With consumer sentiments slowly returning to normal, news broadcasters have seen a spike in ad sales thanks to the festive cheer. Alongside the festivities, a news heavy fortnight with Bihar elections and the US elections have kept the audience glued to the news genre pushing its popularity among advertisers.

As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping for the uptick to continue till the end of the year.

 

“TV advertising has witnessed a steady upsurge this festive season. In fact, festive this year has been better than last year with Sept- Nov witnessing 60% growth on the Covid tenure. The next four months too are expected to see pre-Covid levels of advertising with many new categories going active due to change in lifestyles amidst the pandemic,” said Gaurav Dhawan, EVP - Revenue, Times Network.

The advertising volume in the education sector grew 3 more than the same period last year whereas the ad volumes of ecommerce education grew 5 times

Education and ecom-education sectors witnessed a huge growth during the lockdown period as schools moved on to conducting online classes. This surge led to a huge rise in ad volumes during August to October 2020 as compared to the same period in 2019, shows data provided by the Broadcast Audience Research Council (BARC).

 

The advertising volume in the education sector has grown 3-fold compared to the same period last year, whereas the ad volume of ecommerce education has increased 5 times. 

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Among other genres, Hindi GEC, Religious, English movies, English news, kids, have grown negligibly.

MUMBAI: For its upcoming show Kaatelal & Sons, Sony Sab has released a new campaign Sapno Ka Koi Gender Nahi Hota (dreams have no gender) to underscore the premise of the story – that if you have a goal, you can achieve it irrespective of your gender and the diktats of society. Featuring the serial’s lead actresses, Megha Chakraborty and Jiya Shankar, it challenges gender stereotypes in a patriarchal world with the message Khol Dimaag Ka Shutter (Open up your mind). The music video is composed by the popular music producer Mayur Jumani, who also makes a cameo appearance. 

The daily soap is inspired by the true story of two sisters – Susheela (Jia Shankar) and Garima (Megha Chakraborty) – who, during a rough patch, take on their father’s ancestral business of running a local men’s hair salon in Rohtak. However, daddy dearest Dharampal (Ashok Lokhande) feels that his business, named Kaatelal & Sons, can’t be passed on to his daughters. As per his beliefs, women are not supposed to pursue such a profession, but his daughters are determined to keep the shop and take it to new heights.

MUMBAI: With the ongoing festive season, Zee TV has been packing one exciting surprise after another for its audiences by way of three new fiction shows in October and another exciting supernatural fantasy thriller Brahmarakshas on its way in November. Things are only going to get bigger and better in the coming year as the channel is all set to revolutionise the face and sound of music on television in early 2021. In what will be a clutter-breaking format innovation on reality TV, Zee TV in collaboration with Fathom Pictures will present audiences with the world’s first ever music league, the ‘Indian Pro Music League’ (IPML).

While the world of sports has seen several league competitions, be it in India or abroad, this first-of-its-kind music league will have six teams owned by the likes of Shraddha Kapoor along with her father and brother - Shakti Kapoor and Siddhant Kapoor, Govinda along with wife Sunita, Rajkummar Rao, and Riteish Deshmukh along with wife Genelia D’Souza Deshmukh, representing different regions of India, battling it out against each other in a musical championship. 

Bhojpuri general entertainment channel Big Ganga is bringing an annual musical event ‘Jai Chhathi Mai’, celebrating the biggest festival of the region, the divine Chhath.

Big Ganga will elevate the fervour of Chhath by celebrating SiyaRam Ki Chhath for the first time in the Bhojpuri entertainment space. This musical extravaganza will be telecast on November 20 from 5-7pm on the channel.

The rituals of Chhath hold immense significance to Ram and Sita as per folklore dating to the ancient time of TretaYuga. The ancient belief states that Goddess Sita, on returning from exile, kept a fast and performed Chhath rituals for Lord Rama as he had committed Brahmdosh — the deed of killing Ravana, who was a high-class Brahmin and one of the most-learned men of the three realms. And based on this belief among many others, Chhath Puja has become an important Hindu festival observed by women in the UP, Bihar and Jharkhand regions. The channel through this festive offering brings on board Arun Govil and Deepika Chikhalia. The channel fosters its bond with Bhojpuri-speaking audience in these testing times by showcasing the origins of this ritual and offers them divine motivation through Divine Chhath.

Media and entertainment company In10 Media Network ventured into the kids’ entertainment space on Children’s Day with the launch of new premium Hindi channel, Gubbare — Masti Ke Phuwarre.

The network runs channels such as Epic TV – India Ka Apna Infotainment, ShowBox – Apna Music, Apna Swag and Filamchi – Filman Ka Laalchi.

For young viewers between the ages 2 and 14, Gubbare delivers non-stop entertainment and fun-learning through exciting animation series and movies. With Masti Ke Phuwarre as its brand tagline, the programming celebrates magic, mischief and merrymaking — elements that promise endless joy and cheer in the lives of kids.

This Diwali, TV9 Network announced increments for its employees across all levels with retrospective effect from April 2020. The network released the arrears before Diwali and is now preparing for an annual appraisal in March 2021, according to the sources.

“We are announcing flat percentage increase, based on salary slabs,  because we didn’t believe it was prudent to differentiate, given that all of us have worked as one: one network, one team. All employees who joined the organisation on or before September 30, 2019, will be eligible for the increment,” Barun Das, CEO, TV9 Network, wrote in an internal email to the staff members.

At a time when most of the media houses were forced to cut salaries and lay off employees, TV9 network refrained from these measures despite the pressures.

From the burning sands of Rajasthan to the freezing glaciers of Siachen, the boundaries of India stretch over some of the most extreme terrains on the planet. Regular ceasefire violations and infiltration attempts from across the border mean that protecting the world’s seventh-largest country, from remote outposts to thriving urban centres, is incredibly daunting. But the men and women of the Indian Army are up to the task. With special access to military personnel and systems, HistoryTV18 brings you glimpses of an action-packed 24 hours with the defenders of India. ‘Indian Army 24 Hours’ premiering on November 18 at 9 PM, follows a 24-hour clock, tracking teams, tactics and technology at work.

Mumbai: Discovery Kids, the kids channel from Discovery India brings new and exciting episodes and brand new Blockbusters of its favorite shows ‘Little Singham’ and ‘Fukrey Boyzzz’.

The fresh and exciting line-up is sure to keep children entertained with their beloved superhero Little Singham and their adorable prankster friends Choocha, Hunny, Lalli and Bholi from Fukrey Boyzzz.

Diwali special movie Little Singham Ke Bahubali Friends – 2’ is premiering on 14th November, where our youngest Supercop joins hands with his bahubali friends Little Hanuman, Lord Ganesh and Goddess Shakti while to defeat the demons, followed later in November by pranksters Fukrey Boyzzz taking the viewers on a laughter spree with fun movies ‘Wild Wild Wild Choocha – Junglee Adventure’, on 28th November, where Choocha turns into Cutipie Choonimal, whose cuteness can put onlookers into a daze, to save his junglee friends. In December Little Singham packs the punch as teams up with his newly formed super squad to foil a bigger threat in ‘Little Singham Super Squad’, followed by ‘Funtastic Fukrey’ a fanstasy adventure with a Fukrey-twist and ‘Bade Miyaan Chote Miyaan’, featuring Choocha who transforms into a gentle-giant after wishing the same from a shooting star leading to comic situations.