The agency will manage all digital media planning and strategic requirements for the brand, including social media management, outreach and online reputation management. 

Bausch + Lomb, which deals in contact lenses and lens care solutions, has awarded Kinnect, the independent digital marketing agency, its complete digital media mandate. The account was won following a multi-agency pitch and will be serviced from its #KinnectDilli office.

Call for entries open for BuzzInContent Awards 2020 

As part of the mandate, Kinnect will manage all digital media planning and strategic requirements for the brand, including social media management, outreach and online reputation management. In addition, it will also be responsible for strengthening the brand's presence among its digital audience through the deliverance of effective campaigns for reaching consumers across paid, earned and owned media.

The pandemic forced OTT platforms, one of the largest spenders on print and outdoor, to revise their marketing strategy. The challenge forced the video streaming industry to focus on digital means to increase reach and acquire a newer audience base. 

India’s OTT industry, which was among the largest spenders on print and outdoor, has scaled down its marketing activities on these two mediums and is focusing more on digital to reach out to audiences and acquire new subscribers. 

Call for entries open for BuzzInContent Awards 2020 ENTER NOW

The likes of MX Player, Netflix, Amazon Prime, Hotstar, Zee5, AltBalaji, Voot among others used to advertise a lot in print and outdoor at the time of launch of their new shows. But with the distribution of newspapers taking a hit and the public being inside because of the lockdown, OTT platforms have moved to a more cost-effective way of reaching out. 

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 17 against week 16. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

Most Aired:

Advertisement by Ministry of Health & Family Welfare leading the Most Aired category this week too, followed by Lizol while Aarogya Setu App gets down on the 3rd spot. For the last two spots, we get to see a swap in positions this week, with Colgate Dental Cream moving up to the 4th spot and Colgate Swarna Vedshakti getting down to the 5th spot.

Most Watched:

There has been no major change this week too in the pecking order of Most Watched with Ariel becoming the Most-Watched campaign followed Tide Plus Extra Powder and Tide Ultra makes a move and jumps up to the 3rd spot. For the last two spots, we have new entrants, Colgate Swarna Vedshakti and Lifebuoy Range.

MUMBAI: The largest global sports media property in Asian history, ONE Championship (ONE), has announced new strategic partnerships including Xiaomi, Intel, HP and Logitech. These revenue partnerships will leverage multiple ONE content stacks and platforms, including ONE Championship’s martial arts and esports businesses, as well as ONE Studios. Commitments span martial arts and esports platforms in 2020 and will also include The Apprentice: ONE Championship Edition.

Chatri Sityodtong, chairman and CEO of ONE Championship, stated: “The announcement of these partnerships is a testament to our team’s exceptional work alongside global brands to solve their marketing and business needs. We believe that by harnessing the power and reach of our content stacks and platforms, brands can benefit from engaging with our millions of fans across the globe.”

MUMBAI: When the entire world is hobbled by a never-before-seen pandemic of this scale, what the world wants is an unwavering sense of camaraderie that is rooted in humanity. In such a crisis, people and organisations, transcending all man-made restrictions, help each other so as to put up a collective fight against the Covid2019 pandemic.

The country has already seen how the entertainment industry has come out to help those in need of succour.    

Now, media organisations are coming to the forefront in this hour of crisis to do their bit for the health and safety of individuals who are at the forefront in their battle against the pandemic.

The industry that keeps the people informed and entertained, along with providing employment to lakhs of people, hopes the government wouldn't give them a step-motherly treatment and would make them a part of its upcoming relief package. BestMediaInfo.com finds out how broadcasters are surviving.

India's broadcasting industry, which has combined advertising revenue of more than Rs 23,000 crore, is almost on the brink of collapse.

The industry leaders claim that if there's no immediate support from the government, there could be even more aggressive industry-wide job losses and salary cuts, and some companies may even consider shutting operations altogether.

According to experts in the industry, advertising revenues have dipped by 90%.

The revenue for news channels, music and movie channels have dried up and GECs are facing a double whammy as there's no revenue or new content. The industry was already reeling under financial pressure because of the impact of the new tariff order of TRAI.

The industry hopes the government wouldn't give them a step-motherly treatment and make them a part of its upcoming relief package.

According to sources, channels like 9X Jalwa and Showbox are among the few who have withdrawn from Prasar Bharati’s DTH Platform due to the I&B ministry not providing them a waiver on carriage fees. Some Free-To-Air broadcasters have pulled out their channels from Prasar Bharati’s DTH Platform DD Free Dish on account of the channels not receiving a waiver from the I&B ministry.
The Free To Air channels consortium had written to I&B Minister Prakash Javadekar, seeking a 100% waiver of carriage fees for the first quarter (April, May and June) and 50% for the second quarter (July, August and September), for channels who have secured MPEG-2 slots on Free Dish during the recently held 44th e-auction.

It recently chose Intertrust’s cloud-based multi-DRM service.

MUMBAI: The increasing popularity of streaming platforms brings with it the threat of piracy. To tackle this menace, SonyLIV recently chose Intertrust’s cloud-based multi-DRM (digital rights management) service, ExpressPlay DRM, to protect content streaming and downloads, including both online and offline playbacks on all devices.

“We all want to protect content. If the content is available freely, the value of the content goes down. Piracy is one of the key concerns for all of us and we want to make sure that we minimise the piracy. It is one of the key considerations when we talk about content protection,” SonyLIV technology head Manish Verma said.

Verma said that they had been discussing the deal for six-eight months.

BENGALURU: Television consumption in India seems to be petering out, according to Broadcast Audience Research Council of India (BARC)-Nielsen Reports. Of course, even in the sixth week and the second extension of the national lockdown to lockdown 3.0, television consumption is 29 per cent higher than during pre-Covid2019 periods. BARC and Nielsen have compared data for the pre-Covid2019 period with average numbers for Weeks 2 to 4 of 2020. Television consumption had peaked in Week 13 of 2020, the first full week since the lockdown commenced in the middle of Week 12 of 2020, on 25 March 2020 in India. Television consumption grew 43 per cent in Week 13 of 2020 as compared to the pre-Covid2019 period. BARC-Nielsen reports are available for the period starting Week 11 of 2020 until Week 17 at the time of writing of this paper.

Stars ka School was an attempt by News18 India to bring a positive message from top TV celebrities 

Continuing News18 India’s commitment of spearheading the fight against Coronavirus by not only providing accurate information but also spreading the message of hope and positivity, News18 India had launched a special initiative ‘Stars ka School, Ghar Mein Raho Cool’. The campaign has been hugely successful receiving huge support from the biggest TV stars.

The primary idea for the campaign was to keep viewers engaged and give the top stars from the TV fraternity an opportunity to engage with their fans. Amidst all the worries Stars ka School was an attempt by News18 India to bring a positive message from top TV celebrities. From advice on how to stay productively engaged to ways of staying emotionally and psychologically strong, the stars spoke from the heart, giving a rare peek into their personal space.