between Rs 40-60 crore on distribution in a year. But with advertising dropping to the tune of 80%, the broadcasters have asked distributers to share their financial burden and let go off the carriage fees

Covid-19 has impacted all the businesses across the industry and sectors. Many industries such as travel, hospitality and experiential are entirely closed. But in their cases, loss of their income is at the cost of no expenses except maintenance.

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Consider the media and entertainment industry, which is alive and kicking, entertaining the public when they are confined to their homes due to the strict lockdown across the nation. Even as general entertainment channels are not spending on the productions of shows due to restrictions, they are bearing the cost involved in the distribution and airing the content. As far as news channels are concerned, their cost has increased on account of on-ground coverage with extra precautions.

While broadcasters are reducing costs across business functions, including staffing, they are aiming at reducing the largest cost of their business, which is distribution.

According to industry observers, a Hindi news channel typically spends around Rs 50 crore on distribution every year while an English news channel shells out anywhere between Rs 35-40 crore.

As far as Hindi general entertainment channels and Hindi movies are concerned, their spends on distribution exceed Rs 60 crore. However, the subscription income subsidises the distribution costs significantly.

In the current scenario, where every business unit is axing its expenditure wherever possible, a cut on huge distribution cost was inevitable.

According to highly placed sources in the industry, broadcasters have already started asking for a 100% waiver on carriage fees to multi-system operators (MSOs) and DTH players on account of a 70-80% reduction in advertising income.

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 16 against week 15. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

Shemaroo Entertainment has launched its flagship Hindi General Entertainment Channel Shemaroo TV with simulcast of its content on Facebook. This is for the first time that an Indian television channel has run concurrently live (stream) online. The service was officially launched on May 1 at 6 am.