• Chrome DM week 18 observed no gainers

    In the previous week, English movies genre observed the growth of 61.03 per cent

    10 May, 2019 - 09:08 AM IST     |     By indiantelevision.com Team    
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    MUMBAI: No genre managed to be in the gainers’ list in week 18 of Chrome Data Analytics and Media. In the previous week, English movies genre observed growth of 61.03 per cent and Movies Now channel gained the highest OTS with 34.8 per cent in six metro areas.OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH. As per the data, CNBC Awaz channel gained the highest OTS with 70.2 per cent in six metro areas in the business news genre. Similarly, In the English GECs genre, Zee Cafe garnered the highest OTS with 22 per cent in six metro areas. In English movies and English news genres, MNX and Republic TV bagged 28.4 per cent and 80.3 per cent respectively which is the highest OTS among all the other channels in both the genres in six metros.Top 5 channels image

  • Sony Pal is new entrant in Hindi urban areas in BARC week 18

    In rural areas, Star Utsav bagged tenth position by replacing DD National

    10 May, 2019 - 08:43 AM IST     |     By indiantelevision.com Team    
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    MUMBAI: Sony Pal emerged as the new player bagging tenth position by replacing Star Utsav, in urban areas. In Hindi GEC (U+R) Sony Pal and &TV swapped their ninth and tenth positions respectively, according to the Broadcast Audience Research Council (BARC) data for week 18 of 2019. In rural areas, Star Utsav bagged tenth position by replacing DD National as compared to the previous week.  

  • Sun TV back on top as most watched channel across genres

    This is the first time that the channel has led the across genres list.

    10 May, 2019 - 08:51 AM IST     |     By indiantelevision.com Team    
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    BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV was back as the most watched channel across genres according to Broadcast Audience Research Council of India (BARC) data for week 18 of 2019 (Saturday, 27 April 2019 to Friday, 3 May 2019, week under review) after a hiatus. Sun TV was ranked first in BARC’s weekly list of top 10 channels across genres for week 18 of 2019. This is the first time that the channel has led the across genres list after BARC restarted publishing data in week 13 of 2019, which it had stopped from week 6 of 2019 to enable viewership to stabilise after the implementation of TRAI’s new tariff order regime.

  • No changes in Bengali, Bhojpuri, Kannada, Tamil segment in BARC data week 18

    Gemini TV and ETV Telugu swapped third and fourth positions respectively as compared to the last w

    10 May, 2019 - 09:16 AM IST     |     By indiantelevision.com Team    
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    MUMBAI: No changes were observed in the Bengali, Bhojpuri, Kannada and Tamil segments in BARC data week 18. In the Malayalam market, Flowers TV and Mazhavil Manorama interchanged their second and third positions respectively. Gemini TV and ETV Telugu swapped their third and fourth positions respectively as compared to the last week, in the Telugu segment.

    Bangla

    No changes were observed in this segment. Zee Bangla, Star Jalsha and Jalsha Movies retained their first, second and third positions respectively. Sony Aath and Aakash Aath swapped their fourth and fifth positions respectively as compared to the previous week.

  • Disney to boost d2c biz through 21st Century Fox acquisition

    MUMBAI: While Disney is going aggressive about its direct-to-consumer business, the company sees a number of opportunities from the 21st Century Fox deal.

    Disney CEO Bob Iger said in a call with analysts after the Q2 results that the company expressed its interest to launch Disney and ESPN direct to consumer service in the summer of 2017. Soon after that, he started engaging with Rupert Murdoch about the possibility of buying 21st Century Fox assets to boost the direct-to-consumer platforms.

    While the company has already chalked out ambitious plans for its upcoming Disney+ service, it is also bullish about another asset Hulu, where it has majority stakes. Iger noted that it's the best consumer television proposition out there because it offers linear channels that include live news and sports, in-season stacking of network programming and great original programming. However, he also mentioned that with Comcast being a 33 per cent owner of Hulu, any big decisions would have to be done with its cooperation.

  • Netflix readies for Disney+ battle with acquisition of children’s media brand StoryBots

    MUMBAI: Netflix, the world’s most famous streaming service, has added another dimension to its arsenal by acquiring StoryBots – a children’s media brand created by Gregg and Evan Spiridellis.

    According to industry insiders, the Reed Hastings-led company made the move with an eye on Disney+, Walt Disney’s streaming service that will debut in November this year.

    Despite spending billions on content, Netflix rarely invests in content companies. In fact, this is its third acquisition after Millarworld in 2017 and ABQ Studios in 2018.

    Under the StoryBots deal, the Spiridellis brothers will produce more original content for Netflix, including series and short-form specials.

    Both Gregg and Evan Spiridellis will work at Netflix’s animation department with a mandate of expanding the pre-school entertainment and educational franchise.

  • Promotional strategy more towards digital advertising: Jose Antonio Cachaza, LaLiga India

    The presence of LaLiga matches on Facebook provides real-time interaction with fans & engagement with viewers has been good, says Cachaza, Managing Director, LaLiga India  


    by Noel Dsouza 
    Published - 1 hour ago
    Jose Cachaza La Liga
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    LaLiga, the body which organises the top two divisions of Spanish club football, presented its sports report on Thursday. It showcases the growth of the Spanish Football League globally and in India. 

  • Zee Entertainment stake sale at an advanced stage

    MUMBAI: The much-anticipated Zee Entertainment Enterprises Ltd (ZEEL) stake sale is now at an advanced stage, Essel Group has confirmed.

    "The stake sale process of Zee Entertainment Enterprises Ltd undertaken by Essel Group, is in steady progress and at an advanced stage," the group said in a statement on Tuesday, said a report by news agency PTI.

    The group did not share any other information citing confidentiality agreements.

    In November last year, Zee Entertainment Enterprises had announced that its promoters would sell up to 50 per cent of their equity stake in the firm to a global strategic partner.

    The decision to divest up to 50 per cent of promoter group’s holding was taken to transform Zee into a “global media-tech player”.

  • Saraswathi Anand joins Network 18 as language cluster marketing head

    MUMBAI: Saraswathi Anand has joined Network 18 as language cluster marketing head. Prior to this new role, she worked with Zee Kannada as head of brand.

    The media professional has over 13 years of experience in brand management space. She has worked on consumer and media brands, and has handled all aspects of brand communication as well.

    In Zee Kanadda, she was responsible for top of the mind (TOM) recall of the brand and ensuring leadership in the urban & rural markets. She also had to look at ensuring brand salience, relativity and engagement with viewers, and to constantly strive to ensure brand loyalty from the main stakeholders of the brand, namely advertisers & viewers.

  • ZEE5 targets global markets; aims to acquire and create international content

    With a bag full of new originals, launching content in international languages and an aggressive expansion plan, ZEE5 is doing everything it takes to go global.

    According to the homegrown OTT player, launching of content in 5 international languages is the first step towards going truly global with the medium. The idea of going global however is not restricted to launching content in these five languages. “Going forward, we surely have plans to add on more international languages. We could also get into acquisition and creation of content depending on the traction we see in these markets,” said Archana Anand, Chief Business Officer, ZEE5 Global.

    Talking of going global Anand said, “We’ve seen phenomenal traction across several markets including great organic traction in markets like Malaysia and Australia, and are No1 across markets like Bangladesh and Sri Lanka. We have a lineup of 72 Originals announced till Mar 2020, and a clearly marked out expansion plan to deepen our presence now across markets, including driving various telco and ecosystem partnerships. We will be looking to quickly replicate our successes in other