Mumbai: Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) today announced a national level CSR drive towards enhancing the Country’s healthcare infrastructure, further strengthening its fight against Covid-19.

In line with its CSR Policy, approved by the Board, the Company will support state governments & local governing bodies with critical interventions across 10 cities viz. Mumbai, Noida, Chandigarh, Jaipur, Kolkata, Bhubaneswar, Bengaluru, Hyderabad, Kochi & Chennai.

BARC India data for week 22 for the rankings of the Top 10 Brands and Advertisers across all genres and all platforms are as follows:

Brands:

In the category for Top 10 brands we see LUX Toilet Soaps leading the chart followed by Horlicks on the 2nd spot and Clinic Plus Shampoo on the 3rd spot. Dove moves up from the 8th spot to securing the 4th spot on this list and new entrant Sunsilk Black Shine on the 5th spot. While we see Pears that led the 4th spot last week has secured the 6th spot, and for the last 4 spots on this category we have Santoor Sandal and Turmeric, Close Up Ever Fresh, Surf Excel Easy Wash and Lifebuoy Toilet Soap.

DD Free Dish undoubtedly has a huge reach, but that isn’t the only bait for broadcasters to be on the platform. For all the big four broadcasters who were allotted MPEG-2 slots of DD Free Dish recently, the platform is also an economically viable option to maximise reach and improve toplines at minimal costs.
Since for the big four networks--Zee Entertainment, Star India, Sony Pictures Networks India and Viacom18-- that pulled out from the FTA (free to air) platform in February 2019, only running catch-up channels on DD Free dish guarantee greater ROI on investments.

ZEE is all set to re-enter the FTA (Free-to-air) space with its return to DD Free Dish with Zee Anmol and Zee Anmol Cinema.

Catering to the demand for strong inspirational content amongst rural audiences, especially women in the age range of 15 to 30 years that constitutes the core TG for the segment, Zee Anmol is set to showcase moving stories of strong female archetypes and their real journeys of grit and resilience from the ZEEL library, with shows such as Choti Bahu, Doli Armano Ki and the popular Kumkum Bhagya forming the tent-pole properties of the channel’s initial line-up right after its shift to DD Free Dish.

Mumbai: The consumption of entertainment is on a high rise as we navigate through unprecedented challenges. With an intent to satisfy the entertainment needs of its larger viewer base in the times of isolation, COLORS Rishtey on DD Freedish will present premium content with blockbuster shows like Naagin 3, Madhubala, Khatra Khatra Khatra, Kitchen Champion amongst many others. Catering to the masses with stories they treasure and characters that they admire, the channel will air an eclectic mix of content from Viacom18’s umbrella.

The programming will include properties like Naagin 3, Gathbandhan, Madhubala and Khatra Khatra KhatraWith an intent to meet the entertainment needs of its larger viewer base in the times of isolation, COLORS Rishtey on DD Free Dish will present premium content with blockbuster shows like Naagin 3, Madhubala, Khatra Khatra Khatra, Kitchen Champion amongst many others. Catering to the masses with stories they treasure and characters that they admire, the channel will air an eclectic mix of content from Viacom18’s umbrella.

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 21 against week 20. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

Most Aired:

This week we see no major changes in position, with the Ministry of Health & Family Welfare leading the Most Aired category followed by AarogyaSetu App on the 2nd spot. Reliance Industries on the 3rd spot and for the last two spots we see a swap in position as Colgate Swarna Vedshakti gets up to the 4th spot and Horlicks gets down to the 5th spot.

Mumbai: To entertain television buffs, Star Utsav will soon be bringing variety-packed content from 10th June onwards on DD FreeDish. Star Utsav’s high quotient entertainment content will transport the viewers into engaging worlds of mythology, romance, thriller, fantasy, and much more, giving them the comfort of watching with family, especially during trying times like these.

Based on a deep understanding of audiences across different strata in the Hindi-speaking markets (HSM) landscape, Star Utsav seeks to cater to the unserved needs of Indian viewers.

The digital media assets of V6 News has garnered the trust of billions of Telugu audience and become a credible choice for the viewers during this Covid-19 Lockdown season as the Channel’s digital handles continue to clock new high.

Following the chart topping numbers of Facebook Interactions during March – April 2020, the YouTube channel of V6 News has crossed 5 Million Subscribers.

During the Covid-19 Lockdown the viewership of TV audience inclined towards News genre and V6 News was a clear beneficiary among Telugu News Channels.

Elated Vaishnavi Gaddam, Director of VIL media said, “We are happy to inform you that our YouTube channel has reached 5 Million Subscribers”.

Mumbai: After bringing the LIVE showcase of Bundesliga to India, Disney+ Hotstar VIP is set to stream ALL matches of Premier League, making it the top destination in India for the best football action.

After 3 months of no matches – the chants, enthusiastic banter, and adrenaline-filled rush are set to return starting 17th June 2020. Premier League is scheduled to resume behind closed doors with select people including players & staff in the stadium. The most followed football league in the world resumes its 2019-20 season bringing with it renewed human spirit and joy for football fans. The first match on 17th June will see Sheffield United going against Aston Villa; while the defending champions Manchester City take on Arsenal in a much-awaited match on 18th June. Liverpool, in the lead with 82 points, could clinch it with victory in their first game back, should second-placed defending champions lose to Arsenal. With matches being played daily, audiences can catch all the action LIVE on Disney+ Hotstar VIP. Additionally, people who missed watching these matches LIVE can catch game highlights, top goals of the week, reviews, and much more.