The agency will take care of the social media marketing strategy for MTV India along with their popular shows such as Roadies, Splitsvilla, Hustle and Ace of Space.

#Arm Worldwide, the independent digital marketing and communications consulting firm, has recently been awarded the social media mandate for youth brand MTV in a multi-agency pitch.

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Under the mandate, #Arm Worldwide will be taking care of the social media marketing strategy for MTV India along with their popular shows such as Roadies, Splitsvilla, Hustle and Ace of Space.

Mumbai: D2H (previously known as Videocon D2H), a DTH brand of Dish TV India Limited, India’s leading DTH Company has launched the ‘D2H Intelligent Assistant’ (DIA), chatbot using the latest AI technology, for its customers. D2H Intelligent Assistant (DIA) is a one-stop solution platform for customers to solve their service queries through an automated assistant in real-time. For seamlessly handling customer problems and issues, a conversation mode approach in a friendly live chat format is used.

During the lockdown, not just India but South Asia as a whole observed a double-digit growth in the reach of news channels, since the need for reliable information becomes more critical than ever in these difficult times and people spend more time watching the news channels.

According to the Kantar report on ‘Understanding the Impact of COVID-19 on the TV Landscape in South Asia’,  India is the country which registered a reach index of 169 followed by Bangladesh with 130 reach index and Pakistan with 137 reach index.

The News Broadcasters Federation (NBF) is in constant touch with the Centre to get the carriage fee waived for a few months due to cash flow problems caused by the COVID-19 pandemic. But as broadcasters struggle to pay their dues to Prasar Bharati to stay free to air (FTA), are some channels enjoying a free ride on the platform?

According to sources, some seven regional channels have been bypassing Free Dish regulations, creating discrepancies in the industry. Several broadcasters have come together and written to the Ministry of Information and Broadcasting (MIB) about the alleged misuse of the free dish platform.

MUMBAI: One of the early movers in the Indian over-the-top (OTT) ecosystem set out on its quest to reimagine the business in the latter part of 2019. Starting with a rejig in leadership last year, SonyLIV has now brought one of the most noticeable changes to its look: content strategy.

Sony Pictures Network India (SPN) on Tuesday revealed a brand new look of its digital arm.

A video on its social media gives glimpses of the redesigned logo which will replace its yellow background logo with a vibrant colourful one. The new logo emphasises the ‘liv’ part in a bright yellow colour in contrast to a colourful background with streaks of purple, blue, orange. Compared to the earlier one, it looks thinner and more refined reflecting warmth.

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 19 against week 18. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

Most Aired:

This week we see a major change in position as Aarogya Setu App gets on leading the Most Aired category followed by the undisputed leader Ministry of Health & Family Welfare getting down to the 2nd spot. While Colgate Dental Cream moves up to the 3rd spot and Colgate Swarna Vedshakti gets down to the 4th spot, and lastly, for the 5th spot we have new entrant Horlicks.

Mumbai: Applause Entertainment, a venture of the Aditya Birla Group, is happy to announce a content licensing deal of 4 premium drama series with SonyLIV, the popular on-demand video streaming service from Sony Pictures Networks India.

SonyLIV has started its gradual rollout of its refreshed SonyLIV 2.0. app with a new visual identity and a distinct user interface that promises a world-class viewing experience. Its premium subscription will start in June’20, and these new shows of Applause Entertainment are a part of its launch line up and will stream on the platform in the coming months.

Mumbai: In its constant endeavour to provide variety entertainment to its viewers, Tata Sky, India’s leading content distribution and Pay TV platform announced their partnership with Shemaroo Entertainment Ltd., one of India’s leading content powerhouses. The partnership will see a wide array of film and non-film entertainment through theShemarooMe app available on Tata Sky Binge – Tata Sky’s unique OTT platform that aggregates premium content from a variety of leading OTT apps on a single user interface inducing ease in content discoverability and a superior viewing experience.

Applause Entertainment has forged a licensing deal of 4 premium drama series with SonyLIV, the on demand video streaming service from Sony Pictures Networks India.

SonyLIV has started its gradual roll out of its refreshed SonyLIV 2.0 app with a new visual identity and a distinct user interface. Its premium subscription will start in June, and these new shows of Applause Entertainment are a part of its launch line-up and will stream on the platform in the coming months.

 

MUMBAI: The pandemic may have halted production activities, but the costs are mounting, especially the rent, according to ANM Global managing partner Nidhish Mehrotra.

He was speaking at a virtual round table conference organised by indiantelevision.com that included some of the television eminent producers who came together to discuss the challenges faced by TV producers during the Covid2019 pandemic.