BANGALORE: Indian household media and content brand Shemaroo Entertainment Ltd (Shemaroo) reported 16.1 percent growth in income from operations for the year ended 31 March 2019 (FY 2019, fiscal 2019, year under review) as compared to the previous year FY 2018. The company’s revenue growth was driven by a 31.6 percent growth in digital media and 10.4 percent growth in traditional media revenues during the year under review as compared to the previous year. The approximate ratio of revenue is 70: 30 for traditional media : digital media.

MUMBAI: Audience measurement agencies BARC (India), Médiamétrie (France), Numeris (Canada) and Video Research (Japan) have collaborated Global Alliance for THE Measurement of Media Audiences (GAMMA). Brad Bedford, a veteran audience measurement executive, has been appointed Global Managing Director of GAMMA.

MUMBAI: TV news broadcaster Zee Media Corporation Ltd (ZMCL) has reported a consolidated net loss of Rs 86.6 crore for the quarter ended 31st March as against a net profit of Rs 11.52 crore in the corresponding quarter of the previous fiscal.

The loss is primarily due to impairment of Rs 103.35 crore in the value of the company’s investment in Diligent Media Corporation Ltd (DMCL), the published to English daily DNA.

MUMBAI: The owner of TV9 news networks, Associated Broadcasting Company Pvt Ltd (ABCPL) that operates news channels in various languages has recorded a positive y-o-y overall growth of 20.67 per cent in FY 18, according to a report by PTI.

MUMBAI: Leading direct-to-home (DTH) operator Tata Sky has extended it bouquet of offerings with the inclusion of new semi-annual packs. The new addition, however, has a lock-in period of six months. Tata Sky has priced these new packs within the range of Rs 2,007 to Rs 2,840.

Zee Media’s “Ab Ki Baar Kiski Sarkar” interactive poll campaign did exceedingly well. After a roaring success in the first few agencies, the results from the next few media outlets have been extremely encouraging. The initiative began on April 22 and saw great response from the employees of top media agencies like Group M, Wavemaker, Mindshare, Essence, Mplan, OMD, PHD, Madison, Havas Media, Lodestar, Starcom, ZO, Fulcrum, Redfuse, Mediacom, M6, Annalect, Prachar Communication, Ad Merchant and Initiative.

MUMBAI: Entertainment One (eOne) in association with Viacom18 has revealed its plan to strengthen the presence of Peppa Pig character in India. The company will launch new categories to deepen the brand’s retail penetration in the market, live touring stage show in six cities, and a marketing initiative to tie-in with the ICC Cricket World Cup to accelerate consumer engagement across India throughout 2019.

MUMBAI: GroupM, WPP’s media investment management group, has rolled out its influencer marketing solution INCA in the Asia Pacific. Leveraging GroupM’s scale, INCA connects brands to the widest network of trusted publishers and influencers to create and promote content in social channels and beyond to drive brand engagement across digital platforms.

MUMBAI: Public broadcaster Doordarshan has launched an online souvenir store in partnership with Amazon India. DD Souvenir gallery was started on 21 June 2018. The online store will sell branded articles like cups, T-shirts and water bottles.

MUMBAI: Video streaming platform Voot’s branded content wing Voot Studio has partnered with Pedigree to celebrate Mother’s Day in an unconventional manner.

Motherhood transcends beyond parenting just your kind. You can be a parent to a pet and experience the same unconditional love and joy. Going one step further, through this campaign Voot Studio and Pedigree along with Mediacom as an agency partner, urge people to adopt dogs.