Noida: As the COVID-19 induced social distancing measures have put an interval on multiplexes & cinema halls, all eyeballs of home-bound Indians are moving towards OTT platforms. To address this transition &help viewers shine through the gloom, the content division of ABP News – ABP Spotlight, has unlocked a brand-new content innovation piece, with regard to a new film release on the streaming platform, Amazon Prime.

NEW DELHI: In the last decade, social media has changed the dynamics of the marketing landscape. But this has given rise to another big problem - plagiarism. In the latest incident, digital marketing agencies Social Media Dissect DM and Schbang got into a quarrel for allegedly plagiarising content. 

Social Media Dissect accused Schbang of copying its design concept from a year ago without giving due credit. The agency posted on Instagram: “Speaking to the original creator and not giving credits while you go ahead and use someone’s work claiming it to be independent thinking, still counts as plagiarised content.”

The musical extravaganza will be simulcast on June 21 on both channels and Voot. It will feature a repertoire of over 25 artists. They will encourage viewers to donate for Viacom18’s efforts to support NGO Goonj, helping those who are affected by the pandemic.

New Delhi: Bharti Airtel (“Airtel”), India’s largest integrated telco, today said that it has acquired a strategic stake in Edtech startup Lattu MediaPvt Ltd (“Lattu Kids”) as part of the Airtel Startup Accelerator Program.

Mumbai based Lattu Kids specializes in digital learning tools for children. Its highly popular Lattu Kids app focuses on improving English vocabulary, English reading and Maths skills for children under the age of 10 years through entertaining, fun learning animated videos and games.

At over 500 mn, India has the second-largest number of internet users in the world, driven by affordable smartphones and the lowest 4G data tariffs globally. This deep penetration of the internet has also led to the wide adoption of online learning tools. The COVID-19 pandemic and closure of schools has further accelerated the adoption of virtual classrooms and digitally-enabled learning. It is estimated that in India Edtech will become a USD 2 bn plus industry by 2021.

Zee Telugu continued to provide ardent viewers with non-stop entertainment in the comfort of their homes with a focus on adhering to the government guidelines to maintain safety during the coronavirus pandemic, by providing fresh episodes of Queen. The channel, known for their unabating innovation, produced content from home, to equip the viewers with uninterrupted entertainment with the popular non-fiction show LockDown Talks With Ravi; Oke Desham Oke Ragam, a special event celebrating the milestone of completing 25 years; along with Anubandhaniki Padihenellu marking the 15th year anniversary of Zee Telugu. The channel adopted unique strategies to continue staying connected with their viewers during the pandemic, by increasing their engagement through social media platforms. Maintaining precautionary measures successfully resulted in allowing channel shooting to resume by continuing to adopt the necessary precautions. Zee Telugu, one of Andhra & Telangana’s No.1 channel is going to air the fresh episodes of our favorite shows from June 22nd, 2020.

Chennai: DTH operator Sun Direct has rolled out exclusive offers targeting its in-active customers in Tamil Nadu Market.

As part of the exercise, Sun Direct is offering two new packs ‘TN Super Offer’ and ‘TN Churn Offer’ in a bid encourage in active subscribers of the DTH platform to go for a recharge immediately.

‘TN Super Offer‘ is targeted at customers inactive over 30+ days and they can get Tamil DPO 1 and Tamil DPO 2. The first offer provides 6 months of Tamil DPO 1 subscription at Rs 987 with a One-time reactivation fee of Rs 50. The second offer provides 5 months of Tamil DPO 2 subscription at Rs 995 with One time fee of Rs 50. The third offer provides 10 months of Tamil DPO 2 subscription at Rs 1990 with One-time charges of Rs 100.

Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 22 against week 21. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

Prime Minister Narendra Modi announced a Rs 20-lakh-crore stimulus package, equivalent to about 10% of India’s GDP, aimed at making the country self-reliant and reviving the stalled economy. Details of the plan, dubbed the Atmanirbhar Bharat Abhiyaan, which will focus on the importance of local manufacturing, local markets, and local supply chains, saying the coronavirus crisis had taught India the importance of these key elements. “All our demands during the crisis were met locally. Now, it is time to be ‘vocal about local’ products and help them become global,” he said. 

He said the definition of self-reliance had undergone a change in the globalized world and stressed that it is not the same as being self-centered.

Mumbai: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS) (“Eros” or “the Company”), a Global Indian Entertainment Company, today announced its agreement with Vayam Technologies Limited to distribute the OTT platform across districts of Uttar Pradesh through its Common Service Centres (also known as Jan Seva Kendra). Eros Now will be part of Vayamtech’s Business to Customer (B2C) services that provide access to Village-level entrepreneurs (VLEs), hosted on their platform.

Hyderabad: This June, step into a magical new world as Disney+ Hotstar Premium brings you the biggest theatrical premiere of the year with Disney’s Artemis Fowl. Based on the beloved book by Eoin Colfer, Artemis Fowl is a series of eight fantasy novels, featuring the criminal mastermind Artemis Fowl II. The story unfolds the breathtaking, spellbinding adventures of this unusually intelligent 12-year-old prodigy, who happens to be a descendant of a long line of criminal masterminds, as he desperately tries to save his father who has been kidnapped. Unveiling the adventures of Artemis, this fantastical young adult fiction takes us on an exhilarating ride into the magical world of Artemis Fowl, one that is filled with an amazingly advanced world of fairies, goblins, trolls, dwarves and other magical beings. Artemis Fowl, the phenomenal young adult franchise, has entertained its dedicated readers since the debut of the first book in the year 2001 and has become a global phenomenon with a cult following of its own.