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“Non-prime time is the new prime time”: Samrat Ghosh, ZEEL
Global consulting firm EY estimates that viewership of regional language television channels in India will continue to grow, and reach 55 per cent of the total (national) viewership by 2025. However, the recent explosion witnessed in television consumption during lockdown might just take regional TV to that mark sooner. Regional TV continues to be the growth driver for television. In 2019, when the new tariff order (NTO) was implemented, national channels witnessed a six per cent drop in ad volumes, while the regional ones saw a four per cent rise.
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Gemini TV tops Telugu GEC Space in Week 16 with 589 GRPs
We are well aware of how television channels are creating various entertainment options to entertain the audience in the lockdown.The network channels of the mighty SunTV Network are benefitting hugely from the different and varied content offerings offered by the entertainment channels. These offerings are not just helping the channels grow but are also altering the viewing habits of the audience. Following the historical numbers delivered by Tamil GEC Sun TV and Malayalam GEC Surya TV in week 15, the Telugu GEC Gemini TV has taken the pole position in week 16.
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Viewpoint: Why the TRAI order is a wrong idea at a wrong time
The recent recommendations released by TRAI on restructuring of BARC and the various suggestions on improving the measurement system have created a stir in the Media and Entertainment industry, which is already grappling with the financial implications of COVID-19.
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Sony Sports' Digital miniseries to keep sports fans entertained
MUMBAI: In the absence of live sporting events across the globe due to the Covid2019 pandemic, the Sony Pictures Sports Network (SPSN) has come up with a new digital miniseries: ‘Sony Ten presents The Medal of Glory’, aimed at engaging sporting communities across the social media landscape. “We felt this was the perfect time to bring Indians closer to India’s Olympic champions.
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South GECs WK 16: Asianet leads the Malayalam category; Star Vijay at the 3rd position in Tamil category
According to BARC Ratings of South GEC for week 16, the following are the ranking of various Regional GECs
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MCOF seeks government relief for last-mile cable operators
In the wake of the Covid2019 crisis, Maharashtra Cable Operators Foundation (MCOF) has written a letter to the union minister of information and broadcasting Prakash Javadekar submitting its propositions for long-term relief and transformation of the last-mile cable operators.
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Total TV Viewership stood at 1.16 trillion viewing minutes in Week 16: BARC & Nielsen Report
The 6th edition of BARC and Nielsen’s report titled Crisis Consumption: An Insight Series into TV, Smartphones and audiences shows the difference in consumption patterns of consumers from the Pre-COVID period (11th Jan’20 to 31st Jan’20) and during-COVID period (18th April’20 to 24th April ’20).
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TRAI attempts to cut down broadcasters' hold in BARC from 60% to 16%
On April 28, 2020, the Telecom Regulatory Authority of India (TRAI) issued a set of recommendations that can potentially change the dynamics of the television industry. In India, TV viewership is measured by Broadcast Audience Research Council (BARC) India, which is an industry body that includes broadcasters, advertising agencies and advertisers. On December 3, 2018, TRAI had issued a consultation paper 'Review of Television Audience Measurement and Ratings in India' and asked various stakeholders to submit their comments.
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Will TRAI's recommendations on BARC hit the media biz?
First there was NTO 2.0 and now there is a new recommendation to reconstruct BARC India. TRAI has been keeping broadcasters busy with one new proposal after the other in the name of credibility and transparency. Industry experts call this new recommendation a draconian move designed to cater to the interests of a limited few.
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Shemaroo Entertainment enters Hindi GEC space with FTA channel Shemaroo TV
After launching a Marathi movie channel Shemaroo Marathibana, Shemaroo Entertainment is now entering into the Hindi General Entertainment space with a free-to-air (FTA) channel Shemaroo TV.