MUMBAI: As the country is struggling with the Covid2019 pandemic, cable TV and internet have acted as the nervous system to keep people informed and entertained. Due to the need of staying connected, the cable and broadband service providers like GTPL Hathway have seen a surge in demand on both sides of the business.

GTPL Hathway will re-evaluate strategies after observing the Covid2019 impact; however, the company’s business is not much impacted at this stage as people are watching more TV, and consuming more data. This means that consumers are upgrading existing packs.

Mumbai: In week 20 the Hindi GEC Pay-TV category, we see Star Plus leading with 792mn impressions according to the television viewership data released by BARC India. Sony SAB on the 2nd spot with 641mn impressions followed by Colors moving up to the 3rd spot week with 482mn impressions.

Sony Entertainment Television moves up to the 4th spot with 387mn impression while we have Star Utsav on the 5th spot with 382mn impressions, followed DD National on the 6th spot with 305mn impressions.

Sony Pal moves up to the 7th spot with 290mn impressions and then for the last 3 spots in this category we have Dangal with 274mn impressions, Star Bharat with 243mn impressions, and Zee TV with 241mn impressions.

Mumbai: According to BARC Ratings of South GEC for week 20, the following are the ranking of various Regional GECs.

Malayalam:

Asianet leads the Malayalam GEC category with 154mn impressions followed by Surya TV on the 2nd spot with 109mn impressions, Mazhavil Manorma on the 3rd spot with 96mn impressions. For the last two spots, we have Flowers TV with 89mn impressions and new entrant Asianet Movies with 63mn impressions.

Tamil:                 

Sun TV leads the Tamil – All Platform Top 5 channels category with 8324mn impressions, with Star Vijay on the 2nd spot with 361mn impressions, while KTV on the 3rd spot with 335mn impressions. For the last two spots, we have Zee Tamil with 244mn impressions and Star Vijay Super with 163mn impressions this week.

The 9th edition of BARC and Nielsen’s report shows the difference in consumption patterns of consumers from the Pre-COVID period and during-COVID period.

TV recorded a total viewership of 1 Trillion viewing minutes in week 20, daily Average reach in millions saw a 7% increase from Week 20 vs Pre-COVID period followed by the weekly viewing minutes during the pre-Covid-19 period were 887 Bn and 1018 Bn minutes during Week 20. The total number of channels declined by 17% in week 20 versus week 13 and daily ATS grew by 7%.

The viewership of kids genre has grown to 9 per cent in Week 20. News and movies genres, after peaking to 21 per cent and 29 per cent viewership shares respectively, are stable at 15 per cent and 26 per cent, respectively. However, both the genres are still operating at higher than pre-COVID levels. The numbers have been released in the ninth edition of BARC India-Nielsen joint report on TV viewership and smartphone consumption behaviour during COVID-19.
For television, the total TV viewership recorded 1 trillion viewing minutes in Week 20, which is lower than the previous weeks, although the consumption is still higher than pre-COVID levels. Total TV viewership peaked by 43 per cent (in Week 13) and is at present 15 per cent higher than pre-COVID viewing. Also, the daily reach continues to be over 600 million.

MUMBAI: Every other week a new streaming service enteris the market. But the arrival of HBO Max is more significant. WarnerMedia’s foray into the market creates a buzz because of its  big library of TV shows and films from popular brands like HBO and Warner Bros. 

The new service is available at $14.99 per month which is more expensive than its major competetiors like Netflix and Disney+.  However, the service includes hit TV shows like Friends, The Big Bang Theory. Moreover, the lineup includes movies like Crazy Rich Asians, A Star Is Born, Aquaman,  Joker, Casablanca, The Wizard of Oz, The Matrix, The Goonies, When Harry Met Sally.

MUMBAI: Traditional distributors like cable operators are feeling the heat of the competition from a number of easily accessible streaming services. But large multi-system operators are not sitting idle to watch the ruin of their long-built businesses. Hence, constantly upgrading has become the key to adapt in changing business environment. GTPL Hathway is one of them which is putting more CAPEX in upgrading the network and moving towards a hybrid model of business.

Colors Kannada is all set to present a wholesome entertainment experience starting June 1 with new episodes of all its existing shows and a brand new ethos. Devoted to keeping its viewers informed and socially responsible, Colors Kannada has launched a new brand promise ‘Banna Hosadagide, Bandha Bigiyagide’ which means ‘The color is new, the bond is stronger and unbreakable”, aptly summarizing the channel’s refreshed and strengthened spirit. 

With this promise, Colors Kannada has launched a meaningful video campaign which stars its popular artistes, depicting the ‘new normal’ way of life and the need to continue to follow best practices in order to stay safe during the pandemic. From aspects like social distancing to restricting contact to sharing household responsibilities, the campaign covers it all and encourages viewers to be responsible. The campaign is live on-air on Colors Kannada and its digital platforms as well.

MUMBAI: D2H has launched the ‘D2H Intelligent Assistant’ (DIA), chatbot using the latest AI technology, for its customers. D2H Intelligent Assistant (DIA) is a one-stop solution platform for customers to solve their service queries through an automated assistant in real-time. For seamlessly handling customer problems and issues, a conversation mode approach in a friendly live chat format is used.

Tata Sky, the content distribution and Pay TV platform, announced their partnership with Shemaroo Entertainment Ltd., the content powerhouse. The partnership will see a wide array of film and non-film entertainment through the ShemarooMe app available on Tata Sky Binge — Tata Sky’s OTT platform that aggregates premium content from a variety of leading OTT apps on a single user interface, inducing ease in content discoverability and a superior viewing experience.