BENGALURU: Television consumption continued to drop in week 19 of 2020 (Saturday, 9 May 2020 to Friday, 15 May 2020, week or period under review), according to Broadcast Audience Research Council of India (BARC) data for Top 10 channels on all platforms across genres. However, overall television consumption in terms of impressions was still 24.1 percent more in Week 19 of 2020 as compared to week 4 of 2020. Viewership in terms of billion impressions in week 19 of 2020 was 18 as compared to 14.5 in week 4 of 2020.

Chennai: DTH operator Tata Sky has launched a special offer targeting new customers in Tamil Nadu by offering its Tamil Lite Plus SD pack for a 6-month subscription at a 48% discount.

The new offer was extended to drive new customers towards the Tata Sky connection by making it affordable. Tamil Lite Plus SD is a curated package which includes 43 standard definition channels. The pack consists of 4 Sports, 2 Hindi News, 1 Hindi Movie, 1 English News, 1 Music, 1 Urdu, 3 Infotainment, 6 Malayalam Regional, 5 Kannada Regional, 13 Tamil Regional, and 6 Telugu Regional channels.

The company has decided to provide Tamil Lite Plus SD pack at Rs 700 for 6 months as a welcome offer. This pack’s normal monthly charge is Rs 225 (including NCF) which makes 6 months cost equal to Rs 1350, while new customers will get a discount of Rs 650 on this pack.

BARC India data for week 19 for the rankings of the Top 10 Brands and Advertisers across all genres and all platforms, while we get to see in the Brands category Dettol has achieved most of the spots with their range of products and in the Advertisers category we see no major difference.Dettol Toilet Soaps leads the category for top 10 brands in Week 19, followed by Lux Toilet Soaps on the 2nd spot and PolicyBazaar.com on the 3rd spot. Dettol Intense Cool Soaps secures the 4th spot on this list and Lizolon the 5th spot. Popular drink brand Horlicks secures the 6th spot, along with Harpic Power Plus/Bathroom cleaner on the 7th spot. For the last three spots on this category, we have Colgate Dental Cream, Dettol Antiseptic Liquid andHarpic Bathroom Cleaner.

NEW DELHI: After a lull of more than two months, businesses in India are slowly getting back on track as lockdown restrictions ease. There is a positive sentiment among most brands and agencies that things will only get better from here on and there seems to be a plethora of opportunities waiting.

According to FCB Ulka chairman and CEO Rohit Ohri and Havas Group India CEO Rana Barua, a lot of their clients have started getting positive responses from consumers in areas that fall under the green zone.

In week 19 the Hindi GEC Pay-TV category, we see Star Plus leading with 859mn impressions according to the television viewership data released by BARC India. Sony SAB on the 2nd spot with 712mn impressions followed by DD Bharati on the 3rd spot with 471mn impressions.

Colors move up from the 6th spot to the 4th spot this week with 426mn impressions and as usual, we see Sony Entertainment Television is still on the 5th spot with 409mn impressions, followed by Star Utsav on the 6th spot with 372mn impressions.

DD National gets down from the 3rd spot to the 7th spot with 355mn impressions and then for the last 3 spots we have Sony Pal with 282mn impressions, Dangal with 273mn impressions, and Zee TV with 271mn impressions.

ZEE Entertainment Enterprises Ltd. (ZEE) has utilised technology solutions amidst lockdown, in order to create and offer fresh content for its consumers. The company has leveraged technology and implemented various solutions across its key functions, swiftly and collaboratively, creating the bedrock for creative innovation in the content offering. The teams have enabled innovations through remote production of content over mobile & professional cameras by using video & audio production technologies to support broadcast, digital & social platforms. 

MUMBAI: Maharashtra chief minister Uddhav Thackeray on Wednesday interacted with artistes and producers from the entertainment industry, especially Marathi film, theatre and television series, via video conferencing.

He assured the members that the state will consider any action plan proposed by them for reviving shooting and post-production activities provided they exercise physical distancing norms and other precautions.

The chief minister tweeted about the virtual meeting that the state government will stand firmly with the technicians, backstage artistes, workers, folk artistes and performers in this crisis. He also said that rent concessions for those who have erected sets at the Film City will be considered.

After gaining much applause and adulations for its first season in 2019, the premium OTT platform Eros Now, has announced the release of a very special Quarantine edition of its original series titled ‘Metro Park’. Five episodes of 3 to 5 minutes each, promises to take fans on an exciting joyride as it showcases a fascinating story that revolves around the members of a Gujarati family settled in New Jersey, USA.

Over the years, Indian culture has made its presence felt global. Regardless of which part of the world we are in, our deep-rooted values have given birth to many Indian neighborhoods. The distinctive and individual characteristics of Indians settled abroad not only capture everyone’s attention but often our desi community is seen as a catalyst for some quirkiness. Art imitates life, and that comes across in this captivating series starring Ranvir Shorey, Purbi Joshi, Omi Vaidya, Vega Tamotia, and Pitobash Tripathy amongst others. The first season received several accolades and popularised the concept of e-pooja in many places, setting an all-new trend.

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 18 against week 17. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

Most Aired:

Advertisement by Ministry of Health & Family Welfare leading the Most Aired category this week too, followed by AarogyaSetu App and Colgate SwarnaVedshakti on the 3rd spot. For the last two spots, we have previous week’s player Colgate Dental Cream on the 4th spot and new entrant Vim Bar on the 5th spot.

Mumbai: Eros International Plc-owned OTT platform Eros Now today announced its association with Allianz International Holdings Ltd, a holding company and investment house with a significant presence in the middle-east, Africa, Asia and North America. The company has a strong understanding of the local culture and through its investment in various sectors, it has a diverse service offering that makes it one of the leading organisations in the region. As part of the collaboration, Allianz Holdings will distribute the video-on-demand service, Eros Now in Bangladesh.